“United Continental Holdings announced plans this week that should make its passengers’ time at Newark Liberty International Airport more efficient and appealing, while generating more sales for airport vendors,” Casey Kelly-Barton reports for The Motley Fool. “The key ingredient is lots of Apple iPads.”
“United and its remodeling partner, airport restaurant developer OTG, plan to install nearly 6,000 iPads in Newark’s Terminal A as part of an overhaul that will add 10,000 charging outlets and bring in dozens of new eateries,” Kelly-Barton reports. “The iPads will let travelers shop, track flights, order drinks and meals, or just surf the Web without incurring data charges or paying Wi-Fi access fees. ”
“OTG has already made a name for itself adding thousands of iPads to terminals in New York, Minneapolis-St. Paul, and Toronto, in what the company describes as ‘one of the largest consumer-facing deployments’ of the technology,” Kelly-Barton reports. “But the Newark project will involve more than twice as many tablets as OTG’s largest project to date — the 2,500 iPads installed in two terminals at Toronto Pearson Airport.”
Kelly-Barton reports, “The iPad upgrade at Newark is meant to be a splashy gesture at an important hub for United. But if the sales boost that OTG recorded after Delta’s LaGuardia iPad deployment is any indicator, it could yield real benefits for terminal merchants, United, and perhaps Apple, as well.”
Read more in the full article here.
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Having just used one of these earlier this week during my travels, I can say they are truly a benefit to the consumer. We placed our order and tracked our flight all from the two iPads that were on our table, while I charged my phone. It also up scales the appearance of the restaurant and airport. Two thumbs up!
I used something like this in Minneapolis last year. I was charged 5 times for one drink. Spent forever on the phone afterward trying to get reimbursed to no avail.
So, you’re admitting that you have a drinking problem? 😉
Who’s idea was it to use Tap Tap Revenge as the payment interface at the Minneapolis airport? I was fairly certain that could cause problems…
But it’s still Newark…
I just heard that Korea isn’t going to be left out of the wired airport terminal movement as it is a goal of the government to be the most wired (or wireless) nation on earth. They are going to install 10,000 iPads to win the contest for most in an airport.
Over Samsung’s dead body.
מפיך לאוזני יי
How funny. Shouldn’t that be a Galaxy Tab? Are you pulling our legs here?
There’s no denying it, Apple’s time has come, its an Apple world and even the samascum suckers realize it…
Better late than never.
Gross touching these public iPad in an airport… Good way tom spread Ebola!
Buy a few $.50 styluses to keep handy. No need to touch.