Microsoft’s costly Windows fades as business develops a taste for superior Apple solutions

“When given the chance to choose,” Jonny Evans writes for Computerworld, “employees choose to use iOS and Mac, which is why hundreds of thousands of Apple systems are or will soon be in use at some of the world’s biggest enterprise names.”

“IBM, Delta, GE, and many more are using Macs/iOS,” Evans writes. “SAP has almost 13,000 Macs deployed across its business. Capital One has 12,000 Macs. GE recently announced plans to shift to iOS devices and Macs. Bank of America, Medtronic, and Panera are adopting iPads. Even the NYPD recently revealed it is dumping Windows Phones for iOS. Walmart is the latest major enterprise to say it is developing plans to deploy thousands of Macs across its business. The company already expects over 225,000 of its sales associates to be on iPad by the end of 2017.”

“Why is this happening? In part, it’s the TCO,” Evans writes. “IBM has claimed to save up to $543 per Mac in comparison to the cost of a PC, and that 73 percent of its employees will choose a Mac when given the chance. Canada’s Compugen recently launched a new service to provide, configure and support Apple products for enterprise customers. Noting that Apple’s devices “transform productivity”, Compugen President and CEO, Harry Zarek said: ‘Customers will realize the exceptional TCO and favourable leasing terms Apple hardware brings to the enterprise based on strong residual and lifetime values.'”

Read more in the full article – recommendedhere.

MacDailyNews Take: It’s certainly great to see so many eyes finally opening up, but, boy, did it seem like it took a long time!

Microsoft teams with Jamf to make it much easier to integrate Apple’s Macintosh into the enterprise – October 24, 2017
General Electric to offer Apple Macs to 330,000 employees as company standardizes on iOS for mobile – October 23, 2017
Enterprise use of Apple Macs primed to expand ‘exponentially’ – September 6, 2017
Microsoft’s Windows is doomed – September 1, 2017
The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
Steve Jobs’ plan to take back the personal computing business from Microsoft proceeding apace – December 7, 2009
Steve Jobs: ‘Apple’s goal is to stand at the intersection of technology and the humanities’ – October 18, 2005
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]


  1. This is truly remarkable. When we put the whole story in proper perspective, it is even more telling, how far superior Mac (and Mac OS) is, compared to MS Windows solutions, or at least how superior it is perceived by so many people.

    Microsoft’s cash cow is Windows. They have, over decades, developed and nurtured powerful relationships with large enterprise companies, stacked their IT departments with rabid evangelists and effectively locked out any competition. Apple, the tiny David, at the time, against the Redmond Goliath, unsuccessfully tried to chip away, and ultimately looked elsewhere for growth (eventually giving us iOS).

    So, decades later, we have Microsoft, still playing the same old game, nurturing those relationships, still stacking the IT departments with MSCE drones, and meanwhile, we have Apple more-or-less ignoring the Mac cutting edge development and instead putting in bare minimum to keep the line alive. Yet, thanks to the massive penetration of iOS into the hands of ordinary audiences well outside of the narrow loyal Mac fanbase, people started discovering the difference between Apple and everyone else. The halo become so powerful that today, at the US universities, for example, more than half of all students bring Macs from home.

    With all the aggressive sales and loyalty efforts MS has been investing over decades, it is simply unable to outmatch $0 effort from Apple that is fueled by the emotional connection of its users to their devices, and their powerful influence in the workplace.

    Long story short: With no elaborate enterprise sales effort, Apple is slowly beating Windows at its own game, thanks to the fact that it simply has better product, and enterprise clients are finally seeing it.

    Truly remarkable!

  2. The question remains- what took them so long? And, oh yeah- there are many, many PC diehards who feel that Mac users are merely pompous, arrogant fanboys. Right, after decades of mocking and pomposity on Their part. I don’t bother arguing with those people… if they Still don’t get it…

  3. “putting in bare minimum to keep the line alive”

    I’m still waiting for SOMEONE to answer… what is sooo lacking in computers that can do video editing? It looks to me like just about any Mac has vastly more power than 99% of users need.

    1. For the most part that’s true for the majority of users, but…

      Take a look at the reasons why people build Hackintoshes. More so for desktops, there are complete segments where Apple doesn’t even have a product to compete with.

      The Mac mini hasn’t been upgraded in a long time, and the last upgrade was weak at best (and considered a downgrade by some).

      The Mac Pro hasn’t gotten much love either.

      Relative to the iPhone, Apple definitely is doing the bare minimum on the Macintosh line.

      1. Point taken, this news certainly serves the overwhelming majority of computer users.

        I don’t know the percentage of Mac buyers who are PROS needing the latest and greatest machines. But as long as Apple is in the business manufacturing them, my question to Cook — aside from Jony’s self serving FASHION STRAYS — why are MacPros NOT the absolute BEST machines on planet Earth at competitive prices, hmmm?

        I’ve posted before I talked with the VP of IT at my company trying to make the case for MacPros running ArcGIS, Maya, Final Cut and Primere, etc. After a long stare he said something like (been awhile): why should I buy a Mac when I can get a Windows machine twice as fast at half the cost. I had nothing to say.

        Apple also has nothing to say, argh correction, DELIVER … 👎🏻

        1. Preaching to the choir, you are. As a consultant I spent many years working on Microsoft systems because that is largely what was out there. In some cases I could recommend a hybrid Apple/Microsoft solution, which was sometimes shot down by internal IT with a hidden agenda, but sometimes warmly received by upper management who were engaged in mortal kombat with them. — Ah, but that was years ago, when philosophy and not hardware were the burning issues. — Ever since the mobile incursion into Enterprise, which favoured Apple, the story has been somewhat different. The grunts in every company may love their iPhones but still insist upon speed demons sitting under their desks. Apple Macs have dropped into second place in the workstation shootout.

          This was a comparatively diminutive market for a manufacturing giant to bother themselves over, and Apple didn’t, for too long a time; they had a rude awakening only this year, when they reassessed their market spectrum and realised they had underweighted the DIY and workstation segments. Creatives ultimately drive all sales. They seek out the best tools to enable the most exquisite brush strokes. I like to think of you as Vincent Van Gogh assessing his pigments and studying the character of the ambient sunlight.

          1. Read you have years of experience on both sides of the tech titan battles between mixed environments and BYOD users, execs and always reluctant IT.

            My company is somewhat unusual in that Macs ruled for creative users over two decades and in the late Aughts reversed course and went all PC.

            Then sometime in 2013 the CEO brought in an iPhone for IT to enable Exchange & Sharepoint and also requested purchase of a Mac laptop for work and home use. The head of IT spent way too much time arguing for a PC instead. He retired a year later and another IT clone picked up the reins.

            The mobile incursion, as you described it, from the CEO won a company victory as iPhones became standard subsidized issue for all managers and iPads as well.

            Alas, the Mac equation remains the same offering no compelling incursion of their own and we all know who is to blame. Fingers crossed the rude awakening will bear more powerful fruit for exquisite brush strokes.

            While certainly no Van Gogh, I have been known to wield a fine red sable brush while calculating the middle tones in a North light still life … 🎨

    2. Being one who has only ever owned Macs, I took for granted how easy video editing was on a computer and was somewhat surprised by two events.

      One of them was when I was working on a corporate team-building exercise for Microsoft staff. They were given access to a fully crewed television studio and were asked to adopt different roles, such as being the camera operator, director, presenter, scriptwriter etc. The six programmes that they were creating were all showcasing different Microsoft products. One exercise involved demonstrating video editing on a Windows computer. By the end of the two days, five or six teams ( maybe more ) had all had their turn at each challenge and not one of them had managed to create anything remotely resembling an edited sequence. Most teams never even got to make one successful edit.

      The second occasion was when a cameraman wanted to build a video editing facility for making programmes to be sold on DVD. I had already told him that Macs were great for video editing, but somebody else convinced him that PCs would do it better and cheaper. He ended up going to a specialist company who supplied him with an expensive ‘video optimised’ custom PC, together with software. He was pretty sure that there would be something of a steep learning curve, but was disappointed that he was always seeing glitches on the finished video. The suppliers persuaded him to upgrade to a beefier system and he merely ended up suffering from different problems and still had the glitches, but less of them.

      He was desperate to get the first DVDs finished in time for sale at an upcoming annual fair and his lack of progress was becoming alarming because he had nothing to show for his effort and expenditure. I took an opportunity to demonstrate video editing of his material on my Mac and told him that what he needed to do could be done with a standard iMac straight out of the box. I persuaded him to hire an iMac for a week and try it. He was convinced that it was going to be another waste of time, but reluctantly went along with my suggestion because he didn’t have a better plan.

      By the end of that week, he had managed to edit a series of six DVDs and still had time to to re-edit the first two of them with the benefit of what he had learned during that week. He returned the PC system for being unfit for purpose and bought a Mac instead. By the time that the fair happened, he was selling that first series of DVDs and had edited promos for two further series, which he was able to show and accept advance orders.

  4. I remember years ago that one problem with growing Mac market share was that so many PCs were being purchased for things like cash registers, POS or other terminals.

    However, more and more, we’re seeing those bulky devices being replaced with iPads.

    1. Amen. The local bakery here got rid of hundreds of pounds of antique Win hardware and put in iPads on swivel stands for both the salesperson and then the buyer to swipe & sign on-screen in a package which probably doesn’t weigh more than 2 pounds max.

      That is ease of use.

    2. IBM and NCR got complacent. However it isn’t all shiny and happy in ipad merchant land. Our local wine shop went to iPads and i have never experienced a convenient checkout. In our last 3 visits, i have endured at 2 app crashes and waited through at least 3 hard restarts for myself or a shopper before me.

      Let’s not pretend Apple is perfect. I think they are getting complacent.

      Also, there is an enormous difference between the needs of a clerk and the needs of a personal computer user. Apple doesn’t listen to either, it just makes the thin client. Without 3rd parties hardware to make Apple products usable, you’d be screwed and unable do anything at all.

      Case in point: good luck doing any clerking with an ipad if you have no card reader and no 3rd party router. It’s an incomplete solution, just like Microsoft. In the days of Jobs, the Mac offered almost all the hardware anyone could want and internal card expansion if you needed to grow. Now, not so much.

  5. About IBM saving… I wouldn’t trust a thing out of IBM. We contracted with them for data center services. They are the absolute WORST service and support company I have ever had the displeasure of interacting with. Totally unqualified employees assigned to tasks. Supposed to have support people on hand for events/tasks and NO ONE shows up. They are all in India and no one can get a hold of any of them to do their job. Worthless!

  6. I wish people could have realized this ten or twelve years ago. When I think of all the time I wasted struggling with Windows machines at work knowing full well that my Mac at home could do the job without a hiccup, yeeps (as soon as I began doing more work in my own space, I used to fool the workplace by doing the heavy lifting on my Mac and then importing it to a virtualized Windows environment).! Better late than never, I suppose!

  7. Well, if all of this is really true, why doesn’t pipeline Timmy roll out a new Mac Pro or even a Mac mini. We are STILL waiting the the mythical iMac Pro that he cannot manage to get out in a reasonable period of time, much less a full blow Mac Pro.

  8. Well, if all of this is really true, why doesn’t pipeline Timmy roll out a new Mac Pro or even a Mac mini. We are STILL waiting the the mythical iMac Pro that he cannot manage to get out in a reasonable period of time, much less a full blow Mac Pro.

  9. Microsoft is starting to change, though. Maybe not in time to save itself, but Apple is changing to, becoming so assured of its place in the world. But as long as Apple gives a superior experience to me as a blind person, I’ll stick with them.

    Devin Prater Assistive Technology instructor in training, JAWS Sertified.


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