“Apple is working on its answer to Amazon’s Echo, the voice-activated assistant packaged inside a speaker, but it may come in the form of a refreshed Apple TV, rather than a new hardware product,” Jordan Novet reports for VentureBeat. “The company will build on its enhancements to the Apple TV announced last year, which brought the Siri virtual assistant to the set-top box. A new version of the Apple TV will solve problems with the existing box and remote control, a source familiar with the matter claims. ‘They want Apple TV to be just the hub of everything,’ the source told VentureBeat.”

“Apple has considered several options — turning the existing Apple TV into a more comprehensive assistant, making the Apple TV’s Siri Remote the key device, or even building a standalone speaker just like Echo,” Novet reports. “Ultimately, the third option was dropped, given how much money Apple has spent on the development of Apple TV.”

“The Apple TV will eventually get its own microphone and speaker, the source said,” Novet reports. “The Apple TV represents more than just a set-top box that can replace a cable box. Apple wants to own the living room and the connected home in general, the source said. A more powerful Apple TV would be a stronger foundation for new Apple products.”

Read more in the full article here.

MacDailyNews Take: Bet it supports 4K video, too.

SEE ALSO:
Apple TV 4 is a beta product and, if you bought one, you’re an unpaid beta tester – November 5, 2015
Apple TV and the 4K Ultra HD conundrum – October 8, 2015
Amazon unveils $100 Fire TV box 4K video support, Alexa voice control – September 17, 2015
New Apple TV sounds great, but where’s the 4K? – September 10, 2015