“A new report today shares the forecast that Apple will be making even more moves to offer some of its products at more affordable prices this year,” Michael Potuck reports for 9to5Mac. “The new products to allegedly receive even lower price tags include both MacBook Air and a new HomePod.”

“As reported by Economic Daily (via Macotakara), Apple is expected to offer some of its major products at even lower price points this year. This seems to be a strategy that Apple has been more aggressively employing over the last year or so,” Potuck reports. “Today’s report from Economic Daily says that Apple will release a refreshed MacBook Air in the $799-$899 price range which will boost the company’s MacBook sales between 10%-15%. This is based on projections from KGI’s Ming-Chi Kuo as well as some new comments from Qiu Yubin of WitsView Research.”

“While HomePod is still fresh on the market and receiving a mix of positive and critical reviews, this report claims industry sources have said ‘there will be a cheap version of HomePod in the second half of the market,'” Potuck reports. “Whether that means a price drop on the current model or introducing a more affordable smart speaker remains to be seen.”

Read more in the full article here.

MacDailyNews Take: Hello, HomePod mini?

Tim Bajarin: Why Apple needs a ‘HomePod mini’ – March 6, 2018
An even less expensive MacBook Air makes perfect business sense for Apple – March 5, 2018
Apple’s rumored March 2018 event: Analyst expectations – plus who’d like a 13-inch MacBook Air with Retina display for $899? – March 5, 2018
Ming-Chi Kuo: Apple to launch more affordable 13-inch MacBook Air in Q2 – March 5, 2018
Apple might have a ‘HomePod mini’ in the works – February 9, 2018