“Expect smarter enterprises following IBM’s recent deal with United Airlines,” Jonny Evans writes for Computerworld. “The deal means the airline will be making more use of Apple’s mobile solutions, with numerous new apps for different purposes. I caught up with Heidi Fillmore, Executive Partners, Travel & Transportation Apple + IBM Product Lead.”

“‘More than two years ago, Apple and IBM set out to change how people work and that’s exactly what we’re doing,’ said Fillmore,” Evans writes. “There are already over 100 industry apps for iOS and these are in use across hundreds of enterprises. Together, Apple and IBM are building a strong bridge into the lucrative enterprise IT market.”

“United Airlines is just one client, but it already has 50,000 iOS devices deployed across its business. They are used for everything from flight maps to customer services and ticketing,” Evans writes. “IBM and Apple intend bringing enterprise users the best of both AI’s: Siri on the iOS device will be supplemented by cognitive functions within the enterprise apps. ‘We are actively working cognitive into our portfolio to include a number of Watson capabilities that will take our apps to the next level,’ IBM’s Fillmore explained.”

IBM MobileFirst for iOS apps will help digitally transform how United employees engage with their customers (photo: United)

IBM MobileFirst for iOS apps will help digitally transform how United employees engage with their customers (photo: United)

 
Read more in the full article here.

MacDailyNews Take: One of CEO Cook’s very best, most forward-thinking moves is the tie up with IBM to promote iOS in global enterprise mobility.

SEE ALSO:
IBM and United Airlines team on enterprise iOS apps to transform the air travel experience – February 2, 2017
IBM’s MobileFirst for iOS continues to win enterprise customers – December 15, 2016
IBM and Apple bring Watson into the iOS enterprise – October 26, 2016
The debate is over: IBM confirms that Apple Macs are $535 less expensive than Windows PCs – October 20, 2016
Apple Inc., the enterprise IT company – December 15, 2015
IBM: Every Mac we buy is making and saving us money – October 28, 2015
Now we know why IT support hates Macs (hint: Windows PCs = job security) – October 19, 2015
IBM: Corporate Mac users need less IT support than those stuck on Windows – October 18, 2015
Just 5% of Mac users at IBM need help desk support vs. 40% of Windows PC sufferers – October 15, 2015

[Thanks to MacDailyNews Reader “Dan K.” for the heads up.]