“Despite the fact that I’ve been using Windows 8 for the past three weeks, I somehow managed to overlook a rather stark feature in the OS: ads,” Rob Williams reports for HotHardware. “No, we’re not talking about ads cluttering up the desktop or login screen (thankfully), but rather ads that can be found inside of some Modern UI apps that Windows ships with. That includes Finance, Weather, Travel, News and so forth. Is it a problem?”
“On previous mobile platforms, such as iOS and Android, seeing ads inside of free apps hasn’t been uncommon. It’s a way for the developer to get paid while allowing the user to have the app for free. That’s where the first big difference comes in,” Williams writes. “While people can expect ads in a free app, no one expects ads in a piece of software [for which] they just paid good money. I actually can’t think of another immediate example where a piece of paid software shows ads.”
Williams writes, “The biggest mistake here on Microsoft’s behalf is that no one is made aware of these ads until they happen to stumble on them. No one is going to expect ads to be loaded in their paid-for OS, so a notification of that at first boot would be appreciated. Further, no one is given the option to disable them (though I’m sure it’d take little more than an editing of the hosts file). Finally, there’s also the fact that these ads haven’t decreased the price of the OS, else that’d be a point Microsoft would no doubt flaunt.”
Read more in the full article here.
MacDailyNews Take: Microsoft. Forever shooting themselves in their big clown feet.
Rather than just smirking and rolling our eyes, as usual when we see the odd PC laptop sufferer in public, we’re just going to laugh right in the mouth-breathing face of anyone sporting a Surface.
Nooo, we’d never do that. Too boorish. Instead, we’ll just sell each of them a nice new share of the Brooklyn Bridge.
[Thanks to MacDailyNews Reader “zmarc” for the heads up.]
Microsoft Surface Touch Cover splits within days, exposing wire; early users complain – November 9, 2012
Slate reviews Microsoft’s Surface tablet: Too slow, mercilessly buggy; why is it so bad? – November 6, 2012
Microsoft’s bloated Windows RT eats 16GB of Surface tablet – November 5, 2012
InfoWorld reviews Microsoft Surface RT: A disappointment; you’re better off with Apple’s iPad – October 31, 2012
Acer delays Windows RT tablets; adopts ‘wait and see’ approach after poor Surface RT reviews – October 30, 2012
Gizmodo reviews Microsoft Surface RT: Do not buy; inferior to Apple’s iPad; the worst of both worlds – October 25, 2012
The Verge reviews Microsoft Surface RT tablet: ‘The whole thing is honestly perplexing; who is this for?’ – October 24, 2012
Analyst: Microsoft’s Surface RT tablet priced too high, could be the next Zune – October 18, 2012
Dvorak: ‘Microsoft’s Surface tablet isn’t the Apple iPad, so it shouldn’t be priced like one’ – October 18, 2012
Microsoft inexplicably claims Surface RT tablet lower resolution screen beats iPad with Retina display – October 17, 2012
Microsoft Surface RT tablet Wi-Fi-only; 32GB for $599 with, $499 without keyboard, $699 for 64GB – October 16, 2012
Microsoft airs first TV ad for Surface tablet (with video) – October 15, 2012
Apple’s ‘iPad mini’ to obliterate Microsoft’s Windows 8, Surface RT tablet launches – October 13, 2012
Acer CEO to Microsoft: ‘Think twice’ about Surface tablets – August 7, 2012
Microsoft Surface tablet pricing leaked; US$1,000 for ‘cheapest’ Windows RT model – July 26, 2012
Ballmer: Uh, yeah, ‘Surface is just a design point,’ you know – July 10, 2012
Microsoft’s Buffoon, er… Ballmer throws down gauntlet against Apple – July 10, 2012
Microsoft reportedly dumps ‘VaporMg’ chassis, will use ‘VaporMg’ only as ‘surface treatment’ – July 9, 2012
Microsoft’s downfall: Inside the executive e-mails and cannibalistic culture that fueled Microsoft’s lost decade – July 7, 2012
HP said to dump Microsoft over Surface; to cozy up to Google Android for tablet efforts – July 2, 2012
Bad news for Microsoft’s iPad killer? – July 2, 2012
Dear Microsoft, Steve Balmer and Bill Gates: What is up with your obsession with keyboards? – June 28, 2012
Jason Schwarz: Top 10 reasons why Microsoft’s Surface is DOA – June 22, 2012
Why I love Microsoft’s vaporware Surface tablet – June 22, 2012
Microsoft’s Surface tablet said to be Wi-Fi only at launch; no 4G, no 3G, no 2G, not even 1G – June 22, 2012
Microsoft outsources Surface assembly to Pegatron; prices above $799 for Windows 8, above $599 for Windows RT expected – June 21, 2012
Acer founder: Microsoft will quit making tablets soon – June 21, 2012
Devastating video shows Microsoft’s Surface event aping Steve Jobs’ iPad unveiling (with video) – June 20, 2012
Thanks to Apple, Microsoft is doomed in the era of mobile computing – June 20, 2012
Why wouldn’t Microsoft let anyone touch its Surface tablets’ keyboard cover? – June 20, 2012
The cost of Microsoft’s Surface tablets – June 20, 2012
Apple’s revolutionary iPad vs. Microsoft’s anti-tablet ‘Surface’ – June 20, 2012
Microsoft’s Surface tablets provokes ‘sense of betrayal’ among Windows PC assemblers – June 20, 2012
Fox News: Copier Microsoft is doomed to fail with Surface tablet – June 19, 2012
Microsoft’s Surface tablet destined to be as successful as the Zune – June 19, 2012
Surface: Why Microsoft’s big mystery turns out to be a big mistake – June 19, 2012
Microsoft’s Suicide, er… ‘Surface’ – June 19, 2012
ZDNet Sr. Tech Editor Perlow: Microsoft’s Surface has catastrophe written all over it – June 19, 2012
Microsoft previews own ‘Surface’ tablet – June 18, 2012
Microsoft touts ‘major’ June 18 event said to showcase Windows RT tablets – June 15, 2012
ZDNet’s Kingsley-Hughes: Microsoft’s Windows 8 is an awful, horrible, painful design disaster – June 8, 2012
Analyst meets with big computer maker, finds ‘general lack of enthusiasm’ for Windows 8 – June 8, 2012
Dvorak: Windows 8 an unmitigated disaster; unusable and annoying; it makes your teeth itch – June 3, 2012
The Guardian: Microsoft’s Windows 8 is confusing as hell; an appalling user experience – March 5, 2012
More good news for Apple: Microsoft previews Windows 8 (with video) – June 1, 2011
XBox does this too. Thank goodness I have a PS3.
The cheap, freetards, iHaters won’t care and love it.
Not sure what he is talking about Microsoft and it’s partners have had adds in the way of bloated crapware installed with every new computer for years. The fact that you could pay to have computer that did not have them supports the notion they are advertising use to reduce the price of the system.
They just PROVED that they have no taste
The only way MS and ‘class’ can appear in the same sentence is as an apposite of opposites.
How about “class-action”, as in what will happen when the teeming masses discover this unrequested “ad”-on?
Here’s a nice scenario. Your boss is giving a tour of your work area to potential clients and an ad for your competitor comes on the screen….Ooops!
just my $0.02
…or better still an Apple ad comes up during Sinofsky’s next Surface presentation (that’s providing the sodding thing don’t crash again…)
Microturd, purveyors of fine crap. We will ship no crap before its time.
You mean – Microsoft: “We will anticipate no trend until way after it’s time.” D’Oh!
Adding insult to injury.
The Microsoft way. Hey!
I’m tired of this name micro…
like I commented yesterday (titled : I Wish Apple will Panic A Little — http://macdailynews.com/2012/11/08/analyst-on-apple-dont-panic/ )
apple is letting the looming Win 8 Vistaness go without cashing on it.
where the Mac PC guy type ads? (No generic Mac ads except aborted Olympic ads since 2009)
There hasn’t been a single mountain Lion Ad telling people OSX and Macs are better. (Most PC users don’t even know OSX is better or why, or that Apple has made a new OS since 2008 or something)
New Mac Mini, No TV ads (none in my area anyways)
No iMac ads (haven’t seen them for years. PC users wanting to switch say they don’t want an imac as they want to keep their monitors. They have NO CLUE that mac mini exists as Apple doesn’t advertise them)
sales staff at Best Buy etc are near clueless and not charged about macs (sales staff in big box retailers find it very hard to sell stuff where TV ads don’t do half the work. ). Most do not even know a Mac Pro EXISTS. They obviously will NEVER tell a shopper OSX is BETTER than Windows (so apple should do it by marketing!).
it is great chance to gain some market share but Apple marketing seems bored by macs.
Depending on one thing iOS (iPhone alone makes 50% of apple’s profits) means one hiccup (maps, supply chain and assorted b.s) and the stock tanks. (that’s why big investors say they don’t invest in apple and why the PE is silly low).
c’mon apple, you’ve got great macs.. go SELL them.
like I argued yesterday if Apple could afford many many Mac PC guy ads when they were selling FEWER macs surely they can advertise macs a bit now? With only 5% worldwide marketshare there’s room to grow and bucks to be made.
don’t let Msft fix their Win 8 like they ‘fixed’ Vista with Win 7 without really cashing in and gaining serious market share.
I don’t think you’ve been paying attention to what Steve Jobs said repeatedly. Apple’s goal, according to Steve, is to create amazing products that they would be proud to recommend to their families. They do not set out to corner a market or clobber a competitor. To shift their focus to those kinds of concerns would dilute the stated focus. Death to Android notwithstanding 😉
“Apple’s goal, according to Steve, is to create amazing products”
But, but but… to my mind they DO HAVE amazing products in Macs and OSX Mt. Lion!
even the Pc magazines give Mt. Lion a win over Windows (“editorts choice” etc.)
YET apple doesn’t really market them!!
like I said countless times they haven’t had generic Mac ads (like the many Mac PC guys) since 2009! (except for the few aborted Olympic ads) and they don’t market Mt. Lion…
or are you saying Mt . Lion, iMacs (designed by Ive) are NOT amazing products?
Reblogged this on P@ssioneMobile.
You mean Shark Sandwich. Great album.
This is nothing new. PC hardware makers preload a ton of crippleware on hardware, along with Windows. That is essentially unwanted “advertising” for a piece of software, and developers are paying hardware makers to put a crippled piece of software on their products, as promotion. But this may be the first time Microsoft is doing it themselves – the entire OS is now like crippleware.
True That Steve!
Window 8 is doing pretty well. Consumer love it. New and fresh…….