“In a recent interview with Axios on HBO, Apple CEO Tim Cook was made to answer a very uncomfortable question,” Jason Cross writes for Macworld. “He was asked how he squares taking billions of dollars from Google to make it the default search engine for Safari (both on Mac and iOS) with his company’s stance on privacy.”

Cross writes, “Tim’s answer was honest, if not satisfactory. ‘I think their search engine is the best. Look at what we’ve done with the controls we’ve built in. We have private web browsing. We have an intelligent tracker prevention. What we’ve tried to do is come up with ways to help our users through their course of the day. It’s not a perfect thing. I’d be the very first person to say that. But it goes a long way to helping.'”

“For Apple to ensure that searching the web—maybe the most important and common part of the computing experience—meets its own privacy values, it would need to build its own search engine,” Cross writes. “There’s another solution… Apple should buy DuckDuckGo, invest heavily in scaling up capacity and improving its web crawling proficiency, and rebrand it as Apple Search.”

Read more in the full article here.

MacDailyNews Take: Yup.

If you really want to wage thermonuclear war, wage thermonuclear war.MacDailyNews, “It’s time for Apple to buy DuckDuckGo,” May 30, 2014

Plus, it has a stupid name that just begs to be changed to “Apple Search.” It’s perfect for Apple!MacDailyNews, June 19, 2015

If you haven’t already, give DuckDuckGo a try today!

Apple allows users to easily switch to the privacy-respecting DuckDuckGo search engine on Safari:

macOS:
1. Click Safari in the top menu bar.
2. Select Preferences.
3. Click on Search.
4. Select DuckDuckGo.

iOS:
1. Open Settings.
2. Navigate and tap on Safari.
3. Tap on Search Engine.
4. Select DuckDuckGo.

SEE ALSO:
DuckDuckGo: What it’s like to use a search engine that values your privacy – November 5, 2018
Will Apple buy DuckDuckGo this year? – January 6, 2016
Why I switched from Google to DuckDuckGo – July 4, 2015
Why Apple should buy DuckDuckGo – June 19, 2015
DuckDuckGo has grown 600% since Apple made it a search option – and Snowden’s revelations – June 17, 2015
Apple’s default search engine: Is DuckDuckGo next in line? – March 4, 2015
Microsoft, Yahoo vie to become Apple Safari’s default search option – November 26, 2014
Apple adds DuckDuckGo option to iOS 8 Safari, ‘a search engine that doesn’t track users’ – September 18, 2014
Apple slams Google in Safari 7.1 release notes: ‘Adds DuckDuckGo, a search engine that doesn’t track users’ – September 18, 2014
It’s time for Apple to buy DuckDuckGo – May 30, 2014