$1,000 for iPhone 8? Here’s why you shouldn’t freak out

“Rumors that the new high-end 2017 iPhone would cost upwards of $1,000 have persisted for so long that I can’t even remember where or when they first started,” John Falcone writes for CNET. “But with the recent New York Times report from Brian X. Chen that the Apple lineup will include ‘a premium model priced at around $999,’ that price tag has been elevated from ‘rumor’ to ‘as reported by the paper of record.'”

“While an Apple spokesperson declined to comment to CNET on the Times story, everything about it makes sense,” Falcone writes. “In fact, the only real question is whether $999 is the starting price, or maybe the middle model. (I hope Apple will at least have mercy and start the storage capacity on the baseline model at 64GB instead of just 32GB.)”

“So: The $1,000 iPhone price point, give or take a dollar, appears to finally be here,” Falcone writes. ” I think the iPhone 8 — or whatever it’s called — priced at $1,000 will sell briskly, and probably be hard to find for months. Far from hurting Apple and the iPhone brand, I think a new “luxury” iPhone will only enhance it. Here’s why.”

1. Monthly payment plans make price hikes easier to swallow
2. The best iPhone you can buy already costs almost $1,000
3. Competing superphones are already hitting $1,000 and beyond, too
4. Plenty of more affordable iPhone options will be available
5. A high iPhone 8 price could help limit demand — and frustration

Read more in the full article here.

MacDailyNews Take: As we wrote at the start of this month: Most people do not buy their iPhones outright. So, $1,200 spread out over 24 months is $50/month. So, yeah, a lot of people will be able to afford it.

Apple won’t be able to make enough. Expect protracted shortages for “iPhone 8,” “iPhone Pro,” “iPhone X,” or whatever they call it. This will be Apple’s flagship, premium, cutting-edge iPhone and it should be priced as such (not to mention that the law of supply and demand dictates higher pricing).

Customers who are looking for lower sticker prices can simply opt for iPhone 7s or iPhone 7s Plus or even the iPhone 7 or iPhone 7 Plus, which are likely to stick around as the entry-level models through late 2018, just as the 6s and 6s Plus are today, or get the iPhone SE, of course.

As we wrote back in February: Our Jet Black 256GB iPhone 7 Plus units with 3 GB RAM each cost $969 plus tax, so $1,000+ for a loaded “iPhone X” with 4+ GB of RAM would certainly not be surprising.

SEE ALSO:
A super-expensive Apple iPhone is good news, even if you can’t afford it – August 2, 2017
Get ready for Apple’s $1,400 iPhone – July 18, 2017
Apple took 83% of smartphone market profits in calendar first quarter – May 16, 2017
Apple’s Tenth Anniversary iPhone will likely cost more than $1,000, source says – February 8, 2017
Goldman: Apple’s next iPhone will break the $1,000 barrier and send the stock soaring – May 12, 2017

26 Comments

    1. Huawei P10: $685

      Rocking the Chinese smartphone world. Chosen 10 to one over the iPhone by the Chinese consumer to run WeChat.

      That’s the answer. The Chinese have decided anything made by Apple is too decadent and have cast the company aside.

  1. $50 a month for the piece of tech I use more than any other including my TV – not a problem. However after a year with my 7+ wouldn’t mind if it had a headphone jack, losing that has sucked more than I expected.

      1. Over ear Headphones for hi fi
        Sport headphones
        Cheap Apple headphones for travel
        Car
        Mini stereo in office
        Friends’ stereo
        Hotel rooms

        Just a short list of things that used to plug into the nice little headphone jack before Apple removed it. Stupid move, Apple.

    1. What?! What’s wrong with using Bluetooth headphones? Who needs a stinking headphone cord in this modern age? This is the 21st century, right? Why does Apple even bother to advance tech when so many people wish to remain in the Stone Age?
      /s

  2. When was the last time there was a “one more thing?”

    I think in Steve Jobs Theatre for the 10th anniversary of his baby there ought to be a really great iPhone 7s and iPhone 7s Plus presentation . . . blows away anything else on the market.

    And then, “Oh . . . but there is one more thing.”

    And if Ive would be brought on to that, double awesome.

  3. Upon my own request to Apple for a monthly payment plan for me to purchase an Apple iPhone 7 Plus Red 256 GB smartphone, Apple’s monthly payment plan department, Barclaycard, seems to me to have tried to steal my own identity requesting me to send them not just the one copy of my own photo ID, social security card, and most recent utility bill that I had already sent to them but then a second copy of all three of such same documents, telling me that my own first set of such copies was “not legible” and to make my own second set of such copies “real big.” Such first set of such copies, however, was true to life and clear. How would such not be legible? Does Barclaycard know that my own such copier is an HP? If so, how and why would such HP brand matter to Barclaycard, anyway? Is HP compatible with Apple?

      1. Barclaycard reps told me that they do not believe that I am really the person whom I told them that I am and that, according to the Patriot Act, they are required by law to find out who I am. I think that they are supposed to opt for the rule of thumb, “innocent unless proven guilty,” and give the customer “the benefit of the doubt.” If I were a criminal, that would be different. A fair credit score, however, is not a crime.

  4. $1000 for a phone? Oh, hell no. No wonder people are in financial trouble, buy phones they can’t afford and phone plans they can’t afford. Buy some stocks instead.

    Nothing troubles me more then some poor schlep slinging burgers , driving some broke ass car, but has a brand new shiny state of the art phone.

    Will is sell? Of course it will, because people are stupid.

    1. EVERYBODY wants the best possible product. Your hypothetical “slinging hamburgers, driving some broke ass car” can save up for the best possible mobile phone THEY WANT easier than they can get a higher paying job or a better car. So why shouldn’t they?

      1. Greggthruman my slinging hamburgers was not hypothetical. There are tons of examples of this. How about this one. My wife works at a pre-school. Some of her teachers make $7.70 a hour. Don’t have a car or have a really bad car, in fact one parent donated a car to one of the teachers, yet she always has the top of the line iphone. While my wife has a 2 or 3 generations older and she’s the boss.

    2. But if they’re losers at everything else in life, shouldn’t they have the best iPhone to make them feel like they’re winners for at least a few months? I think they deserve that much. Even if those losers buy some stocks, those stocks will likely be the ones that drop in value.

    3. I completely agree. You have to be a clown to spend even half that for a damn cellphone! I’m still using a flip phone. A awful lot of people are indeed stupid.

  5. Why freak out? If you can’t afford a top-tier iPhone, don’t consider buying it. Buying an iPhone (substitute any smartphone) isn’t like needing some surgery. Anyone can easily make do with a mid-tier smartphone as long as it’s reliable.

    I can easily understand why a person might choose the top-tier iPhone. The way I see people use smartphones on a daily basis, it’s like it never leaves their hands. They’re using them constantly. I don’t think there’s any other electronic device that gets the use of a smartphone. If a person is going to spend money on an item then they should spend it wisely on a product they’re going to be using all the time.

    1. Not true.
      Many companies have adapted the Apple “ecosystem”. I know that’s the case with my company. We don’t need $1000+ phones in our field service trucks, when all we use them for is email, phone calls, creating invoices and GPS.

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