Samsung shipped 81.3 million smartphones worldwide in Q4 2015, growing an above-average 9 percent annually from 74.5 million units in Q4 2014. This was Samsung’s fastest growth rate for almost two years and it helped Samsung to stay ahead of Apple and maintain first position with 20 percent share for the quarter and 22 percent share for the full year.
Apple shipped 74.8 million smartphones worldwide and captured 18 percent marketshare in Q4 2015 versus 74.5 million units in Q4 2014. Apple’s iPhone growth is peaking, therefore Apple will have to expand into new markets like India or Nigeria if it wants to reignite iPhone growth in 2016, according to Strategy Analytics.
Huawei maintained third position with 8 percent global smartphone marketshare in Q4 2015, up from 6 percent a year ago. Huawei joined an elite club and shipped over 100 million smartphones in a year for the first time ever during 2015. However, there are signs that Huawei’s growth is starting to slow. Its annual growth rate of 35 percent halved sequentially from 62 percent in the prior quarter, as major vendors like Xiaomi began to fight back in core markets of Asia.
Lenovo-Motorola held on to fourth position with 5 percent global smartphone marketshare in Q4 2015, but its shipment growth rate declined minus 18 percent annually. The merger of Lenovo and Motorola has so far not been a success and the two firms’ combined smartphone shipments today are lower than when they first joined together in 2014.
Xiaomi maintained fifth place with 5 percent marketshare in Q4 2015.
Source: Strategy Analytics
MacDailyNews Take: For how much longer will beleaguered Samsung attempt and fail to make it up on volume before they throw in the towel?
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