Nikkei again claims ‘weak demand’ for iPhone X despite much evidence to the contrary

“Samsung Electronics is to slash production at its OLED panel plant in response to customer Apple’s decision to reduce output of the iPhone X following weak demand,” Kenichi Yamada writes for Nikkei. “Samsung Display now plans to manufacture organic light-emitting diode panels for 20 million or fewer iPhones at the South Chungcheong site in the January-March quarter. The initial goal was to supply panels for 45 million to 50 million iPhones.”

“The new target will reduce production at the plant to around 60% of the original plan,” Yamada writes. “When it comes to the facility dedicated to making panels for Apple, the rate will fall to 50% or lower.”

Yamada writes, “Apple’s struggle with the iPhone X is affecting production of other parts as well, bringing down memory-chip prices.”

Read more in the full article here.

MacDailyNews Take: Tripe.

Even if a particular data point were factual it would be impossible to accurately interpret the data point as to what it meant for our overall business… There is just an inordinate[ly] long list of things that would make any single data point not a great proxy for what’s going on. Apple CEO Tim Cook, January 23, 2013

iPhone X was the best-selling smartphone in the world in the December quarter according to Canalys, and it has been our top selling phone every week since it launched. iPhone 8 and iPhone 8 Plus rounded out the top three iPhones in the quarter. In fact, revenue for our newly launched iPhones was the highest of any lineup in our history, driving total Apple revenue above our guidance range… The iPhone X was the most popular and that’s particularly noteworthy given that we didn’t start shipping until early November, and we’re constrained for a while. The team did a great job of getting into supply demand balance there in December. But since the launch of iPhone X, it has been the most popular iPhone every week, every week sales. And that is even through today, actually through January… We feel fantastic, particularly as it pertains to iPhone X. — Apple CEO Tim Cook, February 1, 2018

iPhone X drives smartphone revenue dominance; Apple made more money in Q417 than the rest of the smartphone makers combined – February 16, 2018
Apple iPhone took more than half of worldwide smartphone revenue share in Q417, a new record – February 15, 2018
Will the naysayers admit they were wrong about Apple’s iPhone X? – February 5, 2018
Apple supplier says report of iPhone X production cuts was overstated – January 30, 2018
Another January, another misleading iPhone supply cuts story from Nikkei – January 29, 2018
Apple stock drops after Nikkei report of iPhone X production cut – January 29, 2018
Canalys: Apple shipped 29 million iPhone X units in Q4 2017; world’s best-selling smartphone over the holiday season – January 23, 2018
Reports of Apple cutting iPhone X orders make no sense – January 2, 2018
Apple stock tumbles on one poorly-sourced report of low iPhone X demand – December 26, 2017
Apple and suppliers shares drop on report of weak iPhone X demand – December 26, 2017
Nikkei: Apple to decrease iPhone production 10% in first quarter of 2017 – December 30, 2016
Nikkei proclaims ‘iPhone 7’ Dead On Arrival; bemoans Apple’s ‘lack of innovation’ – May 12, 2016
Japan’s Nikkei, The Wall Street Journal blow it, get iPhone demand story all wrong – January 16, 2013
Did Apple reduce 4-inch Retina display orders due to improving yields? – January 15, 2013
Analysts: iPhone 5 demand ‘robust;’ ignore the non-news noise – January 15, 2013
Apple iPhone suppliers decline on report orders cut by 50% – January 15, 2013
Apple swoon erases $17 billion from stock market – January 14, 2013
Apple iPhone 5 production cut signaling a new product release? – January 14, 2013
Apple drops to 11-month low on old reports of component cuts – January 14, 2013
The strange math of Apple’s alleged massive iPhone 5 component cuts – January 14, 2013
UBS analysts: Apple iPhone component order reduction ‘old news’ – January 14, 2013
Apple pulls down U.S. futures – January 14, 2013
Apple shares drop below $500 after reported cuts in iPhone 5 parts orders – January 14, 2013


  1. Don’t all iPhone sales slump within months of first release? You have the first adopters making the mad rush once products become available and following this phenomenon sales decrease then flatten out. Of course, Samsung is merely behaving in accordance to this and previous recorded histories. No need for any histrionics.

  2. Even if the cuts are true why is this report from 2 weeks ago being rehashed again?

    Two weeks ago this report came out and the stock was punished and then the stock went up based, so here the reason this old news is being retold Nikkei told their clients to short the stock 2 weeks ago before the report, and then they were surprised but the unexpected turn around in the stock, so now to protect their clients they are trying to manipulate it down again.

    The real funny thing is this report came out on Sunday with expectation that it would hit the stock price on Monday, but someone forgot to check that Monday was a market holiday, this manipulation is so obvious yet nothing is done about it

  3. “Yamada writes, “Apple’s struggle with the iPhone X is affecting production of other parts as well, bringing down memory-chip prices.””

    Bullshit, pure and simple. Apple has long term contracts for memory chips and other iPhone components – some of that component volume is guaranteed with the rest obtainable as options to provide Apple with some flexibility while maintaining a production floor to provide some stability for the component vendors. I seriously doubt that a recent decision from Apple has already cascaded through into pricing on the larger market. Apple is big, no doubt. But does the electronics component world revolve around Apple – only in specific areas in which Apple pushes the state-of-the-art (e.g., integrated camera/lidar mapping sensors on the iPhone X). Even then, the component dominance of Apple tends to be short-lived as others jump onboard and begin using similar technologies in their products.

  4. Nikkei knows their BS can sink Apple stock so they keep doing it every few weeks. One would think investors wouldn’t keep falling for the same crap but I suppose a fair number of Apple investors are just gutless or don’t really care if the stock continues to roller-coaster every couple of weeks. Maybe they think it’s good for stock buybacks.

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