Apple debuts two new TV ads for iPhone 6s and Siri featuring Penélope Cruz and Jon Favreau

Apple has debuted two new television commercials that feature iPhone 6s and, by extension and inference, iPhone 6s Plus.

The 30-second spot called “Hey Siri” focuses on – you guessed it – how iOS 9 users can now say “Hey Siri” to activate Siri when their hands are full. The ad features actress Penélope Cruz cheating at a crossword puzzle by asking her rose gold iPhone 6s “Hey Siri, who was the prime minister of Britain in 1868?” (Benjamin Disraeli).

In the 60-second “Ridiculously Powerful,” Apple focuses on how, with the iPhone 6s, “not much has changed, except it’s ridiculously powerful.” Everything is faster: “Maps, Messages, browsing, shopping stuff, business-y stuff,” gaming.” The ad features actor, director, producer, screenwriter, and comedian Jon Favreau.

MacDailyNews Take: Good ads, both. Featuring Penélope Cruz and Jon Favreau is done in a casual, very low key way (no lower third key that states their names, for example) that works.

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