“Watch out Microsoft and Dell, Apple is coming after your bread and butter,” Cadie Thompson reports for CNBC.
“The iPhone and iPad maker is pushing into the business market, putting pressure on those hardware and software companies that have long relied on corporate clients for profits,” Thompson reports. “‘Apple is moving into the enterprise in a dramatic way, mostly with iPhones and iPads. It’s not dominating in computers yet, but it’s certainly growing,’ said Ted Schadler, a Forrester analyst.”
“The tech giant is doing everything from lowering the cost of its devices and giving away its software for free to ramping up security features to woo enterprise customers. And its efforts are working, analysts say,” Thompson reports. “In fact, Apple has already expanded its presence in businesses significantly in recent years. In North America, 18 percent of employees said they use an Apple device for work, according to Forrester data. Just a few years ago, that number was more in the 3 percent range, Schadler said. The biggest force driving Apple into the workforce is simply because consumers want it there.”
Read more in the full article here.
MacDailyNews Take: The days of the corporate IT doofus retarding progress and stifling productivity are over.
As the new waves of IT pros steeped in Apple hit, Microsoft and its barnacles will sink further into the abyss.
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