Apple iPhone continues to dominate mobile commerce

“Apple is still the go-to gateway for shopping on the go,” Rachel Strugatz reports for WWD.

According to a report set to be released by analytics firm Custora Pulse today, Apple commands about 53.3 percent of mobile smartphone orders, followed by Samsung at 30.5 percent,” Strugatz reports. “Brands have been rushing to grab mobile shoppers — which are collectively expected to spend $50 billion this year — but are faced with the decision of where to focus their development dollars. Currently, most brands chose to launch their apps on Apple’s iOS first and then roll out Android versions.”

MacDailyNews Take: Fragmandroid. The “if we get around to it” platform.

Strugatz reports, “Apple’s share of the tablet e-commerce business stands at about 80 percent, while Samsung’s is 12.5 percent (up from 2 percent in 2012). Amazon, a relatively newcomer to the tablet scene, makes up just over 4 percent of tablet orders. Almost half of traffic to e-commerce sites now comes from mobile — or 47 percent as of the first quarter.”

Full article (subscription required) here.

[Thanks to MacDailyNews Reader “Rohin” for the heads up.]

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