PC Mag wag: Is Boot Camp the end of Apple?

“Today Apple sanctioned a dual-boot Mac/Windows OS Mac, and gives end users the tools to create such a set up. Is this the beginning of the end of Apple? Perhaps, but as all this unfolds, I feel a little bit like Apple’s being consumed, via its own choice, by the Borg,” Lance Ulanoff writes for PC Magazine. “With today’s Bootcamp [sic] announcement, we have Apple giving in to an obvious demand. But company reps also made it dead-clear that while they’ve built this utility and made it super-simple to use, Apple has no interest in selling or supporting Windows. Right. They do not want Mac Mini [sic] users calling them up saying, ‘Windows isn’t running very smoothly on my Mac Mini [sic].’ That’s understandable. Why should Apple’s support techs get tied up in a Windows mess?”

“So Apple is simply acting as an enabler, stopping end users from jury-rigging a dual-boot system. But they’re not selling Windows. Until, well, they are. As the Borg were fond of saying, resistance is futile and, in truth, I think Apple has little interest in resisting. Two years from now, end users will probably have the option of buying OSX [sic] Macs or Windows Macs. This second official step in supporting the Windows OS (make no mistake, adopting the Intel CPU was the first) is a seeding phase,” Ulanoff writes. “Bootcamp [sic] marks the beginning of the end for Apple as the renegade for the design set and the beginning of Apple as a dominant player in the global desktop PC game. It will become absorbed. Remember, you heard it here first.”

Full article here.

MacDailyNews Take: First of all, it’s “Boot Camp” (for now), not “Bootcamp.” And it’s “Mac mini,” not “Mac Mini.” And it’s “Mac OS X,” not “OSX.” With those messes cleaned up, let’s look at the rest of Ulanoff’s mess. Apple has not poured hundreds of millions of dollars into Mac OS X in order to dump it in favor of an inferior copy of its own Mac operating system. Ulanoff is nuts if he thinks Steve Jobs wants his life’s work to end running Bill Gates’ Windows. Ulanoff seems to have no sense of the history between Apple and Microsoft, Jobs and Gates. Ulanoff’s ideas go against everything we know about Jobs. Apple has a 30+ year record of resisting.

We believe that Steve Jobs intends to take back the personal computing world from the mediocre (and worse) mess that Microsoft has created. PCs are not meant to be frustrating time-wasters. PCs are meant to allow the user to create things: paintings, spreadsheets, email messages, movies, calculations, poetry, and more. The Mac does it all better than Windows. It’s really no contest, as most of you reading this already know. And now the world can drag their Windows “insecurity blanket” along with them while they explore the better personal computing world that we Mac users already enjoy. If allowing Windows onto the Mac (temporarily, until people wake up) is what it’s going to take, then so be it. It’s time to put up or shut up. It’s Mac vs. Windows. Give them both a try. Go on, we dare you. We’re exceedingly confident – based on experience – that the vast majority who do try both Mac and Windows will pick the superior operating system and software platform. We bet that Apple is exceedingly confident, too.

You want to know what’s really going to happen? Windows-only users will finally find out the truth. Mac OS X won’t be an unknown or secret to them. They’ll experience the difference for themselves. Windows will be booted up less and less and Mac OS X will become for them what it already is for us: home. And then they’ll tell their friends and family members and coworkers and random people on the street. Remember, you heard it here first. How you like them Apples, Lance?

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Related articles:
Macs that run Windows: The New Trojan Wars – April 05, 2006
Boot Camp: Apple’s Trojan horse into the enterprise market? – April 05, 2006
How to run Microsoft Windows XP on an Intel-based Macintosh with Boot Camp – April 05, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Apple’s ‘Boot Camp’ is bad news for Windows-only PC box assemblers – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Apple shares surge over 6-percent in early trading on ‘Boot Camp’ news – April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP – April 05, 2006
Intel-based Apple Mac runs Windows XP ‘fast, extremely well’ – March 16, 2006
Needham: Apple’s Mac market share could rocket to 9-percent if Intel-based Macs ran Windows apps – March 08, 2006
Is Steve Jobs prepping ‘The Cupertino Project’ – Intel-based Macs that will run Windows apps, too? – December 28, 2005
Apple patent application describes Intel-based Macs that run Mac OS X and Microsoft Windows – November 05, 2005
Is Apple morphing Mac into the ultimate PC capable of running Mac OS X, Windows, Linux? – June 20, 2005
Apple CEO Steve Jobs’ ultimate goal: ‘to take back the computer business from Microsoft’ – June 16, 2005
Why buy a Dell when Apple’s Intel-based computers will run both Mac OS X and Windows? – June 08, 2005
Windows users who try Apple’s Mac OS X Tiger might not want to go back – June 07, 2005
Microsoft and Dell must have a lot of bricks lying around today – June 07, 2005
Microsoft CEO Ballmer: Apple’s moved to Intel? Ho hum – June 07, 2005
Apple about to resurrect its Switch campaign? Are the ‘OS wars’ really over? – May 09, 2005
Apple Macs are less expensive, more secure, longer-lasting than Windows PCs – April 21, 2005

86 Comments

  1. Gotta laugh at all the Windoze TOOLS that think this is some kind of surrender on the part of Apple.

    What better way to show all the clueless masses how CRAPTACULAR Windows really is compared to OSX?

    Let them use both on the same machine! In a couple of days, the Windows side will be clogged with Virus and Spyware, forcing most to abandon the BS for a “REAL” operating system.

  2. Yup, all these Windows folk who think they got it figured out will be eating humble pie when they understand the bigger picture. In fact, it’s one more thing Apple has made easier for their users. You don’t see MS writing any programs that would enable you to do this. In fact, Apple has actually made installing Windows easier than Microsoft would.

  3. Just save all those moronic comments in a bag, and re-release them in 3 years when apple’s market share is 10-12% and Microsloth has slipped further into quagmire.

    The vast majority of people dont even know what Windows is much less know what Apple does.

  4. (First off, I use and LOVE my Macs. I have a G3 icebook and a 1.25 PPC Mini. Let’s get that out of the way. )

    Nonsense, wait and see. MOST people are so used to Windows they won’t change. The average person is not going to buy a Mac just to try a Mac and dual boot to see which OS they like best. They can try out a Mac without buying one RIGHT NOW.

    It’s a cute idea that geeks will like but that’s about it.

  5. “God I hope this guy is dead wrong!” . . . of COURSE these rubes are wrong!

    Buying a Mac just to run Windows makes no sense. Why spend more on the hardware just to run Windows? This is designed to ease the worries of switchers and it’s going to work. A quick example, my father in law needs to run Quickbooks for Windows but I want him on a Mac so I don’t have to fix Windows every few months. Now it’s possible and easy.

    As for developers defecting to the Windows side. . .they always could have done that. The same software developers who did apps for the Mac before will continue because they already made a choice to support Macs, and the market is only going to grow now.

    Dvorak and this loser completely amaze me. There are obviously no qualifications to become a tech writer. Macs will NEVER be sold with Windows. If they sell Windows in any way they have to support it and nobody wants to do that. There is just no upside to that for Apple.

  6. MDN you got it wrong.
    Zillions of Windows users are not going to buy Macs then spend another few hundred for a copy of Windows to put on this high priced computer.

    It is going to be Apple owners that buy that copy of Windows and put it on their Apple to run games and whatever other software isn´t available on a Mac.
    And I would guess just as many will say, heck I might as well get a second Windows computer then muck up my Apple with a 2nd OS.

    But in either case it is going to be a tiny fraction of people.

    Very few people are moving from Windows to Mac; when Vista comes out there will be less of move – unless Vista just totally sucks and has serious problems.

    The big problem for Apple is the incentive not to make a mac version of software. Can you imagine Adobe offering a copy of Windows XP or Vista with each copy of Photoshop or Flash or…? ” width=”19″ height=”19″ alt=”gulp” style=”border:0;” /> The end of Mac version software.
    When I bought my first version of Virtual PC it came with a copy of Windows software to install.

  7. ishufflemyfeet,

    I have to agree with you in most part.

    Unless, ofcourse if Apple actually properly advertises Mac OS X and great hardware like it should. I hope Apple realizes that word of mouth and iPods isn’t enough to gain ground in the computer business. If they started advertising their computers like they’ve been doing for the iPod they probably could get double digit marketshare.

    I wonder what they’re waiting for… it seems like a good time to put some money into advertising now. As much as we tease Microsoft with its Vista OS, it WILL come. And unless Apple does their part in getting the word out soon it will be hard to gain any traction in the computer marketplace. Average joes who aren’t tech geeks have NO clue about Mac OS X’s inherent security nor it’s ease of use and other capabilities. (Most tech geeks don’t even seem to get it for that matter)

    If advertising was hardware Apple would be king.

  8. In the last 5 years since I’ve jumped ship to the Mac platform, I’ve converted no less than 30 people to the Mac platform. (I’m not in the computer business). They, in turn, have convinced (by their own personal experience with the Mac and OS X) their own family members and friends to “switch.”

    Once “critical mass” is reached, there’s no turning back!

    MDN word = “doubt” (No DOUBT about it!)

  9. PC owners are saying to themselves why would I buy a Mac to run what I already have?

    This dual-boot thing is for the few people that already own a Mac and want Windows for games and whatever.

    XP runs fine – heck even Apple is now endorsing it to run on Apple computers.

  10. What you have to look forward to with Microsoft.

    http://www.tuaw.com/2006/04/05/blue-screen-of-death-on-an-imac/

    To those that think this is the end of Apple and OS X – it is – if suddenly you start loving the Windows world. I don’t and that is exactly the reason I use a Mac.

    Windows won’t change because it’s on a Mac. It will still be the same terrible piece of crap that Microsoft has always excreted out the door. That will NEVER change.

    OS X is and will continue to be THE superior OS.

  11. @ Own Mac and PC RE:
    “XP runs fine – heck even Apple is now endorsing it to run on Apple computers.”

    .
    .
    .

    Where did you get that tripe from? From what I’ve seen whenever I have to troubleshoot for Windows XP using poor saps that system DOES NOT RUN FINE AT ALL! Viruses, spyware, trojans OH MY! Not to mention the crappy user interface in the the OS and crap programs that are out there for Windows. The Mac OS is indeed the better alternative as it is the only solution around that works good. Sorry but that was just dimwitted or ignorant on your part and I don’t know which.

  12. This will not force a huge shift to Macs, but it will help to maintain Mac adoption, which has been on the increase for several years.

    Mac adoption has accelerated for some time, even without a Boot Camp alternative. I managed to switch several people who in turn have persuaded others. The same scenario holds true now, as well, but the incentive to use a Mac has sweetened a bit.

    MDN word “growth,” as in “We’re gonna’ get some.” ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  13. MicroSoft has to be cr@pping their panties about now. The writing to any knowledgeable computer user is clearly one the wall. Those reporters out there that take a pro MS stance clearly are in denial. Too many sips of the kool-aid from the MS Lemon Cart.

  14. Mr. Ampar,

    You assume, incorrectly I might add, that Microsoft actrually “writes” software, when in fact we all know they have not written one piece of original code. Every product they sell, (except maybe Basic) is a devolved versio of a purchased company.

    Frontpage
    Word
    Excel
    Entourage
    Powerpoint
    DOS
    Windows…. ok, they just copied Mac and Dr DOS here…
    Project
    sheesh… even Virtual PC

    Already taking a poll today at work. 5 out of about 7 windows users I asked today are buying a new intel Power Mac when it comes out. 2 even told me in the hall without me asking.

  15. With Intel Macs running OSX and Windows XP, how do you think this will affect people moving to Vista. For the next 8+ months, people can buy Macs without fear of being unable to run their XP software. They will most likely dabble with OSX just to see what the “big deal” is.

    Soon, they will discover the joy that we have and will never go back. Or they withhold judgement until Vista comes out, which Intel Macs won’t run, and rediscover what we already know; Vista is nothing new.

    ” width=”19″ height=”19″ alt=”grin” style=”border:0;” />

  16. MDN and its followers are in denial…..the opening statements of the take is quite laughable. Is that the best you can do? Quibble about irrelevant semantics?

    History alone has shown the rosy picture painted by MDN theorists is a theory based on flaw and hope. Of course I’m not suprised, MDN thinks Macs create better poetry than Windows. LOL.

    OSX is a great alternative to Windows, but it’s nowhere near the pedestal placed on by MDN and its rabid followers. For example, out of Windows, Linux, and OSX……OSX is by FAR the worst for server applications because of the way OSX handles threading. For 64 bit applications, OSX is a 32 bit operating system accessing 64 bit memory space. Only Windows 64 and Linux with 64 bit binaries are true 64 bit operating systems.

    Would MDN ever let its readers in on these tidbits?

  17. Concerning the MDN take:

    I guess its possible that this is a “shootout” move. The only problem I see is that many Windows users may not tough it out through the curve of learning a new OS and just stay booted in Windows after the honeymoon period with Mac OS X.

    I say this because of my experience with my mother who is likely a good example of an average PC user – not super advanced, but she can do more than just basic tasks. I’ve almost got her convinced to go with a new Mac mini Core Duo, but I wouldn’t be surprised if she doesn’t jump right in to Mac OS X. Rather she’ll just play around with it and then stick with what is familiar. This is the same behaviour I think most average PC users will exhibit. I don’t like it or agree with it, but I honestly think this is the most likely scenario.

    Hope I’m wrong.

    I keep thinking of a couple of conflicting old sayings:

    You can’t teach an old dog new tricks.

    and

    Familiarity (with windows that is) breeds contempt.

  18. To Wha….

    Never had a problem with my personal XP in 3+ years. Runs great, just like my Macs.

    In the family are 4 other Xp computers. No problems. Sorry to disappoint you, sorry you don´t know how to operate a Windows computer.

    No window´s owner is going to buy a Mac to run windows on it. Unless Apple throws in a copy of XP or Vista with the purchase of a Mac….which I could see down the road happening.

  19. For a start they say it’s gonna be part of Leopard. If they were gonna dump OS X then why even bother with Leopard? They actually say it will be part of OS X, not in addition to, Windows will be like another app in relation to OS X just another thing you can run on your superior Mac machine.

  20. “Very few people are moving from Windows to Mac; when Vista comes out there will be less of move – unless Vista just totally sucks and has serious problems.”

    There’s a chance Vista WON’T suck and have serious problems? I mean aside from the security issues we should assume will be endemic to the feeble “beast”.

    Sammy: I don’t know if you thought of this, but some MDN readers actually get info outside of MDN. Seriously.

  21. Companies that NEED to run Mac OS and Windows will snap this up!

    Why buy from many companies when you can buy from one.

    DELL et all the other windows box makers are now crapping themselves.

    APPLE is the ONLY company inthe world that will supply dual boot computers. Apple will not licence it’s OS to DELL or any other manufacturer.

    So, to summaries – APPLE will have the market to itself.

    And the great thing about it is, is that DELL et al cannot do anything about it, they cannot force APPLE to licence it’s OS to other computer makers.

    I predict in 10yrs time every enterprise/corporation will be using Macs running OS X.

    Windows is dead from today onwards.

  22. Own Mac and PC: “No window´s owner is going to buy a Mac to run windows on it.”

    BWAAAAHH-HAH-HAH-HAH-HAH-HAAAAAHHHHHHHHHH!!!!!!!!!!!

    Are you SERIOUS?

    As my father used to say, “You gotta be SHITTIN’ me!!”

    So, not ONE . . . NOT ONE . . . user will buy a Mac and run Windows on it???? Not ONE purchaser will buy a Mac to run Windows . . . and then SEE what the fuss is all about with OS X????

    You truly are full of yourself if you believe what you wrote. It will INDEED happen, and it WILL HAPPEN IN SIGNIFICANT NUMBERS from Apple’s perspective.

    Man oh man I gotta save this thread for posterity . . . so I can laugh in the faces of smug dicks like you.

  23. I am flabbergasted that anyone would take seriously the idea of Apple ditching Mac OS X for Windows. So all the problems with Windows, the instability, the poor design, the horrible security, everything that is pushing more people to the Mac every day… None of that matters anymore?

    What a joke!! You’d have to be on crack to think that’s Apple’s future. I could come up with a dozen reasons why Apple going Windows would be a stupid idea, but why should I have to? It’s utterly freaking retarded to even consider the idea in the first place!

  24. Own Mac and PC:

    The only way that you would not have seen a single problem with any of these systems is if the only thing you installed on them was the default operating system without any of the garbage software that the manufacturers send along with their PC or if you as a routine re-install your system every nine or so months.

    In my experience, any PC that is left as it comes from the vendor (Dell, HP, etc) will experience an issue sooner rather than later.

    I have heavily used every version of Windows from NT to 2003 and except for 2003 all of them have serious flaws that may not show up one, two or even nine months into their use, but all of them ALL of them will within 18 months give you some sort of issue. Again, unless all you install is what comes with a default install of Windows (IE, WMP, etc.).

    Any heavy Windows user no matter how capable will encounter issues with their system either via the software or the hardware. I have used Dell, eMachines, Toshiba, Compaq and HP desktops, laptops and servers and all of them have given me issues (well, except for my Windows 2003 server, but that is because I re-installed the OS before I put that puppy to work) well within 18 months of purchase. The Toshiba laptop was pretty good as well until I upgraded it from Windows 98 SE to Windows ME…then, game over man…

    Broken keyboard keys, RAM is bad, LCD goes foobar, PCMCIA slots are no longer recognized, countless video driver issues (especially when upgrading to a new version of Windows), numerous question marks in the hardware section of the System control panel, domain to workgroup and workgroup to domain user login issues and lost data, Office decides to forget where the Clip Art is found, you tell the system to make IE inaccessible and yet it comes back again, same for Windows Media Player and Outlook Express and then you have to re-install and on and on and on.

    Now, you may be right that Windows users aren’t going to buy a Mac to run Windows on it, but you certainly paint a way too rosy picture about having five XP systems that have never given you ANY trouble. C’mon think hard, I bet there has been at least one little tiny issue with all of them. Maybe the dreaded one were IE or Outlook Express do not remember your password even though you click on the “Remember Password” checkbox? No?

    If not, then you are a very lucky person…you should play the lottery…actually, not having problems with your PC may mean you are already a winner.

  25. I think a lot of people are kind of missing the point on this. I don’t see this as something that is going to swing the majority of users either way. It’s the same tactic Apple used with the Mac mini.

    Critics were complaining about the cost of Apple’s computers. So, Apple comes out with a computer under $800, the mini. The masses aren’t swarming on it, but it shuts the critics up..

    Critics complain that it won’t run windows, So Apple now says you can dual boot. Critics can’t use this as an excuse anymore either.

    It’s not the common user who is going to be eating this up, it’s going to be the 10% of us you need this kind of computer. The Power users. The people who want the best of both worlds.

    As for everything else Apple is doing, think Pages, iWeb, iMovie, iTunes, etc…. They are all simple applications that get the job done (Nothing a power user is really that interested in) Then look at their Pro apps, Aperature, Final Cut, etc. Apple is hitting everyone from all sides and pretty soon the critics are going to run out of things to complain about and then they’ll be left to actually take a serious look at Apple and Mac OS X.

  26. Sammy:

    You are correct about server performance and the threading issues. Rumors have it that OSX 10.5 will fix the threading issues.

    As for the 32-bit OS running on 64-bit hardware part, In pre-Intel Appleland that is a non-issue. The Finder and underlying OS doesn’t need to be, nor will they really benefit from being, 64-bit — so long as the OS can address the 64-bit memory space. And that is the true beauty of the G5.

    Windows 64 and Linux with 64 bit binaries are true 64-bit operating systems because inferior Intel hardware requires that that they MUST be to avoid running in 32-bit emulation.

    AMD has a 64-bit system that currently blows Intel away, but compared to the G5, that’s not saying much.

    But we got the Roadmap!!! Performance per watt!! Oh boy!!! Now every Mac owner will be able to kill the zombies at full native speed. According to the roadmap, life will be good.

  27. Microsoft would like to take the opportunity to thank each and every one of you for your enthusiastic endorsement in growing Windows Operating Systems and application software to now include the Apple hardware space.

    Your continued support in growing the Windows installed base and vast ecosystem of Windows applications and software will provide customers with a unified experience regardless of underlying hardware, while removing the limited application choices experienced with non-Microsoft platforms.

    Microsoft Sales

  28. Steve is a genius and probably thought this out a long time ago. Who is going to be attracted to the Mac through Boot Camp?

    1) Windows drones who are still running Win98, Win2000 are sick of MS crapware, spyware, virus files, etc. but were too scared to leave Windows.
    2) Windows drones who were “surprised” by the latest delay in Longhorn/Vista and are sick of waiting.
    3) Open-minded computer users who have heard good things about Mac OS X, iLife, etc. but were scared to leave Windows.
    4) Power-users who want a machine that does just about everything and does it fast.
    5) Consumers with more disposable income who can afford much better machines for a little more money.

    Where does this leave Dell, HP, Gateway, etc? They will duke it out with each other at the low-end where Apple does not want to compete and where there is little money to be made; sure, Dell sold more stuff than ever last year, but its profit margins keep shrinking year after year. They will be relegated to selling re-branded electronics (televisions, speaker systems, etc.) where Sony, Pioneer, JVC, etc. already dominate. They will find it harder and harder to distinguish themselves from each other, and Apple will take advantage of this through its unique products and technological prowess.

    No, Apple isn’t going to take over the world tomorrow, but they are going to kill off a few PC makers by 2008.

  29. Here’s the deal. Forget who’s operating system is better. That argument is a lost cause (even though Tiger blows the doors of Microsoft’s ONLY available consumer OS, which is XP). But let’s forget about that and just make it simple. If Dell, HP, Compaq, Sony, etc. puts up their equivalent to a standard Mac, with the same features, the price is virtually close enough to be considered a wash. Not enough either way to argue. So, why not get a machine that runs both systems. If you are a PC owner, you already have your copy of XP to put on the Mac. It doesn’t cost a thing. And don’t say anything about illegal copies, because that’s exactly what will happen. The price of hardware is the same, and the software is basically free for both Operating Systems. So why wouldn’t you check out the Mac? What do you have to loose? It’s not like Macs are ugly, or built crappy. This is what “many” (not all, but many) PC users will narrow it down to. Cost and quality. Since cost, quality, Mac, and Dell are an equal investment, the difference will be the Mac running two Operating Systems. That’s when many WILL give it a try. They won’t have to “switch”, as Apple’s campaign formerly states. There is NO SWITCHING anymore. It’s just buying another manufacture’s machine, period. There is NOTHING a PC user has to give up. They just buy a machine that conveniently comes with 2 Operating Systems. When the smoke settles, and the PC user sees that no harm was done, that’s when word-of-mouth will become an avalanche. Give it 2-4 years and Macs will be outselling the number one PC maker today!

  30. Some people think this is a dumb move by Apple. The argument goes that now software developers will not develop for the Mac, since Windows versions will now run on the Mac.

    Well, the other shoe is about to drop. How much longer before the Yellow Box for Windows shows up? Then developers can simply drop their Windows code and develop only for the Mac! If Mac software development is easier than Windows, then why not? Then all of Mac applications can be ported to Windows with a simple recompile. (When that happens, the naysayers will say that there is no reason to buy a Mac any more, because you can run iLife on Windows––but that is a story for another day.) And how much longer before Darwine allows Windows apps to run on Macs?

    Increasingly, the boundary between operating systems will get blurred. With virtualization, you won’t even need to dual-boot.

    With a level playing field, Macs and Windows can compete directly.

    And the best operating system will win…!

  31. Hi “Own Mac and PC”…

    Own Mac and PC:
    “In the family are 4 other Xp computers. No problems. Sorry to disappoint you, sorry you don´t know how to operate a Windows computer.”

    Wha:
    So ya know, dickweed, I work on PC’s and know how to operate Windows along with all the BS maintenance to keep them going (which is a hellish, should-be-unneeded chore). Being ignorant or dim-witted might make you believe otherwise so I understand your flippant beige-ridden response. I have to deal with smart intelligent people who make stupid purchasing decisions because of tards like you that they mistakely listen to. They shouldn’t have to install virus and spyware apps when they could get a Mac and not worry about such nuisance. I’ve had to resurrect quite a few systems that were dead slow, plain dead and/or burdened by TONS of viruses and other such crap. Every time I have to deal with XP I get annoyed not because I don’t know how to use it. I get annoyed because XP is inferior to Mac OS X and it shows glaringly. The average consumer should STAY AWAY from Windows XP and should buy a Mac instead. Why not get a system that just works like Mac OS X. As long as people still cling onto deceptive lies like yours (your 4 XP systems with no problems MY ASS!) I will still be having to deal with the atrocious pain that is Windows (you buttmunch).

  32. Neither I nor the most ardent PC apologists expected this. My guess is they will never see what Apple will bring next…until it smacks them right between the eyes.

    “It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Archie Griffen.

    “Show me a guy who’s afraid to look bad, and I’ll show you a guy you can beat every time.” Lou Brock

    “When someone tells me the is only one way to do things, it always lights a fire under my butt. My instant reaction is, I’m gonna prove you wrong.” Picabo Street

    “The will to win is important, but the will to prepare is vital.” Joe Paterno

    “Power is not revealed by striking hard or often, but by striking true.” Honore de Balzac

    “You have to expect things of yourself before you can do them.” Michael Jordan

    “The principle is competing against yourself. It’s about self-improvement, about being better than you were the day before.” Steve Young

    “Ain’t no chance if you don’t take it.” Guy Clark

    “The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can’t do.” Dennis Waitley

    “Other people may not have had high expectations for me… but I had high expectations for myself.” Shannon Miller

    “He who stops being better stops being good.” Oliver Cromwell

  33. Y’know, the whole borg reference in that article got tiresome. Seriously though, we’ll really have to see if this was a good thing or a mistake. However, Apple releasing Bootcamp isn’t really giving Mac users any more capability than they had before. Ever since that contest ended, people already knew how to get Windows running on their Macs. Leave it to Apple to just slap a pretty interface on it and claim credit.

    You know what I really see this as? The complete end of Mac games. Let’s face it, why write for two platforms if you don’t have to. And we all know that nobody buys a Mac for games anyway. . .and even if they did, they’re fools, unless they really REALLY love Nanosaur.

    This is probably a real stretch, but it could also mean the end of Office support on the Mac. Or maybe other applications that were released for dual platforms. If all users, even the Mac people, are running Windows anyway, just code for one platform.

    In the end, I see part of the point PC Mag was trying to prove. Apple has done a good thing, but also maybe undone themselves at the same time. I guess we’ll see.

  34. I think you guys and Apple might be underestimating the general public’s laziness. I just hope that people actually do compare the two OS’s but chances are that many will stick with the devil they know (i.e. Windows crap).

    The only potential saving grace is that Apple isn’t selling Macs pre-installed with Windows and I hope and pray that it never happens! ” width=”19″ height=”19″ alt=”sick” style=”border:0;” />

  35. The scene: Somewhere in the near distant future.

    Capt K: That noise, that light, that vibration. It’s, it’s…the space-time continuum ripping to shreds. The universe is changing, rearranging before our very eyes.

    Spock: Interesting.

    Bones: Damn it, Spock, quit the melodrama. Now, where are we going and what will we do when we get there, Jim?

    Scotty: Cap’n, we are exceeding warp 69! I’m pressing the Command key now!

    Sulu: Do these pants make my butt look fat?

    Uhura: Captain, there’s a distress call from Redmond!

    [My apologies to all Star Trek fans. Couldn’t help it.]

  36. Best case scenario: Apple develops Boot Camp into virtualization software, allowing OS X and Windows apps to run simultaneously; then the Windows apps gradually wither and die as users realize how much better the corresponding OS X apps are. Meanwhile, everyone with an ounce of aesthetic sensibility buys a Mac the next time they need a new computer. Ah, life is good!

  37. I agree with MANGO. It is the best way to make the average PC user comfortable. It will give any company (large or small) to consider one, it will give schools the best of both worlds(how will Dell compete?) in that they will be able to teach students in both Mac and PC, and the average user will want to use iMovie, iPhoto, and Apples software to see how much easier it will be. The use of Safari will increase and erode IE and stump Vista progression as it may not play fair with the new dual platform machines. Plus you get OpenGL pushed out to many more people break the propritery bond that Windows has with H264 support for greater leverage.

    I believe MANGO has a good point and believe this is a far better solution than was on the market before.

    Plus, imagine the salesman when people ask “Will this Dell run OS X? My friends mac does Windows too. Do you carry a Mac.”

    THAT WILL BE FUNNY!!!!!

  38. Correction: my statement made it sound like windows has H264, wrong-it was meant to say it will break windows proprierty format and favor H264 since macs will support it. And the more macs the greater the leverage in software and media support.

    still say its a good deal………

  39. Own Mac and PC –

    “No window´s owner is going to buy a Mac to run windows on it.”

    As an active poster on the Digital Photography Review forums, I encounter an awful lot of Windows-using photographers who are eager to try Apple’s Aperture or Adobe’s Lightroom (currently only on OS X), but don’t want to give up one or two Windows-only apps. They are prime candidates for iMac + Boot Camp.

    That’s short-term. In the long-term, I don’t think anyone, including Steve Jobs, knows how this is going to shake out. OS X market share will probably rise. But Windows developers will have less incentive to develop for OS X. OTOH, they’re already not developing for OS X in droves. And, the availability of an Xcode than can recompile Universal Binaries to run on Windows might attract more Windows developers, especially new and small developers, to develop for both OSes simultaneously. Apple is knocking down the walls between the platforms. Will this benefit OS X or Windows more? Is this question irrelevant? I sure as heck don’t know.

    One thing’s for sure, though. Apple will sell more of OS X. It will sell more hardware, precisely because some of the best apps run only on one or the other OS and Macs are the only machines that can run them both. It will sell more of it’s Mac-only apps thanks to growing market share. And, if dual-platform Macs take off, it can then afford to make its top apps cross-platform and sell even more of them without undercutting the advantage of Mac hardware. In short, Apple’s in a good position to grow no matter how things shake out.

  40. All the people who sold AAPL at $65 are going to be kicking themselves hard when it hits $100 later this year. I bought when it dropped from $85 to $77, and although my perfect 20-20 hindsight makes me regret jumping the gun, I have no doubt I’ll be realizing a handsome profit by year’s end.

    Puttin’ my (modest) money where my (immodest)mouth is.

  41. Right you are, R.

    Right you are, clyde.

    Just one more thing!

    In no time at all many notebooks will be using flash memory instead of a hard disk.
    The desktops will follow as memory prices drop.

    You’ll be able to boot in seconds.

    AND …. you’ll be able to switch from OS to OS to OS (Linux will also be on board) in seconds.

    BUT …. only on a Mac!

    GO APPLE !!!

  42. The reality of the situation is quite clear. These software companies look first and foremost at the HARDWARE sales numbers. When Mac sales go up – and they will, after this announcement – even more developers will come to OSX. I doubt very seriously that a large number of developers will stop developing for OSX just because a Mac can boot Windows. I’m interested to see how this announcement will play out in the enterprise market.

    ” May you live in interesting times…”

  43. What a pity. That old moron Mac & PC Guy is back out of his closet with his WInXP machines that have never gone wrong, never got viruses, never need maintenence…etc GIVE US A BREAK WITH THE FAIRYTALES, PLEASE.

    Same sort of comment is directed to Queezie and Sammy. Both MS PR department trolls trying really hard to limit the damage.

    Little chance of them being successful..the rabbit is well and truly out of the hat.

    A few tens of millions of people have already got the message and if everyone has being saying how busy the Apple stores are.. then they won’t believe that they are going to get a whole lot busier.

  44. MacDailyNews Take is right on the money. That’s exactly why Apple is doing it. With Windows Vista being forever delayed and feature-reduced, how could Apple not be confident. Apple’s timing for releasing Intel Macs and now Boot Camp is perfect. Jobs and Co. is executing 2006 like a script; I can’t wait to see how the rest of it unfolds.

    Lance Ulanoff thinks Apple acts like Microsoft and Sony, uncoordinated and scattered. And like the old Apple of the 80s and 90s. In fact, today’s Apple is focused like a laser.

  45. This announcement means that the company I work for will buy intel iMacs. We use both PCs and Macs, but now it will be all apple hardware, with some of them booting into windows from time to time. Descision made today. The company is getting 40 new iMacs.

    I and my company thinks this is wonderful. If it were not for Boot Camp, we would mostly have bought PCs. Announcement came just in time!

  46. Here’s the kicker…

    So people are now installing Windows on Apple hardware now, eh?

    Along comes a trojan or a malware of some kind that is expressly written to erase the partition containing OS-X. Bingo! Back to square A.

    It goes without saying that the Windows ‘section’ of these new duel-boot wonders will be to spyware and viruses what flypaper is to flies.

    How can Steve prevent this from happening?

    What if… Microsoft already owns Apple, and the word is not out on the street yet? Is this dual-boot thing the Apple-soft way of breaking it to us gently?

  47. andy-a:

    Could you be more stupid and live?

    It is impossible for Microsoft to have bought out Apple without having endured months of public anti-trust hearings. Besides, in the most unlikely event this ever were to happen, there would have been hordes of gloating Windows users sucking up bandwidth triumphing the event within 15 minutes of the ink drying.

  48. Macady: “What a pity. That old moron Mac & PC Guy is back out of his closet with his WInXP machines that have never gone wrong, never got viruses, never need maintenence…etc GIVE US A BREAK WITH THE FAIRYTALES, PLEASE.”

    Hey, Macaday, I own Macs and PCs. I do not have problems with either. I had some adware on my PCs before we switched to the Firefox browser. Have not had any since. The culprit – Internet Explorer – worst browser on the market.
    Never had a virus (Yes, I have anti-virus software) on any of the PCs.
    Don´t believe it? Well, good for you. Live in your “I hate Windows world” that makes you feel big.
    And please don´t put windows on your Apple. Interesting – Apple is now making it possible for people to use Windows.
    To take a quote from today´s New York Times:
    “And Microsoft took the opportunity to salute the move, and itself. “Windows is a great operating system,” a Microsoft statement said. “We’re pleased that Apple customers are excited about running it, and that Apple is responding to meet the demand.”

    Oh yeah, Macaday, Photoshop and my other pro software run faster on my Windows XP machines.
    Love my Macs, but facts are facts.

  49. andy-a:

    One more thing, dumbass. Apple share soared after news was released about Boot Camp. This is not typically the market sign of a company gasping its last breath. You may now remove your head from your rectum.

  50. Own Mac and PC:

    If your Windows machines are so much better than Macs, why do you handicap your brilliant efforts with Apple products? Seems counter intuitive.

    I suppose that the death of Longhorn and delay in Vista is because Microsoft wants to spare the world from experiencing anything less than the perfection you have found in XP. Then again, past history has no relevance regarding future developments, right?

    Yes, I agree, Internet Explorer was and is the absolute worst browser ever. Another example of intelligent design from Microsoft, eh?

    I haven’t spent a dime on software to keep my Mac free of malware. Guess what? I haven’t experienced malware, too! I guess that make me more parsimonious that you or, maybe, just smarter than you in selecting an inherently better operating system.

    If I were to install Windows on my Mac I can assure you that it would only be for stand alone applications isolated from the net. However, I have yet needed anything a Windows machine runs that my Mac cannot do just as well. I’ll keep you informed, OK?

    What advice would you give current Windows users considering buying a Mac? Oh, yeah, will you be on the list of users installing Boot Camp, too, or will you remain steadfast in keeping your computing pristinely Microsoft?

  51. This will be the ultimate Mac vs Windows. Right there in front of you.

    I am hoping the security flaws in Windows only affects Windows. When the system seizes what do you do? Reinstall? or pop in to OS X and settle in. Anyone who is curious will give in and maybe by the third or fourth Windows re-install they give up and make Mac OS their primary environment.

    All the while someone is using Windows on a Mac, they’ll be tempted by the Apple logo on their machine. Reminded when Windows is so frustrating and peripherals stop working, there is a choice and it is only a re-boot away!

    Anyone who is afraid of a Mac booting Windows is not confident of their OS. This is Apple calling M$ over to their front porch! For the first time M$ will have to be placed in a situation they do not have a strangle hold on. They will be on someone else’s turf, Apple’s. My money is on Apple.

    Anyone afraid developers may stop writing for Mac? There is more coming. Apple is not stupid, not at this level. How about an Adobe buy out? Besides I believe developers write for a platform not a machine.

  52. andy-a:

    Also – If your harddrive is partioned (which it has to be to run both OSs on the mac) – THERE IS NO WAY A VIRUS CAN EFFECT THE OTHER PARTITION.

    Use your brain.

    Also – APPLE will monitor this VERY carefully.

    If they see their market share is getting smaller (people using OS X that is) then they will just pull boot camp – period.

    They will do a software update that will disable/erase boot camp or they just wont bother updating the software at all.

    In which case – use have to use OSX.

  53. To make this work, simply make Leopard and future OS upgrades absolutely kick the smithereens out of whatever bios Windows releases may offer, whether it be XP or Vista.
    This is a true level playing field now for an accurate comparison of feature for feature. Intuitivity will finally have its day and OS X will win. Steve knows this and will push the daylights out of his team to make the OS better.
    Meanwhile…Dell, HP, ect….start weeping. People can only be stupid for awhile. Even Windows freaks are smart enough to choose a machine that will run both on the race track and the average highway. This is like a super dirt bike with lights and turn signals. And yes again, eye candy is now even more important, like it or not.

  54. This move wasn’t for the “average consumer”. The move was for the average consumer who says “Well, I’d buy a Mac if it would run my Windows software.” When people are given choices and are educated/experienced about the choices, they tend to go with the better choice. Just look at iPod. This move is as much of a Trojan Horse as iPod is.

  55. To dbcoyle: “Already taking a poll today at work. 5 out of about 7 windows users I asked today are buying a new intel Power Mac when it comes out. 2 even told me in the hall without me asking.”

    That’s very cool. I’ve had several coworkers ask me about the MacBook Pro and directions to the nearest Apple Store. I have this not so strange feeling that Apple Stores will be rocking this weekend.

    Point taken about MS writing software. Just my silly attempt at humor.

    Oh, and it’s just Ampar. Not mister. I lost my genitals in the divorce.

  56. “jury-rigging”?

    Ulanoff, go back to journalist school. the term is “jerry-rigging” and is actually a racist term (originally “ni**er-rigging”).

    not only is your ignorance in Mac affairs obvious, but your writing skills are atrocious. quit writing about stuff you have no clue about.

  57. maczealot: “If your Windows machines are so much better than Macs, why do you handicap your brilliant efforts with Apple products? Seems counter intuitive.”
    Originally I was Mac only – hated Windows, then my kids wanted a Windows PC for games so I got one, then another. Then I started playing around with the Windows PC – hmmmm, clumsy at first working with it, but it was not as bad as everyone at the Mac forums claim. So I got one for my work – Photoshop, Illustrator, Flash, Maya. Installed the software on PC (Photoshop, Illustrator, Flash) – works great. Faster than my Mac. Never crashes.
    Got an OSX operating Mac, like it, too.
    The Mac has a definitely nicer interface and a nicer looking machine. But the price of Windows PC´s is lots cheaper (no, I don´t own a Dell) and I can make my own if I want – my 16-year old son has built two now – lots of fun.
    But I don´t dwell on the desktop much, always have a program that I am working on. Saving a file in Photoshop on a PC is the same as on a Mac. I am more interested in the software I use for my business not how the desktop looks on the computer.
    I am interested to see how Vista is.
    I got into owning both systems because I was curious – now that I have them both I am glad I have them.
    ——————–
    maczealot: “What advice would you give current Windows users considering buying a Mac? Oh, yeah, will you be on the list of users installing Boot Camp, too, or will you remain steadfast in keeping your computing pristinely Microsoft?”

    Depends on what they are going to use the computer for and their budget. Like I said I have no problems with either my Mac or Windows computers. For the person that wants to play games, surf the internet and does not have the money to afford a Mac – I would recommend a PC.

    Buying an Intel Mac to run Windows means one has to spend another $200+ for the Windows operating system (and with Vista coming out in the next 9-18 months one would have to put out more money on the next Windows system). If one has the cash to do it, go for it.
    I can see in the future that I may migrate to the Mac only with the dual boot of Mac and Windows. But I want to wait and see what happens with Vista. And I want to wait to see what happens with Mac and Intel. I am not in the market for a Mactel laptop (which is all Apple is offering; macmini -no thanks) – I need lots of power and a desktop computer. So it is just wait and see what develops.
    I can´t see a Windows owner buying a Mac just to run Windows software. I see this as more of an opportunity for Mac owners to run Windows software that is not available to Macs.

    My point is that I once was a Mac-only advocate (for nearly 7 years there was not a Windows computer in our house), I tested Windows XP and was surprised it was not as bad as all the “Maczealot-types” were whining about.
    I like both computers – Mac and PC. (And the PC is faster and snappier than the Mac.) I look forward to seeing the Windows on a Mac in real life.

  58. Yeah, I think there is no grand plan on Apple’s part, there just sticking their finger in the hole of the damn dam they’ve created moving to Intel.

    I disagree with Ulanoff that Apple is facilitating dual boot because of demand, they’re doing it so they can make the geekey idiots who wouldn’t leave this whole: I’ve-just-gotta-make-Windoze-run-on-my-Intel-based-Mac-crap, ALONE! Damnit!

    Best case scenario for Apple now is that they’ve made a non-issue out of this whole pile of gotta-run-Windpoop-on-my-Mac crap. I hate to say it, but as I read MDN’s take on this, and all the optimists posting in response, it really sounds like your kidding yourselves just a bit. Non-the-less, I’m glad there’s still Mac users who can find something to be optimistic about, I need to hear it, and I want to believe it.

    I REALLY WISH MS WOULD JUST GO AWAY

    P.S. Apologies for all of the hyphenated adjectives.

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