Apple debuts ‘Powerful’ new TV commercial for iPhone 5s (with video)

Apple has debuted a new long-form (:90 second) TV commercial, called “Powerful,” on U.S. broadcast and cable networks.

Set to the Pixies’ Gigantic, the new spot features people using their iPhone 5s devices in myriad ways from recording video and measuring heart rate to translating road signs and launching model rockets.

Th spot ends with the text “You’re more powerful than you think” and closes with “iPhone 5s” followed by the Apple logo ().

Direct link to video here.


  1. This is absolutely nothing that can’t be demonstrated on a competing product. It is also visually cluttered and doesn’t have much going for it except the music. Try watching it with the sound off and you’ll see what I mean.

    On the other hand, it’s good to have a commercial out, to keep the product before the public.

  2. Please, iphone is a dying brand. Used by old people and people who don’t understand technology. It makes non tech people feel smart, so they keep buying them. The company has become all marketing and the product quality has gone to hell.

  3. Gigantic is the most annoying song EVER. I just wanted to throw a brick at the TV every time that stupid song comes on. I HATE THAT SONG.

  4. So many comments and arguments about a stupid ad. For me and everybody I know, nobody even watches the commercials except when a product their interested in makes an appearance. Afterwards they look into the new development themselves and form their own perspective. Because the commercial is designed to spark interest, or designed to be so repetitive and catchy that everyone remembers the damn thing by heart. Try to argue with me about the commercial. It won’t work cuz ill ignore you because its a dumbass commercial and I’m not a pathetic geek that staggers to the internet to begin epic controversy over stupid shit. Over and out you sad sad excuses for civilians.

    1. I think they are using some kind of mount but I have seen skins that you can use to stick your device to the guitar. I believe they are called something… salutoo

  5. All I know is that the song, and the girl singing the song, are VERY annoying. And sadly, that’s the only thing I remember about the commercial.

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