Apple has debuted a new long-form (:90 second) TV commercial, called “Powerful,” on U.S. broadcast and cable networks.
Set to the Pixies’ Gigantic, the new spot features people using their iPhone 5s devices in myriad ways from recording video and measuring heart rate to translating road signs and launching model rockets.
Th spot ends with the text “You’re more powerful than you think” and closes with “iPhone 5s” followed by the Apple logo ().
Direct link to video here.
Apple shares initially dipped following the announcement that longtime CEO Tim Cook will step down from the role on September 1, 2026…
Taiwan Semiconductor Manufacturing Co. (TSMC) plans to open a chip packaging plant in Arizona by 2029, an executive told…
As John Ternus prepares to take over as CEO, Apple faces a pivotal question: in the fast-moving AI era, can the same discipline, polish, and…
Apple has just released iOS 26.4.2 and iPadOS 26.4.2, a pair of minor point updates focused on bug fixes and security improvements…
As Tim Cook transitions out of the CEO role, we naturally look back at his long tenure at Apple — a period marked by extraordinary financial…
Please, someone tell me WHO IS the young woman drummer ?
All I know is that the song, and the girl singing the song, are VERY annoying. And sadly, that’s the only thing I remember about the commercial.