Apple’s enterprise iPad plan is coming together in a big way

“It may go against the way you think the world works but government and enterprise users really do love their iPads, with almost half of all Apple’s tablet sales going to enterprise and government folks,” Jonny Evans writes for Computerworld.

“‘Apple is stronger in the enterprise market with its devices than it is with consumers,’ Forrester analyst Frank Gillet, told The New York Times,” Evans writes. “‘When given a mobile device choice, nearly 80 percent of all age groups select iOS compared to just 18 percent who choose Android,’ another recent survey claimed.”

“Recognizing its weaknesses and strengths, Tim Cook’s partnership-focused company is working with others to raise its enterprise game. It has ‘quietly kept advancing on this front, using enterprise technology partners such as IBM and Cisco, rather than trying to add capabilities themselves,’ Gillett told me,” Evans writes. “This has implications beyond iPad, 75 percent of employees will choose a Mac if they get the chance to choose.”

Read more in the full article here.

MacDailyNews Take: Finally, Apple wins the battle for enterprise hearts and minds! Top-tier talent wants top-tier computing devices.

Apple+IBM enterprise alliance scores major retail win; iPad ‘sales assist’ app rolls out across 2,300 Boots stores – June 23, 2016
Cisco announces plans to plug Apple iPhone and iPad into the enterprise on massive scale – June 14, 2016
Apple’s amazing iPad Pro, your new enterprise PC – April 25, 2016
Apple wins the battle for enterprise hearts and minds – April 13, 2016
Adobe data hints Apple has won the PC wars – March 18, 2016
SAP: Apple’s Macintosh is key for any modern enterprise – February 4, 2016
Apple blew past Microsoft in personal computer shipments in 2015 – January 12, 2016
Apple Inc., the enterprise IT company – December 15, 2015
Tim Bajarin: Within three to five years, Windows will be an afterthought – November 24, 2015
IBM: Every Mac we buy is making and saving us money – October 28, 2015
Now we know why IT support hates Macs (hint: Windows PCs = job security) – October 19, 2015
IBM: Corporate Mac users need less IT support than those stuck on Windows – October 18, 2015
Just 5% of Mac users at IBM need help desk support vs. 40% of Windows PC sufferers – October 15, 2015
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005
iPhone, killer – May 13, 2015
In the last five years, Microsoft’s share of personal computing plummeted from 90% to 32% – October 10, 2013
Apple Macintosh owns 45% of PC market profits – April 16, 2013
Apple on pace to overtake Windows in platform war within two years – July 6, 2012
Apple has destroyed the Windows hegemony – July 5, 2012
By year end, both of these two OSes will be bigger than Windows – June 28, 2012
Apple’s Mac business generates more revenue than Windows – September 29, 2011
Companies need to get ready for Apple iPhone onslaught – June 19, 2007


  1. Still can’t do any work on an iPad whether Pro or not.

    There are no apps and what’s worse, no real world applications compared to the 100 of millions available on the Microsoft Surface tablet.

    1. Oh please. Typical MS BS about no programs on MacOS or iOS devices. Sorry to shatter your delusions, but MS has Office apps available for MacOS and iOS. You can also use MS online apps. Apple also has tons of apps for desktops and mobile iOS devices that work just fine.
      Another article on MDN also mentioned that with IBM Apple is taking over the enterprise market as major corporations want to use the iPad Pro.

    2. I disagree! Yes there are a few things that require a computer, but the iOS apps are actually simpler to use and nearly as powerful. And with iCloud I can do the heavy lifting with the computer and other modifications with the iPad, with no issues and no conversion steps.

      At first I may have agreed with you, but after working with the iPad Air, not the Pro for a year and 1/2, it is my tool of choice.

  2. Then why are enterprises moving to surface tablets en masse?

    Oh yeah.. its because Apple dont give administrators finite control over operating system updates.

    1. If you’re thinking of an “enterprise user” as a guy with a pile of productivity apps and a bunch of legacy database-like applications on his PC or laptop, that’s not where Apple is winning (nor do they likely want to).

      Apple’s iPad-powered version of enterprise computing is users armed with one or two custom-designed apps that do everything that person is required to do for their specific job (and of course, a web-browser).

      These apps are being written by the big guys (like IBM) and increasingly by Apple’s enterprise clients themselves.

    2. To me a Surface Pro is just another Wind’ohs! laptop by any other name. (And if I needed a Windows portable I wouldn’t settle for that hunk ‘o junk.) Nothing truly innovative there at all, just another POS device in imagined innovation clothing. i also think the real iPad advantage is only just beginning.

    3. If enterprise really were adopting Surface Tablets en masse, the sales numbers would be huge. As it is, Surface Tablets aren’t featuring very prominently in the overall tablet sales rankings – not even on those sites that tweak their results to favour Microsoft’s offerings.

      Don’t forget that when PC sales were vastly outnumbering Macs, it was largely down to massive numbers of PCs being bought by enterprise, so why is the same thing not happening with tablets if enterprise are claimed to be buying so many Surface Tablets?

  3. Enterprises are buying iPads and building or adopting custom apps that enable their own business workflows. They are incredibly light and mobile, and feature battery life that lasts the entire workday. Employees are no longer tethered to their cubicles, effectively taking their virtual offices with them to meetings, out on the production floor, or wherever they go. Plus, Office, Photoshop, and other productivity apps are also available.

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