“Apple is in ‘advanced talks’ to acquire British chip design company Imagination Technologies, according to a source with knowledge of the discussions,” Sebastian Anthony reports for Ars Technica. “When Ars sought comment, Imagination Technologies refused to deny any such planned takeover.”

“Imagination Technologies is primarily known for its PowerVR line of GPUs, which Apple has used in its mobile A-series SoCs since the A4, which powered the iPhone 4 and 4th-gen iPod Touch,” Anthony reports. “In February this year, the company announced that longtime CEO Hossein Yassaie would be stepping down and that it would begin the process of restructuring the business. Then last week, in mid-March, the company announced that, as part of the restructuring, it would be axing 350 jobs and focusing on PowerVR.”

Read more in the full article here.

MacDailyNews Take: Makes sense to bring it in-house if it’s such an integral technology and the company is struggling on its own.