“Today Apple sanctioned a dual-boot Mac/Windows OS Mac, and gives end users the tools to create such a set up. Is this the beginning of the end of Apple? Perhaps, but as all this unfolds, I feel a little bit like Apple’s being consumed, via its own choice, by the Borg,” Lance Ulanoff writes for PC Magazine. “With today’s Bootcamp [sic] announcement, we have Apple giving in to an obvious demand. But company reps also made it dead-clear that while they’ve built this utility and made it super-simple to use, Apple has no interest in selling or supporting Windows. Right. They do not want Mac Mini [sic] users calling them up saying, ‘Windows isn’t running very smoothly on my Mac Mini [sic].’ That’s understandable. Why should Apple’s support techs get tied up in a Windows mess?”
“So Apple is simply acting as an enabler, stopping end users from jury-rigging a dual-boot system. But they’re not selling Windows. Until, well, they are. As the Borg were fond of saying, resistance is futile and, in truth, I think Apple has little interest in resisting. Two years from now, end users will probably have the option of buying OSX [sic] Macs or Windows Macs. This second official step in supporting the Windows OS (make no mistake, adopting the Intel CPU was the first) is a seeding phase,” Ulanoff writes. “Bootcamp [sic] marks the beginning of the end for Apple as the renegade for the design set and the beginning of Apple as a dominant player in the global desktop PC game. It will become absorbed. Remember, you heard it here first.”
Full article here.
MacDailyNews Take: First of all, it’s “Boot Camp” (for now), not “Bootcamp.” And it’s “Mac mini,” not “Mac Mini.” And it’s “Mac OS X,” not “OSX.” With those messes cleaned up, let’s look at the rest of Ulanoff’s mess. Apple has not poured hundreds of millions of dollars into Mac OS X in order to dump it in favor of an inferior copy of its own Mac operating system. Ulanoff is nuts if he thinks Steve Jobs wants his life’s work to end running Bill Gates’ Windows. Ulanoff seems to have no sense of the history between Apple and Microsoft, Jobs and Gates. Ulanoff’s ideas go against everything we know about Jobs. Apple has a 30+ year record of resisting.
We believe that Steve Jobs intends to take back the personal computing world from the mediocre (and worse) mess that Microsoft has created. PCs are not meant to be frustrating time-wasters. PCs are meant to allow the user to create things: paintings, spreadsheets, email messages, movies, calculations, poetry, and more. The Mac does it all better than Windows. It’s really no contest, as most of you reading this already know. And now the world can drag their Windows “insecurity blanket” along with them while they explore the better personal computing world that we Mac users already enjoy. If allowing Windows onto the Mac (temporarily, until people wake up) is what it’s going to take, then so be it. It’s time to put up or shut up. It’s Mac vs. Windows. Give them both a try. Go on, we dare you. We’re exceedingly confident – based on experience – that the vast majority who do try both Mac and Windows will pick the superior operating system and software platform. We bet that Apple is exceedingly confident, too.
You want to know what’s really going to happen? Windows-only users will finally find out the truth. Mac OS X won’t be an unknown or secret to them. They’ll experience the difference for themselves. Windows will be booted up less and less and Mac OS X will become for them what it already is for us: home. And then they’ll tell their friends and family members and coworkers and random people on the street. Remember, you heard it here first. How you like them Apples, Lance?
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This will be the ultimate Mac vs Windows. Right there in front of you.
I am hoping the security flaws in Windows only affects Windows. When the system seizes what do you do? Reinstall? or pop in to OS X and settle in. Anyone who is curious will give in and maybe by the third or fourth Windows re-install they give up and make Mac OS their primary environment.
All the while someone is using Windows on a Mac, they’ll be tempted by the Apple logo on their machine. Reminded when Windows is so frustrating and peripherals stop working, there is a choice and it is only a re-boot away!
Anyone who is afraid of a Mac booting Windows is not confident of their OS. This is Apple calling M$ over to their front porch! For the first time M$ will have to be placed in a situation they do not have a strangle hold on. They will be on someone else’s turf, Apple’s. My money is on Apple.
Anyone afraid developers may stop writing for Mac? There is more coming. Apple is not stupid, not at this level. How about an Adobe buy out? Besides I believe developers write for a platform not a machine.
andy-a:
Also – If your harddrive is partioned (which it has to be to run both OSs on the mac) – THERE IS NO WAY A VIRUS CAN EFFECT THE OTHER PARTITION.
Use your brain.
Also – APPLE will monitor this VERY carefully.
If they see their market share is getting smaller (people using OS X that is) then they will just pull boot camp – period.
They will do a software update that will disable/erase boot camp or they just wont bother updating the software at all.
In which case – use have to use OSX.
To make this work, simply make Leopard and future OS upgrades absolutely kick the smithereens out of whatever bios Windows releases may offer, whether it be XP or Vista.
This is a true level playing field now for an accurate comparison of feature for feature. Intuitivity will finally have its day and OS X will win. Steve knows this and will push the daylights out of his team to make the OS better.
Meanwhile…Dell, HP, ect….start weeping. People can only be stupid for awhile. Even Windows freaks are smart enough to choose a machine that will run both on the race track and the average highway. This is like a super dirt bike with lights and turn signals. And yes again, eye candy is now even more important, like it or not.
This move wasn’t for the “average consumer”. The move was for the average consumer who says “Well, I’d buy a Mac if it would run my Windows software.” When people are given choices and are educated/experienced about the choices, they tend to go with the better choice. Just look at iPod. This move is as much of a Trojan Horse as iPod is.
To dbcoyle: “Already taking a poll today at work. 5 out of about 7 windows users I asked today are buying a new intel Power Mac when it comes out. 2 even told me in the hall without me asking.”
That’s very cool. I’ve had several coworkers ask me about the MacBook Pro and directions to the nearest Apple Store. I have this not so strange feeling that Apple Stores will be rocking this weekend.
Point taken about MS writing software. Just my silly attempt at humor.
Oh, and it’s just Ampar. Not mister. I lost my genitals in the divorce.
“jury-rigging”?
Ulanoff, go back to journalist school. the term is “jerry-rigging” and is actually a racist term (originally “ni**er-rigging”).
not only is your ignorance in Mac affairs obvious, but your writing skills are atrocious. quit writing about stuff you have no clue about.
maczealot: “If your Windows machines are so much better than Macs, why do you handicap your brilliant efforts with Apple products? Seems counter intuitive.”
Originally I was Mac only – hated Windows, then my kids wanted a Windows PC for games so I got one, then another. Then I started playing around with the Windows PC – hmmmm, clumsy at first working with it, but it was not as bad as everyone at the Mac forums claim. So I got one for my work – Photoshop, Illustrator, Flash, Maya. Installed the software on PC (Photoshop, Illustrator, Flash) – works great. Faster than my Mac. Never crashes.
Got an OSX operating Mac, like it, too.
The Mac has a definitely nicer interface and a nicer looking machine. But the price of Windows PC´s is lots cheaper (no, I don´t own a Dell) and I can make my own if I want – my 16-year old son has built two now – lots of fun.
But I don´t dwell on the desktop much, always have a program that I am working on. Saving a file in Photoshop on a PC is the same as on a Mac. I am more interested in the software I use for my business not how the desktop looks on the computer.
I am interested to see how Vista is.
I got into owning both systems because I was curious – now that I have them both I am glad I have them.
——————–
maczealot: “What advice would you give current Windows users considering buying a Mac? Oh, yeah, will you be on the list of users installing Boot Camp, too, or will you remain steadfast in keeping your computing pristinely Microsoft?”
Depends on what they are going to use the computer for and their budget. Like I said I have no problems with either my Mac or Windows computers. For the person that wants to play games, surf the internet and does not have the money to afford a Mac – I would recommend a PC.
Buying an Intel Mac to run Windows means one has to spend another $200+ for the Windows operating system (and with Vista coming out in the next 9-18 months one would have to put out more money on the next Windows system). If one has the cash to do it, go for it.
I can see in the future that I may migrate to the Mac only with the dual boot of Mac and Windows. But I want to wait and see what happens with Vista. And I want to wait to see what happens with Mac and Intel. I am not in the market for a Mactel laptop (which is all Apple is offering; macmini -no thanks) – I need lots of power and a desktop computer. So it is just wait and see what develops.
I can´t see a Windows owner buying a Mac just to run Windows software. I see this as more of an opportunity for Mac owners to run Windows software that is not available to Macs.
My point is that I once was a Mac-only advocate (for nearly 7 years there was not a Windows computer in our house), I tested Windows XP and was surprised it was not as bad as all the “Maczealot-types” were whining about.
I like both computers – Mac and PC. (And the PC is faster and snappier than the Mac.) I look forward to seeing the Windows on a Mac in real life.
Lets just hope Apple here’s me. I buy Apple hardware for OS X. You drop OS X and become a Windows only hardware vendor, I drop you. Plain and simple.
Damn, my English is bad today.
Let’s try again. I hope Apple HEARS me. I buy Apple hardware because of OS X. Without OS X, I won’t buy your hardware. Period.
Yeah, I think there is no grand plan on Apple’s part, there just sticking their finger in the hole of the damn dam they’ve created moving to Intel.
I disagree with Ulanoff that Apple is facilitating dual boot because of demand, they’re doing it so they can make the geekey idiots who wouldn’t leave this whole: I’ve-just-gotta-make-Windoze-run-on-my-Intel-based-Mac-crap, ALONE! Damnit!
Best case scenario for Apple now is that they’ve made a non-issue out of this whole pile of gotta-run-Windpoop-on-my-Mac crap. I hate to say it, but as I read MDN’s take on this, and all the optimists posting in response, it really sounds like your kidding yourselves just a bit. Non-the-less, I’m glad there’s still Mac users who can find something to be optimistic about, I need to hear it, and I want to believe it.
I REALLY WISH MS WOULD JUST GO AWAY
P.S. Apologies for all of the hyphenated adjectives.
Just think if every Mac owner bought a copy of XP for their mac, Windows sales of XP would increase by about 0.01%