“Today Apple sanctioned a dual-boot Mac/Windows OS Mac, and gives end users the tools to create such a set up. Is this the beginning of the end of Apple? Perhaps, but as all this unfolds, I feel a little bit like Apple’s being consumed, via its own choice, by the Borg,” Lance Ulanoff writes for PC Magazine. “With today’s Bootcamp [sic] announcement, we have Apple giving in to an obvious demand. But company reps also made it dead-clear that while they’ve built this utility and made it super-simple to use, Apple has no interest in selling or supporting Windows. Right. They do not want Mac Mini [sic] users calling them up saying, ‘Windows isn’t running very smoothly on my Mac Mini [sic].’ That’s understandable. Why should Apple’s support techs get tied up in a Windows mess?”
“So Apple is simply acting as an enabler, stopping end users from jury-rigging a dual-boot system. But they’re not selling Windows. Until, well, they are. As the Borg were fond of saying, resistance is futile and, in truth, I think Apple has little interest in resisting. Two years from now, end users will probably have the option of buying OSX [sic] Macs or Windows Macs. This second official step in supporting the Windows OS (make no mistake, adopting the Intel CPU was the first) is a seeding phase,” Ulanoff writes. “Bootcamp [sic] marks the beginning of the end for Apple as the renegade for the design set and the beginning of Apple as a dominant player in the global desktop PC game. It will become absorbed. Remember, you heard it here first.”
Full article here.
MacDailyNews Take: First of all, it’s “Boot Camp” (for now), not “Bootcamp.” And it’s “Mac mini,” not “Mac Mini.” And it’s “Mac OS X,” not “OSX.” With those messes cleaned up, let’s look at the rest of Ulanoff’s mess. Apple has not poured hundreds of millions of dollars into Mac OS X in order to dump it in favor of an inferior copy of its own Mac operating system. Ulanoff is nuts if he thinks Steve Jobs wants his life’s work to end running Bill Gates’ Windows. Ulanoff seems to have no sense of the history between Apple and Microsoft, Jobs and Gates. Ulanoff’s ideas go against everything we know about Jobs. Apple has a 30+ year record of resisting.
We believe that Steve Jobs intends to take back the personal computing world from the mediocre (and worse) mess that Microsoft has created. PCs are not meant to be frustrating time-wasters. PCs are meant to allow the user to create things: paintings, spreadsheets, email messages, movies, calculations, poetry, and more. The Mac does it all better than Windows. It’s really no contest, as most of you reading this already know. And now the world can drag their Windows “insecurity blanket” along with them while they explore the better personal computing world that we Mac users already enjoy. If allowing Windows onto the Mac (temporarily, until people wake up) is what it’s going to take, then so be it. It’s time to put up or shut up. It’s Mac vs. Windows. Give them both a try. Go on, we dare you. We’re exceedingly confident – based on experience – that the vast majority who do try both Mac and Windows will pick the superior operating system and software platform. We bet that Apple is exceedingly confident, too.
You want to know what’s really going to happen? Windows-only users will finally find out the truth. Mac OS X won’t be an unknown or secret to them. They’ll experience the difference for themselves. Windows will be booted up less and less and Mac OS X will become for them what it already is for us: home. And then they’ll tell their friends and family members and coworkers and random people on the street. Remember, you heard it here first. How you like them Apples, Lance?
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Hi “Own Mac and PC”…
Own Mac and PC:
“In the family are 4 other Xp computers. No problems. Sorry to disappoint you, sorry you don´t know how to operate a Windows computer.”
Wha:
So ya know, dickweed, I work on PC’s and know how to operate Windows along with all the BS maintenance to keep them going (which is a hellish, should-be-unneeded chore). Being ignorant or dim-witted might make you believe otherwise so I understand your flippant beige-ridden response. I have to deal with smart intelligent people who make stupid purchasing decisions because of tards like you that they mistakely listen to. They shouldn’t have to install virus and spyware apps when they could get a Mac and not worry about such nuisance. I’ve had to resurrect quite a few systems that were dead slow, plain dead and/or burdened by TONS of viruses and other such crap. Every time I have to deal with XP I get annoyed not because I don’t know how to use it. I get annoyed because XP is inferior to Mac OS X and it shows glaringly. The average consumer should STAY AWAY from Windows XP and should buy a Mac instead. Why not get a system that just works like Mac OS X. As long as people still cling onto deceptive lies like yours (your 4 XP systems with no problems MY ASS!) I will still be having to deal with the atrocious pain that is Windows (you buttmunch).
Neither I nor the most ardent PC apologists expected this. My guess is they will never see what Apple will bring next…until it smacks them right between the eyes.
“It’s not the size of the dog in the fight, it’s the size of the fight in the dog.” Archie Griffen.
“Show me a guy who’s afraid to look bad, and I’ll show you a guy you can beat every time.” Lou Brock
“When someone tells me the is only one way to do things, it always lights a fire under my butt. My instant reaction is, I’m gonna prove you wrong.” Picabo Street
“The will to win is important, but the will to prepare is vital.” Joe Paterno
“Power is not revealed by striking hard or often, but by striking true.” Honore de Balzac
“You have to expect things of yourself before you can do them.” Michael Jordan
“The principle is competing against yourself. It’s about self-improvement, about being better than you were the day before.” Steve Young
“Ain’t no chance if you don’t take it.” Guy Clark
“The winners in life think constantly in terms of I can, I will, and I am. Losers, on the other hand, concentrate their waking thoughts on what they should have or would have done, or what they can’t do.” Dennis Waitley
“Other people may not have had high expectations for me… but I had high expectations for myself.” Shannon Miller
“He who stops being better stops being good.” Oliver Cromwell
Will it run Win 2000? I need it at work. If it will my boss said he will buy me an iMac!
If Apple does not allow dual booting, Windows, Mac and maybe even Linux in Leopard but has some way of running Windows software without the Windows OS then we’re OK. If not then the Mac will just fade away.
Y’know, the whole borg reference in that article got tiresome. Seriously though, we’ll really have to see if this was a good thing or a mistake. However, Apple releasing Bootcamp isn’t really giving Mac users any more capability than they had before. Ever since that contest ended, people already knew how to get Windows running on their Macs. Leave it to Apple to just slap a pretty interface on it and claim credit.
You know what I really see this as? The complete end of Mac games. Let’s face it, why write for two platforms if you don’t have to. And we all know that nobody buys a Mac for games anyway. . .and even if they did, they’re fools, unless they really REALLY love Nanosaur.
This is probably a real stretch, but it could also mean the end of Office support on the Mac. Or maybe other applications that were released for dual platforms. If all users, even the Mac people, are running Windows anyway, just code for one platform.
In the end, I see part of the point PC Mag was trying to prove. Apple has done a good thing, but also maybe undone themselves at the same time. I guess we’ll see.
Goodness, PC mag describes us as being the BORG!
For you BORG guys, who taught you to read?
I think you guys and Apple might be underestimating the general public’s laziness. I just hope that people actually do compare the two OS’s but chances are that many will stick with the devil they know (i.e. Windows crap).
The only potential saving grace is that Apple isn’t selling Macs pre-installed with Windows and I hope and pray that it never happens!
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The scene: Somewhere in the near distant future.
Capt K: That noise, that light, that vibration. It’s, it’s…the space-time continuum ripping to shreds. The universe is changing, rearranging before our very eyes.
Spock: Interesting.
Bones: Damn it, Spock, quit the melodrama. Now, where are we going and what will we do when we get there, Jim?
Scotty: Cap’n, we are exceeding warp 69! I’m pressing the Command key now!
Sulu: Do these pants make my butt look fat?
Uhura: Captain, there’s a distress call from Redmond!
[My apologies to all Star Trek fans. Couldn’t help it.]
Best case scenario: Apple develops Boot Camp into virtualization software, allowing OS X and Windows apps to run simultaneously; then the Windows apps gradually wither and die as users realize how much better the corresponding OS X apps are. Meanwhile, everyone with an ounce of aesthetic sensibility buys a Mac the next time they need a new computer. Ah, life is good!
I agree with MANGO. It is the best way to make the average PC user comfortable. It will give any company (large or small) to consider one, it will give schools the best of both worlds(how will Dell compete?) in that they will be able to teach students in both Mac and PC, and the average user will want to use iMovie, iPhoto, and Apples software to see how much easier it will be. The use of Safari will increase and erode IE and stump Vista progression as it may not play fair with the new dual platform machines. Plus you get OpenGL pushed out to many more people break the propritery bond that Windows has with H264 support for greater leverage.
I believe MANGO has a good point and believe this is a far better solution than was on the market before.
Plus, imagine the salesman when people ask “Will this Dell run OS X? My friends mac does Windows too. Do you carry a Mac.”
THAT WILL BE FUNNY!!!!!
Correction: my statement made it sound like windows has H264, wrong-it was meant to say it will break windows proprierty format and favor H264 since macs will support it. And the more macs the greater the leverage in software and media support.
still say its a good deal………
Own Mac and PC –
“No window´s owner is going to buy a Mac to run windows on it.”
As an active poster on the Digital Photography Review forums, I encounter an awful lot of Windows-using photographers who are eager to try Apple’s Aperture or Adobe’s Lightroom (currently only on OS X), but don’t want to give up one or two Windows-only apps. They are prime candidates for iMac + Boot Camp.
That’s short-term. In the long-term, I don’t think anyone, including Steve Jobs, knows how this is going to shake out. OS X market share will probably rise. But Windows developers will have less incentive to develop for OS X. OTOH, they’re already not developing for OS X in droves. And, the availability of an Xcode than can recompile Universal Binaries to run on Windows might attract more Windows developers, especially new and small developers, to develop for both OSes simultaneously. Apple is knocking down the walls between the platforms. Will this benefit OS X or Windows more? Is this question irrelevant? I sure as heck don’t know.
One thing’s for sure, though. Apple will sell more of OS X. It will sell more hardware, precisely because some of the best apps run only on one or the other OS and Macs are the only machines that can run them both. It will sell more of it’s Mac-only apps thanks to growing market share. And, if dual-platform Macs take off, it can then afford to make its top apps cross-platform and sell even more of them without undercutting the advantage of Mac hardware. In short, Apple’s in a good position to grow no matter how things shake out.
All the people who sold AAPL at $65 are going to be kicking themselves hard when it hits $100 later this year. I bought when it dropped from $85 to $77, and although my perfect 20-20 hindsight makes me regret jumping the gun, I have no doubt I’ll be realizing a handsome profit by year’s end.
Puttin’ my (modest) money where my (immodest)mouth is.
Right you are, R.
Right you are, clyde.
Just one more thing!
In no time at all many notebooks will be using flash memory instead of a hard disk.
The desktops will follow as memory prices drop.
You’ll be able to boot in seconds.
AND …. you’ll be able to switch from OS to OS to OS (Linux will also be on board) in seconds.
BUT …. only on a Mac!
GO APPLE !!!
The reality of the situation is quite clear. These software companies look first and foremost at the HARDWARE sales numbers. When Mac sales go up – and they will, after this announcement – even more developers will come to OSX. I doubt very seriously that a large number of developers will stop developing for OSX just because a Mac can boot Windows. I’m interested to see how this announcement will play out in the enterprise market.
” May you live in interesting times…”
Es lebe der ‘Apfel’!
Vive la ‘pomme’!
Long live Apple!
What a pity. That old moron Mac & PC Guy is back out of his closet with his WInXP machines that have never gone wrong, never got viruses, never need maintenence…etc GIVE US A BREAK WITH THE FAIRYTALES, PLEASE.
Same sort of comment is directed to Queezie and Sammy. Both MS PR department trolls trying really hard to limit the damage.
Little chance of them being successful..the rabbit is well and truly out of the hat.
A few tens of millions of people have already got the message and if everyone has being saying how busy the Apple stores are.. then they won’t believe that they are going to get a whole lot busier.
MacDailyNews Take is right on the money. That’s exactly why Apple is doing it. With Windows Vista being forever delayed and feature-reduced, how could Apple not be confident. Apple’s timing for releasing Intel Macs and now Boot Camp is perfect. Jobs and Co. is executing 2006 like a script; I can’t wait to see how the rest of it unfolds.
Lance Ulanoff thinks Apple acts like Microsoft and Sony, uncoordinated and scattered. And like the old Apple of the 80s and 90s. In fact, today’s Apple is focused like a laser.
This announcement means that the company I work for will buy intel iMacs. We use both PCs and Macs, but now it will be all apple hardware, with some of them booting into windows from time to time. Descision made today. The company is getting 40 new iMacs.
I and my company thinks this is wonderful. If it were not for Boot Camp, we would mostly have bought PCs. Announcement came just in time!
Here’s the kicker…
So people are now installing Windows on Apple hardware now, eh?
Along comes a trojan or a malware of some kind that is expressly written to erase the partition containing OS-X. Bingo! Back to square A.
It goes without saying that the Windows ‘section’ of these new duel-boot wonders will be to spyware and viruses what flypaper is to flies.
How can Steve prevent this from happening?
What if… Microsoft already owns Apple, and the word is not out on the street yet? Is this dual-boot thing the Apple-soft way of breaking it to us gently?
andy-a:
Could you be more stupid and live?
It is impossible for Microsoft to have bought out Apple without having endured months of public anti-trust hearings. Besides, in the most unlikely event this ever were to happen, there would have been hordes of gloating Windows users sucking up bandwidth triumphing the event within 15 minutes of the ink drying.
Macady: “What a pity. That old moron Mac & PC Guy is back out of his closet with his WInXP machines that have never gone wrong, never got viruses, never need maintenence…etc GIVE US A BREAK WITH THE FAIRYTALES, PLEASE.”
Hey, Macaday, I own Macs and PCs. I do not have problems with either. I had some adware on my PCs before we switched to the Firefox browser. Have not had any since. The culprit – Internet Explorer – worst browser on the market.
Never had a virus (Yes, I have anti-virus software) on any of the PCs.
Don´t believe it? Well, good for you. Live in your “I hate Windows world” that makes you feel big.
And please don´t put windows on your Apple. Interesting – Apple is now making it possible for people to use Windows.
To take a quote from today´s New York Times:
“And Microsoft took the opportunity to salute the move, and itself. “Windows is a great operating system,” a Microsoft statement said. “We’re pleased that Apple customers are excited about running it, and that Apple is responding to meet the demand.”
Oh yeah, Macaday, Photoshop and my other pro software run faster on my Windows XP machines.
Love my Macs, but facts are facts.
andy-a:
One more thing, dumbass. Apple share soared after news was released about Boot Camp. This is not typically the market sign of a company gasping its last breath. You may now remove your head from your rectum.
Own Mac and PC:
If your Windows machines are so much better than Macs, why do you handicap your brilliant efforts with Apple products? Seems counter intuitive.
I suppose that the death of Longhorn and delay in Vista is because Microsoft wants to spare the world from experiencing anything less than the perfection you have found in XP. Then again, past history has no relevance regarding future developments, right?
Yes, I agree, Internet Explorer was and is the absolute worst browser ever. Another example of intelligent design from Microsoft, eh?
I haven’t spent a dime on software to keep my Mac free of malware. Guess what? I haven’t experienced malware, too! I guess that make me more parsimonious that you or, maybe, just smarter than you in selecting an inherently better operating system.
If I were to install Windows on my Mac I can assure you that it would only be for stand alone applications isolated from the net. However, I have yet needed anything a Windows machine runs that my Mac cannot do just as well. I’ll keep you informed, OK?
What advice would you give current Windows users considering buying a Mac? Oh, yeah, will you be on the list of users installing Boot Camp, too, or will you remain steadfast in keeping your computing pristinely Microsoft?