“One challenge in measuring the success of the Apple Watch thus far is that Apple hasn’t been providing sales figures, something it made clear it wouldn’t be doing even before the Watch launched,” Mark Rogowsky writes for Forbes. “Tim Cook made it clear that the information was too valuable at this stage to share; it would help competitors understand just how much success Apple was having and he’d rather keep his cards close for the time being. All Cook would offer in the most recently quarterly earnings call was this: ‘Sales of Apple Watch were also up sequentially and were ahead of our expectations.'”

“Thanks to folks like Neil Cybart at Above Avalon, Ben Bajarin at Techpinions and market research firm IDC, we can put together a pretty credible estimate of Apple Watch sales in the two quarters ending in September the product has been on sale,” Rogowsky writes. “The most recent quarter can’t be below 3 million without some incredibly tortured math but it also can’t really be 5 million either.”

“Charles Arthur, the erstwhile technology editor of The Guardian, made an attempt to estimate sales of Android Wear — Google’s equivalent to the Apple Watch sold by a number of vendors — and concluded that despite a head start of more than a year, the total sold to date is below 2 million,” Rogowsky writes. “Marc Newson, who came to work at Apple a year ago, having spent some time designing those traditional watches himself believes that Apple Watch indeed is the next big thing. He recently told the Australian Financial Review (link thanks to The Loop): ‘Look at the iPhone: It was a game-changing thing. And I believe that this product — for many, many reasons people are not aware of because they haven’t thought ahead or they just don’t know — will become a similarly game-changing thing. In five years time I have absolutely no doubt this will be right up there.'”

Read more in the full article here.

MacDailyNews Take: The millions who already wear Apple Watches get it. Those who don’t may regard such statements as hyperbole, but, yes, Newson is correct: Apple Watch is a game-changer similar to the iPhone.

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