Apple sells over 300,000 Wi-Fi-only iPads on first day

Apple Online StoreApple today announced that it sold over 300,000 iPads in the US as of midnight Saturday, April 3. These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores. Apple also announced that iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day.

“It feels great to have the iPad launched into the world — it’s going to be a game changer,” said Steve Jobs, Apple’s CEO, in the press release. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.”

Source: Apple Inc.

MacDailyNews Take: Apple’s off to a strong start: That’s roughly $180 million gross on Day One (during Easter weekend when people may have been traveling and/or too busy to go iPadding, no less) for the Wi-Fi-only iPad model (limit two per customer) not counting accessories and other ancillary (halo) sales. Now, let’s wait and see what happens after the first iPadders show off their devices to family and friends and when iPad 3G comes online later this month!

Apple’s “over 300,000” number includes deliveries of pre-ordered iPads to customers. This means that iPad 3G pre-orders are not included in the count.

In late March, we ran a poll that asked, “Will you buy an Apple iPad?” Of 1,194 responses, 35% said they’d buy a 3G iPad, 47% would buy a Wi-Fi iPad, and 18% were unsure or wouldn’t be buying. The detailed results:
• 22% – Yes, WiFi+3G 64GB $829 model
• 21% – Yes, WiFi-only 16GB $499 model
• 13% – Yes, WiFi-only 32GB $599 model
• 13% – Yes, WiFi-only 64GB $699 model
• 11% – No
• 07% – Yes, WiFi+3G 32GB $729 model
• 07% – Unsure
• 06% – Yes, WiFi+3G 16GB $629 model

This gives us at least some idea that there are a great number of iPad pre-orders not yet counted, not to mention a forthcoming sales burst when iPad 3G hits stores.

Have at the math!

So, how many today are waiting for iPad 3G? Let us know by taking our MacDailyNews Poll on the top left side of all pages of our “Classic” site.

MacDailyNews Note: Regarding some comments below, Piper Jaffray analyst Gene Munster raised his estimates on Saturday to “between 600,000 and 700,000 units purchased on the first day.” This according to John Boudreau of The San Jose Mercury News. We’re not sure if Munster was including Wi-Fi and/or 3G iPad model pre-orders or not. If we had to guess, we’d expect an analyst to be looking at pegging total device sales (both iPad models including pre-orders), but that’s only a guess. If so, his estimate may be closer to reality than some seem to think. Gene?


  1. That’s for sure. I had my iPad showing off in a computer repair shop @ 10:30 on sat and by the end of the day, two of the techs had make the trip up to the apple store for theirs. The funny part is for one of them this is his first apple!

  2. I’m sitting here on the couch having my coffee. It’s a nice sunny day outside. I have my 15″ MBP on my lap checking the news and MDN. I’m also trying to come up with reasons to buy a iPad. I’m honestly having trouble coming up with those reasons. I’ll work on it.

  3. What do you mean? All the analysts said 300,000 on first day. Also, we’ve always been at war with Eastasia…

    Seriously, there may not have even been that many in existence to sell on day one. It doesn’t say that this includes pre-orders and home shipments.

  4. Speaking of showing off, did you see last night’s Yankees/red Sox game where they were showing some guy in the press box or VIP area, and there was a girl on the left showing her iPad to a couple of people? They weren’t watching the game, they were focused on her iPad.

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