Apple iPhone release will be watershed; will change pretty much everything in mobile industry

“Ever since my January keynote on handset design at the big annual 3G event in Tokyo I’ve mentioned the iPhone in every public presentation. And almost every time I’ve made the point that June 2007 marks a watershed moment in time. Much like the Western calendar marks time from before and after Jesus Christ, and how the computer world changed totally by the Macintosh – remembering that Windows is Microsoft’s copy of the Mac operating system – I am certain that the mobile telecoms world will count its time in two Eras. The Era BI: time Before the iPhone, and the ERA AI: time After the iPhone,” Tomi T. Ahonen blogs for Communities Dominate Brands.

“What will change? Pretty much everything,” Ahonen writes.

“Lets start with the obvious. From June all handset makers will get their first tests of the iPhone. Then Nokia, Motorola, Samsung, SonyEricsson, LG, and the dozens of second and third tier manufacturers will all see what they are up against. Not the outwardly form factor – yes, the iPhone is cool and slick and sexy – but the more important internal software. How do they make it so user-friendly? This is Apple’s strong suit. More so than even stunning outwardly design, is the internal software on user interface. The iPhone for most of its parts will definitely be the best phone out there. Yes, it probably will not be perfect at all, not the very first version (although it might be that too) but certainly in most major features, making calls, listening to voice mail, sending and receiving most messages, accessing the web, consuming music and videos – the iPhone will be supreme,” Ahonen writes.

“So from June all reviewers around the world will compare all new high-end phones with the iPhone. How near do they arrive in being ‘almost as good as the iPhone.’ This is the phrase we will see in most reviews of smartphones. And the yardstick in usability will from now on – and my prediction is that for the fore-seeable future of mobile phones – the latest iPhone. A clear watershed moment in the industry. For the first time a major handset device which was designed from the start to be both a multipurpose smartphone and yet easy to use,” Ahonen writes.

Full article, with much, much more – very highly recommended – here.


  1. This guy might be smart, but he writes like an imbecile. “More so than even stunning outwardly design, is the internal software on user interface.” Outwardly design? Internal software on the user interface?

    “And the yardstick in usability will from now on […] the latest iPhone.” Huh?

    There are plenty of great articles about Apple that aren’t written by cavemen. Let’s keep our focus on those, shall we?

  2. I’ve said it before, and I’ll say it again; in the future, AAPL stock will be refered to as either ‘BI’ or ‘AI’. This is a turning point on a monumental scale. Apple rewrites the book on telecom.

    TV will be next.

  3. Really, there’s too much hype over the iPhone. I can’t wait either (won’t buy one) but mobile internet is really revolutionary in North America. Countries like Japan have had it for years and its integration with transit payment, SMS, maps, shops, etc, etc, is amazing. I think iPhone will be most revolutionary from an ease-of-use and touch interface standpoint. Everything else is decent. Glad to see iPhone released from Apple but really, let’s keep a level head; it’s still unreleased.

  4. It is my contention that the iPhone is not even on the same plane as all these so called “smart phones”. June 2007 will see the dawning of something entirely new: the intelligent Phone.

    (That’s what the little ‘i’ stands for…)

  5. please stop the hype: ” it’s still unreleased.”

    This is true and will remain true for a few more weeks. At the end of June when I get my grubby little hands on a shiny new iPhone I’ll post my review of it and we can see who’s hyping.

    MDN word “brown” as in brown would be a great word for an article on the Zune but this is an article on iPhone..

  6. “June 2007 will see the dawning of something entirely new: the intelligent Phone.”

    Only if it’s smart enough to know a user is driving and shuts itself off.

    “You are endangering lives. The phone is shutting down now.”

  7. I think the factor with the most potential for impact is the consistency of the form-factor. As it stands right now, the mobile industry is disparate. Very few people own the exact same phone as their friends or family or even coworkers. Even if they own the same phone, if they are on different networks, the phones may act completely different.

    The iPhone is going to level the palying feel. It will allow for more people to build a sense of community. They can compare s to s, if you will!! This will undoubtedly build the ecosystem around it, like the iPod, because suddenly, one size truly does fit all.

    This will also bring to the forefront, the most crucial platform war we’ve ever seen. Forget Mac vs Windows, this is going to be  against everyone else for what looks to be the largest consumer group ever seen in any market other than maybe food. Too bad they didn’t plan ahead.

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