Apple Watch dominates smartwatches with 75% market share

“Global smartwatch shipments grew by 457% annually to hit a record 5 million units in the second quarter of 2015, according to Strategy Analytics,” Daniel B. Kline reports for The Motley Fool. “Of those 5 million watches shipped, Apple accounted for 4 million of them, giving the company 75% market share, the research firm reported.”

“The rate of growth reflects not only Apple entering the market but an increase in market awareness. The increase in shipments in the quarter was the fastest growth the industry has ever experienced with the volume exceeding the 4.6 million smartwatches shipped in all of 2014,” Kline reports. “Apple is setting the tone and crushing competitors including Samsung, which Strategy Analytics estimated shipped 0.4 million smartwatches in the quarter despite having its watches on the market longer. ‘Apple Watch has clearly raised the bar for the global smartwatch industry,’ said Neil Mawston, Executive Director at Strategy Analytics. ‘The ball is now in the court of rivals, like Samsung, to respond.'”

MacDailyNews Take: Suwon, start your photocopiers.

“If Apple keeps even 25% of that market, it will sell over 30 million smartwatches annually by 2019. If it keeps 50% of the market, which it could, it would have very similar sales to the iPad’s 2014 numbers [68 million units],” Kline writes. “If these numbers hold up, the company will have a win here. A successful Apple Watch moving 30-plus million units a year also means tens of millions of people buying apps and spending money using the device.”

Read more in the full article here.

MacDailyNews Take:

The Apple Watch is going to flop… The Apple Watch is Jonathan Ive’s Newton… Apple may have built out the watch to satisfy the urges of a designer who has become more obsessed with Bentleys and Rolexes than making attractive, functional technology that will actually make life better for the 99%… The Newton, Apple’s original, failed tablet, didn’t sell because tablet technology wasn’t polished, and we didn’t have the wireless networking infrastructure to make its experience particularly meaningful. Sound familiar? — Mark Wilson, March 2, 2015

Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014


  1. Yea big surprise Apple has the smart Watch lead. NOT!!!
    Stupid Anal-ists need to get with reality and show some respect for the Apple stock which should be over $200 a share right now. IDIOTS!

  2. It’s not the 75% share that people will remember. I have a feeling the words AppleWatch and flop have been inextricably linked together for all time. The self-righteous bloggers have made sure of that. So instead of Apple’s share price sitting above $130 it’s solidly anchored below $125 as all rival companies go roaring by in share price gains.

    Apple just had to pin its hopes on some device in a category that pretty much qualifies for leper status. Apple could probably have sliced itself a decent share of cloud services that would attract far less derisive finger-pointing. Both Amazon’s AWS and Microsoft’s Azure are being praised to high heaven by Wall Street while AppleWatch is being declared the consumer product most likely to go to hell. Another no-win situation for Apple shareholders.

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