Apple’s iPhone 8 may spur the biggest refresh cycle in history

“To date, the iPhone 6 is still responsible for the biggest iPhone upgrade cycle in history,” Yoni Heisler writes for BGR. “And with good reason, the iPhone 6 marked the first time Apple delved into the world of larger-screened iPhones, at long last giving users with a preference for larger screens a compelling reason to upgrade.”

“What’s more,” Heisler writes, “Apple in 2014 didn’t just release one new device; rather, it released two distinct iPhone models, the 4.7-inch iPhone 6 and the gargantuan 5.5-inch iPhone 6 Plus.”

MacDailyNews Take: Even further, Apple was a good two years late with properly-sized phones making for an unprecedented level of pent-up demand.

“Looking ahead to Apple’s 2017 phone lineup, there’s a very good chance that the upgrade cycle Apple enjoyed in 2014 will not only be matched, but may very well be surpassed later this year once Apple rolls out the highly anticipated iPhone 8,” Heisler writes. “In many ways, Apple’s iPhone 8 — which may very well be called the iPhone Edition — is the iPhone [for which] we’ve all been waiting… According to a number of credible sources, Apple’s flagship 2017 iPhone will incorporate a curved OLED display with minimal bezels on both the top and bottom of the device. In turn, the iPhone 8 will likely feature an iPhone 7 Plus sized screen in an iPhone 7 sized form factor.”

Much more in the full article here.

MacDailyNews Take: Beating the iPhone 6/Plus frenzy will be difficult, but eminently doable as the iPhone install base has grown even larger since 2014. The only question is, as always, can Apple make enough?

Apple’s next-gen iPhone to feature curved OLED display and USB-C connector – February 28, 2017
Ming-Chi Kuo: 5.8-inch iPhone 8 to offer 5.15-inch usable screen space with new ‘function area’ – February 16, 2017
Ming-Chi Kuo: Apple’s next-gen 5.5-inch OLED ‘iPhone 8’ to be similar in physical size to 4.7-inch iPhone 7, with significant battery increase – February 13, 2017
Analyst foresees Apple’s 10th anniversary ‘iPhone X’ to feature 5.8-inch OLED ‘fixed flex’ wraparound display – January 18, 2017
Why so few ‘iPhone 8’ units will have OLED displays – December 22, 2016
Apple supplier Japan Display wins $640 million from government-backed fund to boost OLED tech as Apple eyes new iPhone display – December 21, 2016


    1. U mean you ordered airpods in september 2016 and you have not received them yet… ?
      Kind of hard to believe..
      Delivery is six weeks on apples site today.

    1. I tend to agree with your skepticism here.

      While most rumors are claiming an even larger 5.8″ screen on an iphone7 (no plus) sized device, the bottom of the screen will be taken up with some control options. The rumors are also promising elimination of side bezels to allow for greater screen size.

      I believe the 5.8″ screen they’re talking about in those rumors will have a different aspect ratio and I doubt that the WIDTH of the plus screen will be able to fit in such a device.

      Hope I’m wrong.

  1. There will be a 7s and 7s plus. That’s it!

    There’s going to be a lot foolish “analysts” or rather bs guessers this time come September.
    Make up isht to manipulate stocks lol. But great! What are they going to do once their made up fantasy doesn’t pan out? They know it’s in the pipeline. What are they going to do? Not be bullish on a sure thing for next years 8?

    In any case, Apple and and Apple shareholders win. It just lengthens the “buy” foaming at the mouth for another year.
    Not that this years 7s is not going to be awesome as always.

  2. The iPhone has become a mature platform and the useful differences between iterations is becoming less significant. Factor in the sunset of subsidies. Factor in the economic changes downstream from the Fed finally raising interest rates.

    It would take some blockbuster feature set to get many to upgrade early. I myself upgrade every other cycle and do not see anything to make me trade in my current phone.

    I would much rather Apple work harder on the apps we all use- Apple Music is a mess, for example.

  3. Maybe it’s just me, but if the killer feature of the iPhone 8 is a bigger screen, that’s not a reason for me to upgrade. My iPhone 6, with a working NFC chip, is doing just fine. You need to give me something impressive before I jump to the new product.

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