Amazon exploring live over-the-top streaming service

“Over the past few months, multiple content owners have told me that Amazon has been quietly asking them about licensing content for a live streaming service,” Dan Rayburn reports for Streaming Media.

“While none of the content owners want to go on record, or will discuss how far along Amazon is with their plans, other companies involved in the video ecosystem also confirm that Amazon is looking at potentially offering a live OTT video service of some kind,” Rayburn reports. “Amazon recently agreed to acquire Elemental Technologies, a company that offers a cloud-based platform for ingesting, encoding, protecting and packaging live linear streams.”

Rayburn reports, “It’s possible Amazon is simply looking at the economics of the business, which would involve them talking with content owners about costs.”

Read more in the full article here.

MacDailyNews Take: The war for the “TV” screen is hotting up.

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