“Mac shipments grew faster than PC shipments for the 25th consecutive time during the June quarter,” John Paczkowski reports for AllThingsD. “And while that growth was slower overall than it has been in the past [thanks to Apples’ iPad], it continues to occur in areas like enterprise, where Apple has long been searching for inroads.”
“During the June quarter, Mac shipments to business in the U.S. grew 56.6 percent, even as overall PC sales slipped 8.8 percent, according to Needham analyst Charlie Wolf,” Paczkowski reports. “Meanwhile, Mac business shipments worldwide increased 22.1 percent, amid a 4.5 percent decline in overall business PC sales. That’s significant growth, though the Mac is still far, far outdistanced by its enterprise rivals. In the U.S., the Mac’s share of the business market was just 5.9 percent in June — and that was an all-time high.”
MacDailyNews Take: Massive headroom for growth, Wall Street’s favorite word.
Paczkowski reports, “As Wolf notes, Mac adoption in the business sector was pretty slow through 2007. But after? ‘Something did happen around the beginning of 2008 to propel Mac sales in the business market, and it seems reasonable to infer that it was Apple’s other products, most notably the iPhone and iPad, rather than the Mac itself that contributed to the significant share gains,’ Wolf explains. ‘In our opinion, the role of the iPad cannot be overemphasized. Some observers estimate the iPad sales in the business market might represent up to half of all iPad sales.'”
MacDailyNews Take: Of course the iPad and iPhone provide beneficial halo effects for the Mac, but how soon the analysts forget: In June 2005, Apple announced the switch to Intel processors. Apple released Boot Camp in 2006. The transition was complete by December 2006 – a remarkable feat. By the beginning of 2008, we had well-reviewed fast virtualization products that allowed Mac users to slum it with Windows and the fact had finally begun to sink in with the general public that, with a Mac you got two machines for the price of one quality computer; only with a Mac, could one could run the world’s largest software library.
Back in June 2005, our own SteveJack predicted, as usual, pretty much exactly what would happen:
These Intel-based Macs will help expand Mac market share, if average people can be made to understand that the machines can run both Windows and Mac operating systems natively… For most people, Macs will become the “2 for the price of 1″ computer. Even for the nearly illiterate personal computer buyers, with a little Apple-supplied education via marketing, it would make little sense to buy a limited Windows-only machine from the box assemblers like Dell, Gateway, etc. Give them their “Windows Insecurity Blanket” upfront and they’ll throw it away themselves after they realize how tattered and threadbare it is in comparison it to Apple’s Mac OS X… One more thing… don’t overlook the enterprise ramifications. It may just get a whole lot easier to justify Apple Macs at work. – SteveJack, MacDailyNews, June 10, 2005
Said Wolf, “No doubt many mobile professionals purchased an iPhone for their personal use, which cast a favorable light on Apple’s app ecosystem. Arriving in April 2010, the iPad undoubtedly reinforced the more positive perception of Apple products, encouraging some IT professionals to consider the Mac in their purchasing decisions.”
Read more in the full article here.
[Thanks to MacDailyNews Reader “Edward W.” for the heads up.]