Yesterday, before Apple’s announcement and release of Boot Camp, John Kheit was “trying to make some sense of Apple’s joining BAPCo, a Windows benchmarking group” in an article for The Mac Observer that has quickly been proved quite prescient.
“I’m not of the mind, like some, that believe Apple joined BAPCo just so it could benchmark the Windows support that is rumored to be built into OS X 10.5 through some sort of virtualization. Nor am I on the same page with my favorite pundit bad ass, cranky geek John C. Dvorak, in his thought exercise that Apple could abandon OS X and sell Windows. But I do think there is another option, namely, that there is some likelihood that Apple will start selling Windows boxes in addition to Macs. Perhaps not much of a likelihood (say a 5-10% chance). The idea is that, in addition to selling Macs that run OS X, Apple would sell Macs with Windows pre-loaded and a bunch of nice drivers to make it all work well,” Kheit wrote.
MacDailyNews Note: Well, that didn’t happen quite as Kheit outlined, but Boot Camp effectively allows users with an Intel-based Mac and a Windows XP disk to arrive at the same place.
Kheit wrote, “Such a move would let Apple fit into the purchasing calculus of a lot more IT departments. Further, Apple might reason that this will not cut into their sales of Macs or adoption of OS X. In fact, it would increase adoption rates… So the questions are, how bad does Apple want to get back what is rightfully theirs, i.e., the desktop? And how “out there” is it willing to go to get it back? How much is it worth to Apple to get a back door right onto the desktops of corporate America (and world-wide for that matter)? I’d say the potential rewards might make such a move worth a shot. With many requisitioning Macs running Windows, you know a fair number of users would take the opportunity to start using Mac OS X right in the heart of the corporate world. At first they would dual boot in secret, and with time, many of them would start using Mac OS X regularly… The brilliance of this risky move would be that Apple actually buddies up to Microsoft. After all, Apple would be selling a fair number of Windows licenses for Microsoft. Getting up nice and close to its ‘partner’ waiting for its chance to sink the dagger deep. And all the sudden, when there are enough Macs out there, with enough ‘soldiers’ laying in wait, there may come a time when Apple flips out the hatch and starts licensing OS X to others.”
Full article, an interesting read given what we know today, here.
MacDailyNews Take: Kudos to Kheit for exploring these ideas a day before Apple revealed Boot Camp.
• Apple’s brand new iPod Hi-Fi speaker system. Home stereo. Reinvented. Available now for $349 with free shipping.
• Apple’s new Mac mini. Intel Core, up to 4 times faster. Starting at just $599. Free shipping.
• MacBook Pro. The first Mac notebook built upon Intel Core Duo with iLife ’06, Front Row and built-in iSight. Starting at $1999. Free shipping.
• iMac. Twice as amazing — Intel Core Duo, iLife ’06, Front Row media experience, Apple Remote, built-in iSight. Starting at $1299. Free shipping.
• iPod Radio Remote. Listen to FM radio on your iPod and control everything with a convenient wired remote. Just $49.
• iPod. 15,000 songs. 25,000 photos. 150 hours of video. The new iPod. 30GB and 60GB models start at just $299. Free shipping.
• Connect iPod to your television set with the iPod AV Cable. Just $19.
Boot Camp: Apple’s Trojan horse into the enterprise market? – April 05, 2006
How to run Microsoft Windows XP on an Intel-based Macintosh with Boot Camp – April 05, 2006
Apple’s ‘Boot Camp’ a watershed, could dramatically expand Mac market share – April 05, 2006
Apple’s ‘Boot Camp’ is bad news for Windows-only PC box assemblers – April 05, 2006
Dude, you got a Dell? What are you, stupid? Only Apple Macs run both Mac OS X and Windows! – April 05, 2006
Reuters: Apple’s new ‘Boot Camp’ could draw millions of new Mac buyers – April 05, 2006
Apple shares surge over 6-percent in early trading on ‘Boot Camp’ news – April 05, 2006
Apple introduces Boot Camp: public beta software enables Intel-based Macs to run Windows XP – April 05, 2006