Strategy Analytics: Apple Watch takes 75% global smartwatch market share with 4 million units in Q215

According to the latest research from Strategy Analytics, global smartwatch shipments grew an impressive 457 percent annually to hit a record 5 million units in the second quarter of 2015. Apple Watch was the star performer, capturing a dominant 75 percent marketshare in first place.

Cliff Raskind, Director at Strategy Analytics, said in a statement, “Global smartwatch shipments grew an impressive 457 percent annually from 1.0 million units in Q2 2014 to hit a record 5.3 million in Q2 2015. It was the smartwatch industry’s fastest ever growth rate. Volumes in the second quarter of 2015 were higher than for the whole of last year, when 4.6 million smartwatches shipped globally in 2014.”

Neil Mawston, Executive Director at Strategy Analytics, added, “We estimate Apple Watch shipped 4.0 million units and captured a dominant 75 percent smartwatch marketshare worldwide in Q2 2015. Apple Watch launched in sixteen major countries and saw decent take-up from iPhone loyalists in the United States and elsewhere. Apple Watch has clearly raised the bar for the global smartwatch industry. The ball is now in the court of rivals, like Samsung, to respond.”

Rajeev Nair, Senior Analyst at Strategy Analytics, added, “We estimate Samsung shipped 0.4 million smartwatches and captured 8 percent marketshare worldwide for second position. Apple and Samsung together account for 8 in 10 of all smartwatches shipped globally. However, Samsung is a long way behind Apple and it will need to launch multiple new smartwatch models and apps across dozens of countries if it wants to reduce Apple’s global smartwatch leadership in the coming months.”

Global Smartwatch Vendor Shipments and Marketshare in Q2 2015
Strategy Analytics: Global Smartwatch Vendor Shipments and Marketshare in Q2 2015

Source: Strategy Analytics

MacDailyNews Take: YKBAWID.

The Apple Watch is going to flop… The Apple Watch is Jonathan Ive’s Newton… Apple may have built out the watch to satisfy the urges of a designer who has become more obsessed with Bentleys and Rolexes than making attractive, functional technology that will actually make life better for the 99%… The Newton, Apple’s original, failed tablet, didn’t sell because tablet technology wasn’t polished, and we didn’t have the wireless networking infrastructure to make its experience particularly meaningful. Sound familiar? — Mark Wilson, March 2, 2015

Juniper Research: Apple is world’s #1 smartwatch maker – July 23, 2015
Canalys: Apple ships 4.2 million Apple Watches in Q2 to become world’s top wearables vendor – July 21, 2015
Apple Watch satisfaction is unprecedented at 97%; beats original iPhone and iPad – July 20, 2015
Apple Watch is Apple’s most successful product debut ever – June 1, 2015
Apple Watch, the world’s first real smart watch, will be a massive hit – September 9, 2014


  1. So, there was essentially no “smartwatch market” before Apple Watch. Going forward, as the production ramp continues, it’s really the “Apple Watch market.”

      1. Please clarify your position. What you wrote was either one of the dumbest remarks I’ve ever read on MDN, or you’re being clever. It can be interpreted either way, and I can’t vote or respond until I know what you mean.

  2. Oh lets all visit those so called Journalist that demanded Tim Cook to release numbers. They were all implying that Apple was too chicken Sh*t to provide numbers because of abysmal sales….well guess what you morons…. you were all WRONG!!!

  3. It is a segment for people too much money to blow. It is not a useful product; Apple should not have even tried to get into the segment. 4 million is not a number that they can sustain quarter after quarter. It is just a good looking device, nothing to crow about, as it is not useful.
    If anyone needs 24/7 health monitoring system then they probably would be better off paying a good doctor instead of blowing it on a watch that will become obsolete in a years’ time.
    A shitty product is a shitty product so what if it has got an apple logo in it.

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