Apple sells over 300,000 Wi-Fi-only iPads on first day

Apple Online StoreApple today announced that it sold over 300,000 iPads in the US as of midnight Saturday, April 3. These sales included deliveries of pre-ordered iPads to customers, deliveries to channel partners and sales at Apple Retail Stores. Apple also announced that iPad users downloaded over one million apps from Apple’s App Store and over 250,000 ebooks from its iBookstore during the first day.

“It feels great to have the iPad launched into the world — it’s going to be a game changer,” said Steve Jobs, Apple’s CEO, in the press release. “iPad users, on average, downloaded more than three apps and close to one book within hours of unpacking their new iPad.”

Source: Apple Inc.

MacDailyNews Take: Apple’s off to a strong start: That’s roughly $180 million gross on Day One (during Easter weekend when people may have been traveling and/or too busy to go iPadding, no less) for the Wi-Fi-only iPad model (limit two per customer) not counting accessories and other ancillary (halo) sales. Now, let’s wait and see what happens after the first iPadders show off their devices to family and friends and when iPad 3G comes online later this month!

Apple’s “over 300,000” number includes deliveries of pre-ordered iPads to customers. This means that iPad 3G pre-orders are not included in the count.

In late March, we ran a poll that asked, “Will you buy an Apple iPad?” Of 1,194 responses, 35% said they’d buy a 3G iPad, 47% would buy a Wi-Fi iPad, and 18% were unsure or wouldn’t be buying. The detailed results:
• 22% – Yes, WiFi+3G 64GB $829 model
• 21% – Yes, WiFi-only 16GB $499 model
• 13% – Yes, WiFi-only 32GB $599 model
• 13% – Yes, WiFi-only 64GB $699 model
• 11% – No
• 07% – Yes, WiFi+3G 32GB $729 model
• 07% – Unsure
• 06% – Yes, WiFi+3G 16GB $629 model

This gives us at least some idea that there are a great number of iPad pre-orders not yet counted, not to mention a forthcoming sales burst when iPad 3G hits stores.

Have at the math!

So, how many today are waiting for iPad 3G? Let us know by taking our MacDailyNews Poll on the top left side of all pages of our “Classic” site.

MacDailyNews Note: Regarding some comments below, Piper Jaffray analyst Gene Munster raised his estimates on Saturday to “between 600,000 and 700,000 units purchased on the first day.” This according to John Boudreau of The San Jose Mercury News. We’re not sure if Munster was including Wi-Fi and/or 3G iPad model pre-orders or not. If we had to guess, we’d expect an analyst to be looking at pegging total device sales (both iPad models including pre-orders), but that’s only a guess. If so, his estimate may be closer to reality than some seem to think. Gene?

74 Comments

  1. That’s for sure. I had my iPad showing off in a computer repair shop @ 10:30 on sat and by the end of the day, two of the techs had make the trip up to the apple store for theirs. The funny part is for one of them this is his first apple!

  2. I’m sitting here on the couch having my coffee. It’s a nice sunny day outside. I have my 15″ MBP on my lap checking the news and MDN. I’m also trying to come up with reasons to buy a iPad. I’m honestly having trouble coming up with those reasons. I’ll work on it.

  3. What do you mean? All the analysts said 300,000 on first day. Also, we’ve always been at war with Eastasia…

    Seriously, there may not have even been that many in existence to sell on day one. It doesn’t say that this includes pre-orders and home shipments.

  4. Speaking of showing off, did you see last night’s Yankees/red Sox game where they were showing some guy in the press box or VIP area, and there was a girl on the left showing her iPad to a couple of people? They weren’t watching the game, they were focused on her iPad.

  5. not a good launch, supply must have been constrained like originally thought and not as many buyers as thought. Most people were predicting a build of 750K going into the launch, enough to carry thru till end of april, with that many sold by end of april. It can still happen but watch the stock crater to 225, very dissapointing as an apple stock holder

  6. I downloaded at least 10 iPad apps, but then, I’m a bit of an AppFiend. (Need the trademark symbol! once I figure out how to access extended characters, I’ll be happy)

    I’m padding right now, in fact!

    300,000+ is a good, solid number. It won’t silence the buggy-whip crowd, but maybe it’ll keep them from shrieking. My ears started to ring!

  7. Agreed! Were you not touting a number like 700K just yesterday? Not to denigrate any opening day number in excess of a quarter of a million, just want to get my facts straight.
    I went to see them. Was properly impressed. Came away without one. Came away confident there would be one in my future. Bare minimum, I need an audio program much akin to GarageBand available. Let me buy a limited version of iMovie, too, if you would. And, how about iChat A/V … where IS the camera? I’m thinking v2.0, maybe v3.0, and my needs will be met.
    When someone tells you “I can get a more powerful net book for a lot less”, your answer is “you can try! show me the speed, show me the battery life, show me the under 2 pound weight” – they can’t.

  8. I get so frustrated listening to idiot “experts” on tv news programs talk about the iPad.

    I know so much more then them and I am not that smart.

    Just a little research before going on the air would make a huge difference.

  9. @silverhawk
    Worst business in the world, trying to please everyone. You choose your market demographic and you run with it. Do you for one second believe that because you don’t need one, nobody else wants one? Me, personally, I am holding of for version 2.0.

  10. We got our first iPad Saturday morning. As an investor, I really wanted to try out the first unit shipment. Later this year, I will get a 3G iPad. We set it up and ran it through it’s paces that day. My 3 year old granddaughter had a great time with it too.

    “Times they are a changing”.

  11. It matters very little what the official numbers are. The naysayers will say it was a pitiful performance and the ‘faithful’ will claim an unparalleled success.

    Let’s see now, over 1/4 million people were prepared to purchase a brand new product, a product they had never even touched, on the very first day. How well have the other so-called tablets done?

    Just a simple question

  12. Well, 300K on first day is better than first gen iPhone. And Gene Munster predicted ~ 600K over the weekend, not just first day. So he overestimated, yes, but he’s not as far off as initial reactions suggest. And this is inline with other analysts’ guesses.

    Also, I myself am waiting for the 3G version. There will be another uptick in sales in 3-4 weeks. .

  13. Good number considering only 70,000 first generation iphones were sold in a week.. They then went on to sell 1.6 million 3gs phones in 1 week of its release.. I say apple are on to a winner way before the 3g version of ipad has even hit the stores. Let’s also not forget these figures are US only, there is still another 64 countries to open up the doors..

  14. iFail.

    Only 300,000? All that hype and only 300,000 sold?

    At this rate, in 2 to 3 months as I predicted, this thing won’t sell and will be a failure for Apple.

    I love how all Mac sites kept saying 600,000 to 700,000 lol

    Sorry Apple Fan Boys, the iPad was meant for one thing… the private spot and not your hands.

  15. What’s interesting about this number is that it only includes saturday sales and pre orders. It does not include Sunday because apple stores were closed for Easter. In my mind, that is more impressive that the original iPhone, becasue that device went on sale at 6pm Friday night and had all day sat, and sun to achieve 270k units.

    This is an impressive number for “one day.”

    Good job Apple!

  16. Fail. It was less than half of the predicted amount sold. Talk about an iFlop. You iSheep need to stop wasting your money. I’ll be waiting for the HP tablet that will totally destroy your iTampons and send Apple back to oblivion where it belongs.

  17. No one said how many they sold. It says “over” 300,000. Consider what “over” implies (anywhere from 300,000 and up). I doubt they have an exact number count yet.

  18. MDN take :: No Excuse. Apple picked Easter weekend…. Not us. If someone wants something they will go and get it. It does not matter if it is Easter!

    Now your take makes it sound like iPad was an iFail and now your bringing the apps and accessories sold, and holiday into account. If Apple sold 600,000, you wouldn’t be discussing the holiday as an excuse for such a low number… Ps These numbers include pre-orders! That makes it even worse.

    I give this thing 3 months only before people stop buying it. Guaranteed!

  19. @Mac-nugget
    Re-read what I wrote. I never wrote anything about “nobody else wants one?” I used derivations of the “I” word. I’m an Apple investor and owned Mac’s exclusively since 1988. Read before commenting. Now, let’s get back to having fun.

  20. RE tpmchugh

    If it was 350,000 they would have stated 350,000. Over 300,000 means they sold probably 300,004 units. Apple said they sold over 300,000… It’s coming from the horses mouth.

    It’s an iFail.

  21. What’s exponential and even more game-changing is a much new higher bar for the word “halo effect” When people lay their hands(fingers) on this, they just gotta have one. The talk turns the ears…the touch drives the stake.

  22. Unemployment effectively over 20% when the numbers aren’t rigged, folks worried about paying for Obama’s boondoggle of “health care” rationing, and they still sold “more than” 300,000. That’s not bad.

    Hey Johnny, please post you real name and address so we can collect on your “guarantee” which really, nobody cares about.

    And the “Apple stock holders” who clearly are greedy mothereffers need to learn about investing. A $500 product sells 300,000 units in a day and you’re WHINING? Seriously… get a grip. So your stock takes a hit for a few days because losers like you think 300,000 isn’t a successful launch… what? You’re too dense to grasp it will go up in the long term as the iPad sales numbers continue steady?

  23. Sandwiched between Good Friday and Easter on a very busy family-oriented weekend, the 1-day figure is EXCELLENT.

    After the 3G is available sales will pick up. The iPad is NOT primarily a WiFi device. It will become an indispensable go-everywhere must have tool, and needs to be always-connected.

  24. Well, not all stores were closed Sunday. I’m figuring it was the ones in the malls. Here in Northern Virginia, that was the case (with the Fair Oaks and Tysons Apple stores closed). However, Reston (outside store, standalone), was open, with a line for iPad purchases, and the store was mobbed with people looking at the hardware. I was in line for 20 minutes, and out the door in 3, with a WiFi 64.

  25. Aww… @Johnny and @Playnice are trying to learn how to troll. Guys, you fail epically and doing so. Please grow a pair, get out of your mom’s basment, and then come back and try again.

    With Regards,
    The People Who Actually Have A Pair

  26. I bought one for my daughter — first night she made an interesting observation — there were four of us looking at pictures of my grandson — in contrast to a laptop, where everyone would have huddled around the laptop, we were passing the iPad around – just like you’d do with printed pictures. As she said, the iPad is a much more collaborative device. I am also amazed at the speed of doing just about anything. The lack of blotted OS overhead is obvious. As soon as I get my arms around doing PHP in Filemaker, I see places for at least a half dozen iPads at work. The iPad has a rich future despite what the naysayers may say.

  27. I’m holding out for 2.0, but ILMAO over the anti-Apple crowd comments. APPLE NEVER PREDICTED ANY LEVEL OF SALES; only ONE independent analyst predicted an amount anywhere approaching 700,000.

    Besides, is there any company in the world where sales of 300,000 units of one of its products in an 18-hour time span would be considered a fail by naysayers besides Apple?

  28. you people kill me that you actually put stock into what an analyst predicts, like they’re some kind of a fortune telling god. be your own person already and who gives an EFF how many were sold anyway?
    by the way, how long did you wait in line for your Palm pre and Blackberry Storms…..idiots.

  29. I loaded the following:
    1 Block-Off,
    2 Pages,
    3 WORLD BOOK – This Day in History for iPad,
    4 Bible HD,
    5 Dictionary.com – Dictionary & Thesaurus –
    6 Voice Memos
    7 Free Books – 23,469 classics to go.,
    8 Constitution for iPad,
    9 Draw for iPad,
    10 Clinometer HD – bubble level and slope finder,
    11 GoToMeeting,
    12 Newton’s Cradle Clock –
    13 Today In History
    14 Evernote,
    15 iBooks,
    16 GoodReader
    17 BBC News,
    Subtotal: $10.98

  30. Most stores were open for around 11 hours on Saturday.

    225 stores (224 bricks + 1 online) sold over 300,000 units which is about 1350 units per store which averages out to an iPad being sold every 30 seconds or so which is probably as long as it takes to process the card transaction.

    Give it until the new northern hemisphere school year in September and these things will walk out ten times quicker.

  31. That’s only Wifi only sales. They still have to release the 3G version.

    Munster was the one who predicted 700K sales. I’m not sure he meant the whole product line or just this weekends sales.

    Also note Apple said Sat midnight. They have not counts sales on Sunday even though the stores are open then.

    What I’m surprised about is that the stock hasn’t tanked yet. Munster set everyone up for the fall.

  32. This is great for Apple. It’s also embarrassing for the MDN aka Two Minute Hate that suggested Gene Munster’s 700k would be too low and all the other analysts would be stupid. Look who’s stupid now.

  33. To double d @Johnny
    “only 300,000 sold”

    yeah, i’m just wondering how many products YOU’VE been able to sell 300,000 units of, like, ever, in life.

    So yeah, that big FAIL banner your waving, it’s on you. bozzo.

  34. Guys no need to get worried or defend the lame numbers.

    It is what it is. It’s 300,000 units. With all this hype, you would thing Apple sold 1 million iPads. They didn’t.

    It’s a Fail and it’s okay!

    Next product might be better ” width=”19″ height=”19″ alt=”smile” style=”border:0;” /> Maybe the name iPad didn’t help the situation?

  35. Something else to note is that this was Easter weekend when a lot of people were traveling and not able to go to a store. In addition, BestBuy who I believe was the only other retailer to have them was closed on Easter Sunday and they didn’t open until 10 on Saturday morning unlike the Apple stores which opened at 9.

    I saw it and was very impressed. I liked the fact that I can stand there and use it easily in my hands to check email, web and all kinds of things. Using a laptop while standing up is not a good process. I’m going to get a 3G model; I like it… a lot.

  36. Tom Ross aka Illiterate Douchebag,

    MDN did not suggest that Munster’s 600,000-700,000 estimate (up from 300,000 for the first weeked) was too low.

    MDN wrote: “As always, take all analysts’ estimates – even from good analysts like Munster – with a grain of salt. That said, it’s nice to see the iPad units sales estimates moving in the right direction for, as we have often stated, they were uniformly and often ridiculously low all along.”

    300,000 for the first weekend was too low and MDN was right, as is very often the case.

  37. @Wingsy: Maybe they were checking the stats on how many times the Yankees have blown a 5-1 lead… ” width=”19″ height=”19″ alt=”wink” style=”border:0;” /> (If I had the know-how, I’d develop a scorekeeping app with interactive player lists, or even get teams to let fans automatically download via in-park WiFi.)

  38. The stock is up this morning, so the 300,000 sold number obviously isn’t a lame number by those that actually know anything. The original iPhone sold 270,000 over a 3 day weekend when it originally launched in 2007, so 300,000 iPads sold in only one day is certainly a very successful launch.

  39. Was Munster’s prediction for just opening weekend, or does it include the 3G rollout later this month? I would imagine a lot of folks are waiting for the 3G model, especially commuters and travelers (when you’re stuck in a hotel that charges $15/night for WiFi, having that 3G could be handy).

  40. I am an Apple customer myself, have been for years. I like quality. I do believe that this device WILL continuously sell increasingly well as it catches on for numerous niches. That said, I suspect that the bulk of purchases made this weekend were from previous Apple customers. But seeing iPads in the wild will no doubt draw attention and interest from all walks. We’ve already heard stories about this effect. And then what about new development software that will gradually span a wide spectrum of business / gaming applications. wow.

  41. @Johnny

    Who’s laughing? Bitter Moto employees? The iPad is not a phone; opening day sales shouldn’t be compared to a phone. Considering that BestBuy was closed on Sunday, which has at least triple the number of stores as Apple stores, the “opening weekend” sales are not at all indicative of the actual customer interest and demand. At the BestBuy I went to on Saturday, the Apple section was packed and I saw a lot of people buying them.

  42. FactChecker,

    No offense, but maybe you failed to understand a sentence with more than 12 words (the 2nd sentence you are quoting).

    “As always, take all analysts’ estimates – even from good analysts like Munster – with a grain of salt. That said, it’s nice to see the iPad units sales estimates moving in the right direction for, as we have often stated, they were uniformly and often ridiculously low all along.”

    MDN said that when Munster moved his prediction from ~350k to ~650k he was “moving in the right direction”, which implied that he was
    – neither moving too far (<650k)
    – nor moving exactly the right distance (=650k)
    – but still not moving far enough (>650k)
    …in other words, MDN predicted sales above Munster’s revised prediction of 650k.

    I could also dwell on the questions what “ridiculous” means and what would have been a non-“ridiculous” estimate (1 million in sales?) and why, in the case of Munster, a long track record of being too bullish means “good”, but those potential inaccuracies in MDN’s comment are harder to grasp.

    All I care for is that entities like MDN stop pretending like they’re way way smarter than analysts when it comes to one of the most secretive companies in the world.

  43. Johnny and PlayNice (who are probably the same person), really like their numbers and their lists. He loooooooooves ’em! I love the way he is desperately grasping for straws that no one seems to agree with. ROFL.

  44. Tom Ross,

    It’s you who fails to understand that MDN offered no qualification or limit. They said he was moving in the right direction but left unanswered whether they believed he was moving too far, not enough, or just right.

    Get it, yet?

    MDN implied nothing beyond the fact (and it is fact) that Munster was initially too low and that by raising his estimate (vs. lowering it), he was “moving in the right direction.” You implied the rest of the nonsense that you listed above yourself.

    MDN is smarter than most, if not all analysts, and certainly much smarter than you, Tom. As am I, clearly.

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