Apple today announced that it sold over 300,000 iPads in the US as of midnight Saturday, April 3. These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores. Apple also announced that iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day.
“It feels great to have the iPad launched into the world — it’s going to be a game changer,” said Steve Jobs, Apple’s CEO, in the press release. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.”
Source: Apple Inc.
MacDailyNews Take: Apple’s off to a strong start: That’s roughly $180 million gross on Day One (during Easter weekend when people may have been traveling and/or too busy to go iPadding, no less) for the Wi-Fi-only iPad model (limit two per customer) not counting accessories and other ancillary (halo) sales. Now, let’s wait and see what happens after the first iPadders show off their devices to family and friends and when iPad 3G comes online later this month!
Apple’s “over 300,000” number includes deliveries of pre-ordered iPads to customers. This means that iPad 3G pre-orders are not included in the count.
In late March, we ran a poll that asked, “Will you buy an Apple iPad?” Of 1,194 responses, 35% said they’d buy a 3G iPad, 47% would buy a Wi-Fi iPad, and 18% were unsure or wouldn’t be buying. The detailed results:
• 22% – Yes, WiFi+3G 64GB $829 model
• 21% – Yes, WiFi-only 16GB $499 model
• 13% – Yes, WiFi-only 32GB $599 model
• 13% – Yes, WiFi-only 64GB $699 model
• 11% – No
• 07% – Yes, WiFi+3G 32GB $729 model
• 07% – Unsure
• 06% – Yes, WiFi+3G 16GB $629 model
This gives us at least some idea that there are a great number of iPad pre-orders not yet counted, not to mention a forthcoming sales burst when iPad 3G hits stores.
Have at the math!
So, how many today are waiting for iPad 3G? Let us know by taking our MacDailyNews Poll on the top left side of all pages of our “Classic” site.
MacDailyNews Note: Regarding some comments below, Piper Jaffray analyst Gene Munster raised his estimates on Saturday to “between 600,000 and 700,000 units purchased on the first day.” This according to John Boudreau of The San Jose Mercury News. We’re not sure if Munster was including Wi-Fi and/or 3G iPad model pre-orders or not. If we had to guess, we’d expect an analyst to be looking at pegging total device sales (both iPad models including pre-orders), but that’s only a guess. If so, his estimate may be closer to reality than some seem to think. Gene?
compare the sales of the iPad to google’s nexus one – which hasn’t even sold 300K yet since january. nuf’ said
I will get 3G
This is great for Apple. It’s also embarrassing for the MDN aka Two Minute Hate that suggested Gene Munster’s 700k would be too low and all the other analysts would be stupid. Look who’s stupid now.
To double d @Johnny
“only 300,000 sold”
yeah, i’m just wondering how many products YOU’VE been able to sell 300,000 units of, like, ever, in life.
So yeah, that big FAIL banner your waving, it’s on you. bozzo.
@What happened… “More that 300,000” ranges from 300,001 through 700,000 to millions. Noone is saying how many were sold.
I see the trolls are loving this. To every troll I ask, when was the last time you sold 300,000 of anything?
Guys no need to get worried or defend the lame numbers.
It is what it is. It’s 300,000 units. With all this hype, you would thing Apple sold 1 million iPads. They didn’t.
It’s a Fail and it’s okay!
Next product might be better
” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> Maybe the name iPad didn’t help the situation?
Something else to note is that this was Easter weekend when a lot of people were traveling and not able to go to a store. In addition, BestBuy who I believe was the only other retailer to have them was closed on Easter Sunday and they didn’t open until 10 on Saturday morning unlike the Apple stores which opened at 9.
I saw it and was very impressed. I liked the fact that I can stand there and use it easily in my hands to check email, web and all kinds of things. Using a laptop while standing up is not a good process. I’m going to get a 3G model; I like it… a lot.
Tom Ross aka Illiterate Douchebag,
MDN did not suggest that Munster’s 600,000-700,000 estimate (up from 300,000 for the first weeked) was too low.
MDN wrote: “As always, take all analysts’ estimates – even from good analysts like Munster – with a grain of salt. That said, it’s nice to see the iPad units sales estimates moving in the right direction for, as we have often stated, they were uniformly and often ridiculously low all along.”
300,000 for the first weekend was too low and MDN was right, as is very often the case.
AAPL has no issues. 300K is a completely respectable number, being as that was for just 12 hours of sales.
@Wingsy: Maybe they were checking the stats on how many times the Yankees have blown a 5-1 lead…
” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> (If I had the know-how, I’d develop a scorekeeping app with interactive player lists, or even get teams to let fans automatically download via in-park WiFi.)
The stock is up this morning, so the 300,000 sold number obviously isn’t a lame number by those that actually know anything. The original iPhone sold 270,000 over a 3 day weekend when it originally launched in 2007, so 300,000 iPads sold in only one day is certainly a very successful launch.
Was Munster’s prediction for just opening weekend, or does it include the 3G rollout later this month? I would imagine a lot of folks are waiting for the 3G model, especially commuters and travelers (when you’re stuck in a hotel that charges $15/night for WiFi, having that 3G could be handy).
I am an Apple customer myself, have been for years. I like quality. I do believe that this device WILL continuously sell increasingly well as it catches on for numerous niches. That said, I suspect that the bulk of purchases made this weekend were from previous Apple customers. But seeing iPads in the wild will no doubt draw attention and interest from all walks. We’ve already heard stories about this effect. And then what about new development software that will gradually span a wide spectrum of business / gaming applications. wow.
When Moto sold that many Droids… everyone laughed. Now we are all laughing at Apple
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The table has turned.
@Johnny
Who’s laughing? Bitter Moto employees? The iPad is not a phone; opening day sales shouldn’t be compared to a phone. Considering that BestBuy was closed on Sunday, which has at least triple the number of stores as Apple stores, the “opening weekend” sales are not at all indicative of the actual customer interest and demand. At the BestBuy I went to on Saturday, the Apple section was packed and I saw a lot of people buying them.
I guess I’m not seeing how selling 300K devices on an initial weekend release can be considered a failure. It certainly speaks to all the free PR that Apple has generated for itself over the last few months.
FactChecker,
No offense, but maybe you failed to understand a sentence with more than 12 words (the 2nd sentence you are quoting).
“As always, take all analysts’ estimates – even from good analysts like Munster – with a grain of salt. That said, it’s nice to see the iPad units sales estimates moving in the right direction for, as we have often stated, they were uniformly and often ridiculously low all along.”
MDN said that when Munster moved his prediction from ~350k to ~650k he was “moving in the right direction”, which implied that he was
– neither moving too far (<650k)
– nor moving exactly the right distance (=650k)
– but still not moving far enough (>650k)
…in other words, MDN predicted sales above Munster’s revised prediction of 650k.
I could also dwell on the questions what “ridiculous” means and what would have been a non-“ridiculous” estimate (1 million in sales?) and why, in the case of Munster, a long track record of being too bullish means “good”, but those potential inaccuracies in MDN’s comment are harder to grasp.
All I care for is that entities like MDN stop pretending like they’re way way smarter than analysts when it comes to one of the most secretive companies in the world.
Johnny and PlayNice (who are probably the same person), really like their numbers and their lists. He loooooooooves ’em! I love the way he is desperately grasping for straws that no one seems to agree with. ROFL.
Tom Ross,
It’s you who fails to understand that MDN offered no qualification or limit. They said he was moving in the right direction but left unanswered whether they believed he was moving too far, not enough, or just right.
Get it, yet?
MDN implied nothing beyond the fact (and it is fact) that Munster was initially too low and that by raising his estimate (vs. lowering it), he was “moving in the right direction.” You implied the rest of the nonsense that you listed above yourself.
MDN is smarter than most, if not all analysts, and certainly much smarter than you, Tom. As am I, clearly.