Apple Watch sales predicted to surge this holiday season

“It’s that time of the year where companies are banking on frenzied shoppers to open their wallets and (hopefully) send a little monetary love their way,” Chris Neiger reports for The Motley Fool. “And this holiday season, a few analysts think shoppers will do just that for the Apple Watch.”

“Drexel Hamilton analyst Brian White said in a research note that, ‘We believe this holiday could be the inflection point for the Apple Watch, driving an acceleration in the adoption rates in 2016 and beyond,'” Neiger reports. “White bases his views for Apple Watch demand on the IBM Watson Trend app, which predicts holiday shopping trends and gives them scores raging from 0 to 100. The Apple Watch scored a 100, which White takes as a sign demand for the device will spike this holiday season, and he’s not the only one. An FBR & Co. analyst, Daniel Ives, predicts that Apple could sell 6 million Watches in the December quarter, bringing total sales for the year to 12 million.”

Apple Watch
On the back of Apple Watch’s case, a ceramic cover with sapphire lenses protects a specially designed sensor that uses infrared and visible-light LEDs and photodiodes to detect your heart rate. Apple Watch uses this sensor, along with an accelerometer and the GPS and Wi‑Fi in your iPhone, to measure myriad types of physical movement.

“Of course, if these predictions pan out, it would be great for Apple. But investors should also remember that even if Apple doesn’t meet these expectations, the Apple Watch is already poised for long-term growth,” Neiger reports. “According to Canalys, Apple has already shipped nearly 7 million watches since its launch, which would put the company ahead of wearable sales from all of its competitors combined, over the past five quarters. ”

Read more in the full article here.

MacDailyNews Take: Apple’s most successful product debut ever and Christmas will prove to be a potent mix!

It’s official: The Apple Watch is destroying the so-called competition – November 20, 2015
As Apple Watch sales ramp, Swiss watch makers suffer biggest slump in six years – November 19, 2015
Apple Watch models take top four spots on 10 most-wanted smartwatches list – November 18, 2015
Apple Watch is 2016’s hottest holiday gift – November 18, 2015
Apple Watch changed my life; it’s a great gift for many
Monday, November 16, 2015

Apple has already sold more than $1.7 billion worth of Apple Watches – October 29, 2015
Strategy Analytics: Apple Watch sells 4.5 million units in Q315, takes 74% global smartwatch market share – October 28, 2015
Apple Watch users are abandoning traditional watches – September 15, 2015
Over 1 million Apple Watches already sold in China – September 3, 2015
Apple Watch already dominates smart-wearables market, says IDC – August 28, 2015
IDC estimates Apple sold 3.6 million Apple Watch units in Q2 – August 27, 2015
Best Buy CEO: Apple Watch demand is ‘so strong’ that we’re expanding sales to all 1,050 stores – August 25, 2015
Swiss watch exports decline most since 2009 – August 20, 2015
Apple Watch takes 88% of total smartwatch revenue – August 14, 2015
Apple Watch kills a entire industry in three months – August 12, 2015
U.S. wristwatch sales post biggest drop in seven years after Apple Watch debut – August 7, 2015
Apple Watch dominates smartwatches with 75% market share – July 28, 2015
Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Non-techies love their Apple Watches even more than tech users – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015


  1. Wow, even if it only did 10 million, that’s still much faster than the iPod which took 3 years to hit that mark. The iPhone hit 10 million just before the 2 year mark. It could conceivably beat the iPad.

  2. On my last visit to the States in October, I visited the Local Apple Store a few times to buy stuff and not once did I see anyone looking at or buying the AppleWatch. I am not trolling as I am a huge Apple fan since 1989.

    1. In my more recent (than your) visits to the Apple Store, I’ve seen plenty of interest. October is a bit before the “holiday season,” which is the topic of this story.

      Also, during this holiday shopping season, Apple’s own retail stores are mostly maintaining retail prices (which is normal). But Apple is letting its retail “proxies” (Target, Best Buy, etc.) promote the special deals on Apple Watch (and some other Apple products like iPad). They’re competing with each other for sales and are doing a great job, without Apple having to pay for that marketing. THAT is where a large percentage of this “surge” in volume is coming from, not from Apple Stores.

  3. I think Apple Watch is overpriced and it doesn’t pair with other new or older iDevices like older iPhones, iPads and iPod Touches.
    You need Apple’s latest iPhone 6 only.
    I just purchased an iPad Pro. Why doesn’t this brand new iDevice have the ability to pair and sync with the Apple Watch?
    Why did Apple not allow pair and syncing of its watch across ALL new iDevices and even on older iDevices that can run the latest and greatest iOS?
    Maybe some of us don’t want an espensive phone just to, primarily, make calls.
    And I use both my iPads and my iPod Touch more than I use my Cheapo Android phone.
    I would like the options to pair an Apple watch to any iOS devices that I happen to using in the moment if I choose.
    NOT forced to have to purchase the more expensive Apple smart watch and HAVE NO CHOICE but to purchase a more expensive iPhone at the same time!
    I don’t get Apple sometimes. I have a brand new iPad Pro and iPod Touch with no way to use their overpriced watch even if I really wanted one!
    I am more of an iPad user rather than an iPhone user. That is why I purchased the cheaper, but closer iPhone spec’d 6th gen iPod Touch.
    I get a great majority of iPhone 6 functionailty (minus the purposely left out iWatch functionality) for half the price of an iPhone!
    For these reasons, I just purchased the Pebble smartwatch that has iOS apps that work across ALL iOS devices with, at least, iOS 8.1 installed.
    The pricing is much more reasonable for this type of device.
    So, I can pair the Pebble on any of my older iPads and my new iPod Touch, now.
    This is what Apple should have done.
    Can’t wait to get my Pebble Watch and start using it with all of my Apple devices of choice.

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