“Apple plans to finally start selling its HomePod voice-controlled speaker by the end of the year, but one analyst thinks that consumers already own the device that’s actually going to enable Apple to dominate the home: the iPhone,” Emily Bary writes for Barron’s.
“Barclays analyst Mark Moskowitz notes that the company isn’t very focused on marketing the HomePod’s ability to help with actual ‘home’ automation tasks like setting the thermostat,” Bary writes. “‘We believe [the HomePod] is more of an ancillary offering, versus being the centerpiece of a connected home ecosystem,’ he writes.”
“Moskowitz thinks Apple has a better shot at controlling the home through its existing iOS ecosystem. Apple makes it easy for people to use HomeKit on their iPhone’s home screen to control automation tools made by outside brands,” Bary writes. “‘For Apple, we believe the iPhone will provide a natural control panel for the connected home due to its user-friendly interface and consistent presence with the user,’ Moskowitz writes.”
Read more in the full article here.
MacDailyNews Take: “Even if HomePod fail, which it won’t:
Selling it as a high quality speaker is much easier than selling it as a home automation device. Once HomePod is in the home, Apple can educate the user over time about its home automation capabilities.
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