“Apple Inc. bought the artificial intelligence startup Emotient that specializes in facial recognition technology that interprets people’s emotions as they watch videos and other media,” Adam Satariano and Jack Clark report for Bloomberg.

“Apple confirmed the purchase Thursday without giving terms or describing its plans for the San Diego, California-based company,” Satariano and Clark report. “Emotient has tailored its facial-recognition software to advertising, media testing, audience response and research and other areas, according to its website.”

“The ability to read emotions via a computer opens up a whole swathe of product areas, ranging from applications that change according to the perceived mood of the person to tools for studying how media affect a person’s state of mind,” Satariano and Clark report. “Emotient, founded by six researchers from the University of California at San Diego, had been granted patents covering areas such as the use of AI to read images and decipher whether a person would be attractive to another person. Another patent includes systems for gauging the tone of a conversation and automatically suggesting what can be said to improve the rapport of it.”

Read more in the full article here.

MacDailyNews Take: Sounds like something Eric T. Mole & Co. would absolutely love to bastardize, doesn’t it?

Apple buys Emotient, maker of artificial-intelligence tech that reads emotion by analyzing facial expressions – January 7, 2016

[Thanks to MacDailyNews Reader “Arline M.” for the heads up.]