“At Apple’s Worldwide Developers Conference next week, the company is expected to up its game against Amazon’s voice-controlled Alexa and Google’s advances in computer vision, with new outlets for its own talking helper Siri and an overhaul of its iOS operating system,” Bradshaw reports. “While recent previous annual gatherings of app makers have focused on software and services, Monday’s opening keynote address, led by Tim Cook, chief executive, could also see Apple unveil new hardware, including a Siri-powered hi-fi to compete head-on with Amazon’s Echo and Google’s Home.”
Some analysts say that “one of Apple’s biggest causes for concern should be that its customers are not saying very much to Siri,” Bradshaw reports. “In some situations, whispering into an iPhone’s ear can be a faster way to complete a task than tapping on a touchscreen.
But Siri faces the same challenge as other virtual assistants. While app icons are laid out on a display, it can be hard for consumers to know what a voice-based assistant can do. If users receive too many confounding replies, they tend to stop asking questions altogether.”
Read more in the full article here.
MacDailyNews Take: As we wrote back in June 2016:
There could be a psychological component to this that leads people use Alexa over Siri precisely because they know the Echo is there (it’s a physical object), but forget about Siri being everywhere, even on their wrists (because Siri is embedded inside devices that are “for other things” in the user’s mind (telling time, watching TV, computing, phone calls, etc.) and therefore “hidden” to the user. Hence, Siri gets forgotten and goes unused while people use Alexa…
Again: We believe people use Alexa because Amazon Echo is a physical manifestation of “her,” while forgetting about Siri even though she’s on their wrists at all times and/or in their iPhones and iPads because Siri is hidden inside objects whose primary function is something other than “personal assistant” in people’s minds (watch, TV, phone or tablet, as opposed to “Siri.”) Alexa is present thanks to the Amazon Echo. Siri is absent because she has no such counterpart; no physical manifestation.
Siri is a ghost. Alexa is that cool, fun, glowing tube right there on the counter.
Apple would do well to not discount the psychology behind why people use certain features, even though cold, hard logic tells them it’s a redundant and unnecessary product.
An “Apple Echo” device would sell in the millions of units per quarter and boost Siri usage immensely.
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Apple’s Amazon Echo echo – September 26, 2016
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Apple’s Siri-powered Amazon Echo-like device reportedly now in prototype testing – September 23, 2016
Why an ‘Apple Echo’ would be a hit – June 15, 2016
New Apple TV to take on Amazon’s Echo, source says – May 26, 2016
Apple preps Amazon Echo rival, opening up Siri – May 24, 2016
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Google unveils its Amazon Echo knockoff called ‘Google Home’ – May 18, 2016
Where’s Apple’s answer to Amazon Echo? – March 31, 2016
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Why did Apple buy a startup whose tech can read emotions via facial recognition? – January 7, 2016
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