“Apple has raised the stakes in its bitter stand-off with Imagination Technologies by opening an office on the British microchip company’s doorstep,” James Titcomb reports for The Telegraph.
“The Silicon Valley giant has planted its flag by renting a 22,500 square-foot office in St Albans, a stone’s throw from Imagination’s headquarters,” Titcomb reports. “It plans to use the office to develop its own graphics technology as it ditches Imagination, leading to fears that it will poach the British company’s most talented staff.”
“The development is set to heighten tensions between the companies, exacerbating fears that Apple is seeking a quasi-takeover of its supplier by hiring its employees and weakening the company’s hand as the two tussle over Apple’s plans to ditch the company,” Titcomb reports. “Apple has hired a string of Imagination employees in recent months including its former chief operating officer John Metcalfe, who have been placed staff at the iPhone giant’s main UK office in London or in California. More than a dozen further job postings on Apple’s website for experts in graphics hardware now advertise for roles in South Hertfordshire.”
Read more in the full article here.
MacDailyNews Take: Again, the message is crystal clear: Don’t fsck with Apple or you’ll be ground into worthless paste.
SEE ALSO:
Apple fires back at Imagination Tech in contract dispute – July 7, 2017
Imagination Technologies attacks Apple’s homegrown GPU plans – July 5, 2017
Former Apple supplier Imagination Technologies puts itself up for sale – June 22, 2017
Imagination Technology starts dispute process with Apple – May 4, 2017
UBS: Imagination likely to see Apple royalties slashed, then cease altogether – April 19, 2017
It’s getting even tougher to be an Apple supplier – April 19, 2017
Without Apple, Imagination Technologies’ PowerVR has no future – April 10, 2017
Apple steps up homegrown GPU plans with London hiring spree – April 9, 2017
Why Apple’s ditching of Imagination is critical for the future of the iPhone – and maybe even the Mac – April 5, 2017
Apple aims for more control, less cost as it accelerates in chip design – April 5, 2017
Apple could look to buy Imagination Technologies after ditching the chip firm, share price plunge – April 4, 2017
Imagination Technologies’ shares collapse after Apple dumps UK chip designer – April 3, 2017
Apple nabs top talent from iPhone 7 GPU chipmaker Imagination Technologies – October 13, 2016
After failed takeover talks with Apple, Imagination Technologies sells stake to state-owned Chinese company – May 9, 2016
Apple in ‘advanced talks’ to acquire Imagination Technologies for PowerVR GPU – March 22, 2016
[Thanks to MacDailyNews Readers “Fred Mertz” and “Dan K.” for the heads up.]