Apple’s worldwide share of personal computers falls to five-year low

“Apple’s Mac share of personal computers worldwide fell to a five-year low in December, mimicking the company’s own numbers that have portrayed a four-quarter sales slowdown,” Gregg Keizer reports for Computerworld.

“According to web analytics vendor Net Applications, Apple’s desktop and notebook operating system — formerly OS X, now macOS — powered just 6.1% of all personal computers last month, down from 7% a year ago and a peak of 9.6% as recently as April 2016,” Keizer reports. “The Mac’s 6.1% user share in December was the lowest mark recorded by Net Applications since August 2011, more than five years ago.”

“Apple’s own data fits the view of a shrinking Mac,” Keizer reports. “In October, the company reported sales of 4.9 million Macs for the September quarter, a 14% year-over-year decline and the fourth straight quarterly downturn.”

Read more in the full article here.

Apple CEO Tim Cook
Apple’s Tim Cook, operations genius
MacDailyNews Take: Gee, how could this be? You know, besides criminal mismanagement.

SEE ALSO:
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Getting realistic about new Macs – December 27, 2016
One big reason to be excited about Apple’s 2018 iMac Lineup – December 27, 2016
Apple’s desktop Macs need some innovation in 2017 – and, no, Apple, we don’t mean thinner – December 23, 2016
Apple’s Mac division has ‘lost clout’ with Jony Ive and Apple design team – December 20, 2016
Marco Arment: Apple’s Mac Pro is ‘very likely dead’ – December 20, 2016
How Tim Cook’s Apple alienated Mac loyalists – December 20, 2016
Apple’s not very good, really quite poor 2016 – December 19, 2016
Apple’s software has been anything but ‘magical’ lately – December 19, 2016
Lazy Apple. It’s not hard to imagine Steve Jobs asking, ‘What have you been doing for the last four years?’ – December 9, 2016
Apple may have finally gotten too big for its unusual corporate structure – November 28, 2016
Apple has no idea what they’re doing in the TV space, and it’s embarrassing – November 3, 2016
Apple’s disgracefully outdated, utterly mismanaged Mac lineup is killing sales – October 13, 2016
Apple takes its eye off the ball: Why users are complaining about Apple’s software – February 9, 2016
Open letter to Tim Cook: Apple needs to do better – January 5, 2015

88 Comments

  1. For the first time in about 15 years I’m getting concerned about Apple’s direction.

    Jonny Ive is in the process of ruining the business with his ridiculous pursuit of thin which means underpowered computers at a premium cost. I love my iMac 5k but if I could get a desktop processor and desktop GPU or even dual GPUs in a thicker case I’d be even happier. Thin means nothing to me, performance counts on the desktop and at a reasonable price.

    If Apple push me away from the Mac they’ll push me away from the iPad and iPhone as I won’t have any incentive to stay within the eco system.

    I bought a cheap and cheerful FireTV, guess what, I’m using it more than my Apple TV. I have to replace my raging 2010 Mac Pro for 3D animation I have to look at buying a PC for the first time in 15 years because the Mac Pro is either dead or when it’s released will be ridiculously expensive compared to PC gear. I cannot believe this is happening and Apple are effectively turning their back on my business.

    Apple are losing it. If anyone says Apple today under Steve Jobs would be the same is braindead. I don’t see the next Steve Jobs anywhere in the Apple hierarchy which is the real worry.

    1. Agreed – I’m very worried about the company that Tim wants Apple to be.

      It’s certainly not a company that service’s my needs as a pro-user.

      It seems that they are willing to put up with a couple of years’ of grief to get to where ever they seem to want to go.

      Trouble is I don’t think the destination is viable and there’s no-one at Apple talking sense to the board.

      They are hypnotised by that cash stockpile, and obsessed with making money.

      Apple was a better company when they were broke and desperate.

  2. We all should understand that Apple now is a phone manufacturer.
    The magic of Steve Jobs was lost. Remember what he said/quoted?
    I skate to where the puck is going to be, not where it has been. – Wayne Gretzky

    A lot of times, people don’t know what they want until you show it to them. – Steve Jobs

    These ideas were the driving force, which is now lost.
    Jonny Ives? Heck, why is he so valued. I do not understand. He at least looks like coming right out of detention center (i.e., jail) where he belongs to. Ever since he stuck his nose into iOS8 (was it?), the software is in shamble, with constant patch up and revisions It was not like that until then.
    And look around. Laptop with fruit logo is everywhere. It took Apple more than a decade to finally reach this status. Remember I am Mac, you are PC commercial? Now, a peanut counter administrator took a reign and see what happened. Everything is about a poor little phone. Sigh…
    Anyway….

  3. Sad to see this!

    Why did it come to this?

    – Not understanding their users and an inability to listen to their users.

    – Lack of timely upgrades

    – Outrageous prices for ram, SSDs causes users to have an inferior experience.

    – Inferior microprocessors, graphics processors compared to competition.

    – Lack of upgrade options – soldered ram, ssd etc.

    – Software bugs that go unfixed, features removed in order to lower the Mac down to the iPhone, iPad.

    – Inability to adjust font sizes in the operating system. This ruins the customer experience faster than anything I know! Lowering the resolution by scaling the display is NOT the answer! Come on Apple, Microsoft has been doing this since 2001.

    – Overpriced plain and simple.

    Please Wake Up Apple!

  4. posted this to other Macdaily threads on the same subject

    Mac user since 1988
    It’s the best out there, but has more issues than ever. Those two ideas don’t have to be mutually exclusive.
    Time was when things like the Apple Human Interface Guidelines were the basis of how well Mac operating systems AND software worked, and that made Apple what it is.
    Now, the apps that are built for both Mac and Windows generally work equally well, depending on the quality and experience of the app developer. Windows developers are nearly as likely to have an interface that matches the old common sense guidelines that made Apple successful.

    I am waiting for one critical app used in my business to develop for Windows. When I do, ALL of my dozen or so critical apps will be available on both platforms and will operate in the same way. Will I go for sure? No, but I will not rule it out.

    NEVER thought I would say that.

    AND DO NOT prove your ignorance by saying: just use an iPad. For the thousandth time, you iPad users out there must be painfully unaware that most of the apps that you “consume” your content on are produced on apps that can only be developed on a an actual Mac computer….or on an actual Windows computer.

    Get it straight and get your head out of the sand! The system requirements for my apps are far beyond the capabilities or any tablet without a (dare I say it?) ……… keyboard!!!!!!

    It’s’s now the app developers that determine how well things work, not so much OS developers. Apple could get that advantage back by going back to those guidelines in the OS and ESPECIALLY Apple apps.
    Will they? My guess is that the developers at Apple are so young that they might not be aware of the guidelines, and heaven forbid they could acknowledge something created when they were 3 years old. Didn’t the history of the world begin the day they were born?

  5. The most powerful machine I’ve seen running OS X is a HP Z workstation.

    Regarding pricing: back in the day when I purchased my BTO 2006 Mac Pro, a similar Dell PC was 2000 EUR more expensive. It is still working well with upgraded graphic card (Ati 5770 1GB), 2 x quad core Xeon at 2.66 GHz (for less than 100 USD) and a fast SSD for Yosemite.

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