Apple expands war on Windows PCs; plans attacks on Vista within network of 170 Apple Retail Stores

“Apple has been waging a quiet war against Microsoft’s new Windows Vista operating system in its television ads and on its Web site. Now, the Mac maker is bringing the fight to its chain of 170 retail stores, as well,” Think Secret reports.

“The company has distributed a six-page document to its sales representatives suggesting ways for them to tout the Mac’s advantages over Vista,” Think Secret reports.

Think Secret reports, “Framed as bringing customers ‘beyond Vista,’ Apple’s key messages for its sales reps center around Vista’s upgrade hassles, the Mac’s ability to run Windows, the need to choose from multiple versions of Vista, and the expense of Vista compared to Mac OS X and iLife.”

“Apple is also educating its retail sales force in how to draw parallels between the functionality of Vista and features present in the existing release of Mac OS X: for example, the Aero user interface in Vista as compared to OS X’s Aqua GUI,” Think Secret reports.

Full article here.

[Thanks to MacDailyNews Reader “LinuxGuy and Mac Prodigal Son” for the heads up.]

MacDailyNews Take: Please don’t be shy, Apple. It’s time.

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  1. Again, I think the gloves are coming off. Apple is getting ready for a fight – finally!

    Interestingly enough, and quite scary, M$ is trying to use it’s political power on the backdating options case as their last resort.

  2. Gloves off? You bet.

    My advice on the proper attitude to take towards Microsoft comes from a really awful movie:

    Mongol General: What is best in life?

    Conan the Barbarian: To crush your enemies, to see them driven before you, and to hear the lamentations of their women.

    – Dialogue from the Arnold Schwarzenegger movie Conan the Barbarian (1982)

  3. “…features present in the existing release of Mac OS X”?

    Like what? Crapple scrambled to include things they heard about in Vista. Poorly. Have you Mac morons seen Vista? It rocks!

    A 6-page guide isn’t what these Apple Store employees need. They’re going to need something to do. Nobody, and I mean nobody, will even think about wasting their time at an Apple Store now that they can get Vista. Who’s going to buy a Vista wannabe when they can get the real thing? Hey Apple Store staff: you got time to lean, you got time to clean.

    Which is more empty: the feeling Apple has shamelessly copying Microsoft (again), or the Apple Stores now that Vista is out?

    Your potential. Our passion.

  4. It’s the eye of the tiger
    its the cream of the fight
    risin up to the challenge of our rivals
    and the last known survivor stalks his prey in the night
    and he’s watching us all with the eye of the tiger

    Risin up
    straight to the top
    had the guts got the glory
    went the distance now I’m not gonna stop
    just a man and his will to survive


  5. It’s about time Apple started beating back Microsoft and their crap products.

    Give it up Zune Tang, your jokes are no longer funny. Go find something more productive to do with your time than blatantly asking for a foot up your arse.

  6. May be the best OS win. Dont by shy linux, cmon your in the fight too.

    Apple isn’t putting up much of a fight.. The “gloves aren’t off”….

    Until Apple opens up OSX to run on Standard PC hardware, it will always be a bit player…

    I love my Macs and have mixed feeling about seeing the OS opened.. But in reality we will never gain a major % of the market unless the OS is readily available to the masses, which it’s not – and I suspect never will be..

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