” October is the beginning of Apple’s new fiscal year. All companies, especially Apple, like to start their fiscal year’s strong because it makes meeting annual sales, revenue, margins much easier as the year goes along,” Reschke writes. “In addition there was this recent email from Tim Cook posted by MacRumors about Tim’s love and commitment to the Mac. Tim’s ‘stay tuned’ comment is basically an admission that Apple is not done in 2016 with product launches.”
Reschke writes, “Apple has historically revealed new hardware, Mac hardware, in the month of October and we think this October will be no different.”
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MacDailyNews Take: Last October, Apple announced the updated iMac family via press release. The last October special event Apple held was on October 16, 2014 (iPad Air 2, Mac mini, iMac, Apple Pay launch date).