“While Google and Apple’s search engine contract is about to expire, other players stand in line like available bachelorettes, desperate to become Apple’s next choice for Safari’s default search tool,” Mark Reschke writes for T-GAAP.

“During Yahoo!’s latest earnings call, CEO, Marissa Mayer, showed her resolve to court Apple, stating, ‘The Safari platform is basically one of the premier search deals in the world, if not the premier search deal in the world,'” Reschke writes. “Google may have poll [sic] position, but the Yahoo! and Microsoft marriage may hold a significant sway for Apple in this round of negotiations… [or] Apple could use this opportunity to turn the search engine game upside down, selecting little known DuckDuckGo as their default search engine of choice.”

Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)

Yahoo CEO Marissa Mayer (photo by Brigitte Lacombe)

“Whether Cook is meeting heads of state, or randomly dropping in on Apple stores worldwide, a constant message has been coming forth; Apple security and your privacy matters,” Reschke writes. “DuckDuckgo also does not track or sell search data. It is among the last, if not the only remaining search engine, to keep your search information private. Apple’s core philsophy and DuckDuckGo’s are stunningly well aligned.”

Read more in the full article here.

MacDailyNews Take: Is DuckDuckGo really ready to be Apple’s default search engine? Yahoo/Bing is probably better suited, but, regardless, Google’s either going to part with a hefty chunk of change to retain the premium position on the world’s premium platforms or let the rueing begin!

Google’s going to rue the day they got greedy by deciding to try to work against Apple instead of with them.MacDailyNews, March 9, 2010

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Yahoo gains further US search share; Google falls below 75% for first time – February 3, 2015
Microsoft, Yahoo vie to become Apple Safari’s default search option – November 26, 2014
Firefox dumps Google for default U.S. search, switches to Yahoo/Bing – November 20, 2014