“In the battle for the Chinese smartphone market, Apple has lost ground in both marketshare and shipment quantities to smartphone manufacturers Vivo and Oppo, new data reveals,” Mike Wuerthele reports for AppleInsider.

“The study, generated by Strategy Analytics, claims that vendor shipments by Apple dropped from 9.7 million to 7.3 million from the second quarter of 2015 to the second quarter of 2016,” Wuerthele reports. “The drop in sales because of mixed demand for the iPhone 6s in the Chinese arena led to a decrease in overall marketshare from 9.2 percent in the year-ago quarter to 6.7 percent currently.”

“In a year with the China smartphone shipments growing 3.7 percent, the country remains the world’s largest market for the devices,” Wuerthele reports. “China accounts for one in three smartphone shipments worldwide, according to Strategy Analytics.”

Read more in the full article here.

MacDailyNews Take:
Bart: Shipments, not sales

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