“According to IBM’s Benchmark survey of Thanksgiving and Black Friday sales, Kindles accounted for only 2.4% of purchases made via tablet, fewer than those made by Barnes and Noble’s Nook (3.1%) and way fewer than the iPad (88.3%),” Philip Elmer-DeWitt reports for Fortune.
“That jibes with a new e-commerce report published by Monetate that tracked sales at 100 retailers (but not at Amazon.com) made via tablet over the past four quarters,” P.E.D. reports. “Third quarter sales on the Kindle Fire (2.06%) were actually lower than Q2 (2.18%), as shown in the graph above created Tuesday from Monetate data by Asymco’s Horace Dediu. Kindle just doesn’t seem to be a popular platform for making online purchases.”
Read more in the full article here.
MacDailyNews Take: Since the Kindle is a gateway created pretty much expressly for shopping at Amazon.com, not measuring purchases made via Amazon.com tells us virtually nothing about the success or lack thereof of Amazon’s Kindle in terms of purchases made via tablet.
It’s highly unlikely that Amazon would be continuing to make Kindles, much less expanding their model lines, if Kindles weren’t contributing, or looked likely to someday contribute, to Amazon.com sales.
That said, iPad clearly dominates online shopping from tablets in general (and, wild guess, likely at Amazon.com, too).
Apple iPad, iPhone dominate Thanksgiving, Black Friday online shopping – November 25, 2012
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Study: iPad users more likely to buy – and buy more – online than traditional PC users – September 29, 2011
Apple iPhone users most open to mobile payments – August 22, 2011
iPhone users smarter, richer, less conservative than Android phone users – August 16, 2011
Apple iPhone users spend significantly more on their credit cards than non-iPhone users – November 5, 2010
Study: Apple iPhone users richer, younger, more productive than other so-called ‘smartphone’ users – June 12, 2009
Nielsen: Mac users are better educated and make more money than PC users – July 12, 2002