Apple’s Tim Cook declares the end of the PC and hints at new medical product

“Time may finally be running out for the traditional computer,” Allister Heath reports for The Telegraph. “Looking at the shiny new super-sized iPad Pros tucked away in a special room on the third floor of Apple’s flagship Covent Garden store, complete with detachable keyboards, split view functionality and Apple Pencil stylus, it is clear that the world’s largest company has radical plans to change the way we work.”

“‘I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?’ asks Tim Cook, Apple’s chief executive, who has just flown into Britain for the launch of the iPad Pro,” Heath reports. “‘Yes, the iPad Pro is a replacement for a notebook or a desktop for many, many people. They will start using it and conclude they no longer need to use anything else, other than their phones,’ Cook argues.”

“The company hasn’t published a breakdown of the sales of the Apple Watch, but Cook says that ‘I think we will set a new [sales] record this quarter; so things are going well,'” Heath reports. “Cook hints that Apple may have more plans for the health sphere, in a revelation which will intrigue Wall Street, but he doesn’t want the watch itself to become a regulated, government-licensed health product. ‘We don’t want to put the watch through the Food and Drug Administration (FDA) process. I wouldn’t mind putting something adjacent to the watch through it, but not the watch, because it would hold us back from innovating too much, the cycles are too long. But you can begin to envision other things that might be adjacent to it — maybe an app, maybe something else.'”

Read more in the full article here.

MacDailyNews Take: Notice he didn’t say “Mac.”

So, Apple Smartbands for Apple Watch, anyone?


    1. Why buy a PMC, a Personal Mac Computer?
      Because Desktop computing is still far more powerful than the Slates. Far more flexible in how I organize my files how I create things how I can use what I create to offer alternatives. Show me a portable slate where I can have this power and convenience?

      You also need a PMC to create apps. So Cook you know darn well why some still need and want a PMC.

      1. No, no. You’re wrong. I can’t wait to ditch my 27″ retina iMac and go back to a 12″ screen.

        And I love the idea of not having a file system. /s As a taste of that, there’s Spotlight. I’ve searched in Spotlight for files I KNEW were on my computer but didn’t know the specific name of. In many cases – no luck. Go to the folders and down to where they must logically be – no problem.

        1. I too have found Spotlight to have become a miserable FAIL. Not sure what has happened to it (besides the now useless and frustrating visual appearance) but it no longer does what it is suppose to do. In many ways Snow Leopard was Peak MacOSX.

          And Apples concept of the ‘cloud’… ouch. I’ll stick with organizationally friendly Dropbox and SpiderOak for now.

          1. And therein lies the problem… Spotlight is NO LONGER reliable in finding files that have those few key words you are looking for. Rebuilding the Spotlight index may or may not correct individual problems but overall it is a disaster. Something is broken in Spotlight. Success in Snow Lion was high, in Mavericks and Yosemite success is ‘iffy’.

      2. Just because you don’t understand something doesn’t mean that it can’t be done. Did you know that the internet isn’t organized in a file system? How did the search companies manage to make sense of it? How do I find any and all the files I want on my Mac when I don’t use a file system? My files are linked to program and are locatable with search. My wife on the other hand, has an identical MacBook Pro and constantly tries to organize her many files with a hierarchical system and loses files ever single day while refusing to use search.

    2. Steve’s quote is always worth repeating.

      America was once an agrarian nation and everyone needed trucks. Eventually, it became mostly industrial (and service) nation. While there are still many Americans who continue to buy trucks (out of sheer inertia, and certainly not out of need), vast percentage of American population has no need for a truck. A car is much more practical (more quiet, comfortable, nimble, economical, fast…).

      There are still many of us who continue to buy computers to essentially surf the web. These are the people who need to be convinced that they are wasting money on their desktop computers.

      While it is impossible to properly compare performance of desktop vs. mobile computing devices in terms of power and speed, it is generally accepted that the computing performance of a modern iPad Pro with the A9 chip compares to a low-end 2009 MacBook Pro with Core 2 Duo processor; a computer capable of running full Adobe CC suite, FCP X, Logic Audio, as well as all other heavy-duty pro applications. In other words, nothing prevents developers from porting the same feature set to the iPad, especially since we now have a larger display.

      1. For some you may be right about the truck, but for many it’s needed for work.

        MANY of the small Eco cars have horrible ride quality, while many of the trucks have a much nicer ride.

        Not to mention I can pull the idiot in the hybrid out of the ditch on the way to work (cause he was texting and turned too sharp) and save the guy the tow bill.. Like I did yesterday.

        I’ll always have my Mac, the iPad is great but it can never replace my Mac fully. It can replace a lot of what I can do.. But never all.

          1. The people with 4wd/awd you see in the ditch.. Are the people that think that 4wd/awd means they can drive faster and they are invincible.
            Still have to drive with a brain, which means most people out there are idiots.

            1. I think you are generalizing a bit.

              So next time you need a tow are you going to call the “tow car”?

              “Most people out there are idiots”? I would agree that there are idiot drivers for sure but to conclude that only truck drivers are idiots……well….I wouldn’t bet on those statistics.

            2. We headed out to visit relatives one freezing morning.
              After a few miles we saw a vehicle in the ditch, an SUV.
              Soon after we saw another and another, 12 in all. Each one was an SUV.
              So we turned around and crawled back home.
              Most trucks and SUVs are used when a car would do, and few owners have a clue how to drive them.

              Apply that to computers.

        1. You seem to be exactly one of those truck drivers, but realistically, it is still a small minority. In the 30+ years of driving, I have never owned (or driven) a truck. I rode in a few, and the ride was never as smooth, quiet and comfortable as is in ANY car (even an Echo, or Smart, or Fiat 500). Be that as it may, my more important point is that vast majority of world population lives in cities, where trucks are the bane of human existence, clogging streets, polluting the air (with their 5-liter engines, compared to the little 1,000 cc Fiat), even worse than the notoriously hated SUVs. Suburban and rural folks have a very hard time understanding this, but in the cities (large and small), there is very little tolerance for those who ride alone in empty trucks. It is one thing when you are hauling stuff in your truck; it is another when you are using your truck to drive to school (or your office job).

          I literally never ever wished I had a truck instead of a car; in the city, it is simply useless and unnecessary. Same with iPads; for vast majority of regular, ordinary people, they are everything they ever need from their computing devices.

          1. Lower profile tires, shorter wheelbase… Not going to absorb the bumps and ruts of the road.

            Then toss a foot or two of snow out there and no snow plows 😉

            A guy who openly admits to never owning or driving a truck…. Is saying he knows more about the modern truck than people who have always owned one.

            1. I think you’re responding to the wrong person; I never said I knew anything about the modern truck.

              I’m not sure in which third-world country you are living in, but in America, they tend to have smooth asphalt streets, especially in the cities (where majority of Americans live). There, owning a truck is a rather obnoxious thing (in addition to being wasteful and above all, impractical). No snow plows? Again, not sure what third-world country we’re speaking of here…

              Trucks are certainly an important means of transportation for those who live in rural areas and whose work depends on heavy hauling. My point is that in America, for some reason, there are many people who own a truck and have absolutely no use for one. A good friend of mine just bought his 17-year old son a pick-up truck (a Toyota Tundra or something). The boy drives to school and goes out on a date in it. Absolutely the most inappropriate vehicle possible. Not to mention less safe for the kid than a Honda Civic (which has plentiful airbags and energy-absorbing crumple zones). Regrettably, most people, including my friend, are clueless when it comes to highway safety of cars and trucks and foolishly believe that if it is bigger and heavier, it must be safer…

            2. YOU made the claim:
              ” In the 30+ years of driving, I have never owned (or driven) a truck. I rode in a few, and the ride was never as smooth, quiet and comfortable as is in ANY car”

              you stated you have never owned/driven a truck
              you stated they are never as smooth as a car. ANY car.

              Proves my point.

              I live in a county that has 1 million. The 3 cities I frequent have snow plows, IN THE CITY… and thats it. if you live there you can get around, highway? freeway? any other road not in the city limits?.. on your own for a day at least.
              The freeway tends to be fairly clear most of the time.

              a few years back we had 13 feet of snow drop in one snowfall. Yes stretched out over 7-8 days.. but once the snow started, it didn’t let up. Snow crews can’t catch up.
              Last winter the NE US got hit hard, snow crews couldn’t keep up either.

              I’m not saying there are NO plows.. just that they don’t always have all the roads cleared. (They can’t keep every road clear all the time..)

              And unless you are taxed to death.. the roads in most areas are not exactly perfect. Winter destroys roads, it also takes time to fix what nature destroyed.
              OLD article, but the problem has not really changed.
              33% of all roads are in poor shape. And with the recent bridge problems that arose.. proves it’s not getting better.

              The Tundra is a pretty safe truck, and it DOES have airbags dumbass. That Truck vs a Civic… Civic loses in a crash.
              (you make it sound like the truck has no airbags nor crumple zones, but the civic does.. sorry but ALL vehicles have them now)

              Why is going on a date in the Tundra “Absolutely the most inappropriate vehicle possible.” ??? I’d say a bicycle would be more inappropriate myself.
              If he and the girl didn’t see any problem with it (they DID go on the date…) then why does it matter to you??????

        2. I pulled a Ranger 4X4 out of a ditch with my VW Rabbit (Gulf). No BS. Admittedly they had brains and did not bury the truck when they got stuck. I commend you for your good deed. I don’t stop and help people as much as I did in pre cell phone days. Back then you were leaving in people in desperate situations. I was tough it was what a man should do, especially if he called himself a Christian.

      2. A lot of Americans drive trucks, SUVs, and CUVs because the roads in this country are in poor condition. They can handle the cracks and potholes better. A large part of our economy is construction. You need trucks and vans for that work.

        You can run pro software with a Core 2 Dou. The problem is your competition is using a much faster computer and can do more work than you. The 2015 versions of you software are larger and more complex than the 2009 versions, this also puts you at a disadvantage.

    3. People who think the teletype is going to replace the telegraph are sheep.
      People who think the telephone is going to replace the telegraph are sheep.
      People who think the radio is going to replace the newspaper are sheep.
      People who think the television is going to replace the radio are sheep.
      People who think the television is going to replace the movie theatres are sheep.
      People who think the word processor is going to replace the typewriter are sheep.
      People who think the telephone is going to replace the telegraph are sheep.
      People who think the cell phone is going to replace the telephone are sheep.
      People who think the computer is going to replace the stenographers are sheep.
      People who think the iPad Pro is going to replace the computers are sheep.

  1. It all depends what you are doing. If you are traveling a lot and mostly writing emails and in meetings or doing graphics then maybe the iPad Pro is all you need. But for the rest of us…

    1. That’s not what he said.
      He said “adjacent to the watch”.
      One can’t get much more adjacent to the watch then embedding electronics into the strap. Running a strap through the FDA process will not cause a problem with sales of the Apple watch itself.

  2. For the iPad become a complete computing machine, it must cut its ties with iTunes, the multitasking must allow the user to open the same App on both sides of the screen (two Pages/iBooks/etc. documents side by side), must allow to attach different kinds of files to emails and web forms and, to some people, yes, making the iPad work with the mouse is important too.

  3. Tim said most of us… Stop bitchin the man.

    Most of us(the ones that don’t overjoy in tech) read/send mails, watch netflix or youtube, do facebook, edit their iphone videos and play games…

    For the others, Apple is selling iMac, Mac pro, laptops, minis, …

  4. As long as Apple says what we can and can’t download and use, there’ll always be a need for a Mac or Windows computer, and even Linux machines. Apple isn’t magical anymore, it doesn’t fix many outstanding bugs, and people know months in advance what the new iPhone will hold, and indeed, about the 12-inch iPad that’ll just be another, higher, walled garden that developers have to claustrophobically sit in to make apps that stretch the limits just to enovate.

    Sent from my iPhone


  5. I have a 7 year old MacBook and a 4 year old iPad.
    Both run the current most modern OS Apple makes.

    The iPad,despite being three years younger than the MacBook, is stuttering and struggling to work properly. It often kicks me out to the main screen. Websites load at at agonizingly slow rate. App are slow and sometimes kick me out. It’s not a good experience.

    The three year OLDER MacBook, while it does run slower than modern machines, still performs admirably. It runs all the websites. Mac apps work find on it. It if far less troublesome.

    OK, tell me again why I need an iPad instead of a MacBook Air???

    1. I have the opposite situation, I never use my MacBook Pro (mid 2011) unless I’m out of the country. iPad Air is so much faster and useful. But when I really need things done such as work with email attachments I will use my Mac Pro.

      1. Second generation iPad for many is also all but unusable. I do anticipate newer ones lasting longer. Or… I HOPE newer ones will last longer.

        I’d love a new PadPro. That price is really too high (decked out with keyboard and pen). Bring it down, Apple.

  6. For most home users, the iPad works for most of what they use a PC for. Anytime you’re creating apps or doing big jobs, that’s the equivalent of using a truck.

    But Cook also has stated that businesses need to change the way they do business to usher in the future. Until that happens, many people will still be chained to their PC’s.

  7. The brass at Apple have no understanding of life on the front lines. They took apps that worked brilliantly on dual monitors and crammed them into single-monitor UIs with the second monitor being relegated to be little more than a viewer. They took a wildly popular consumer video app that was intuitive and powerful – and which created a consumer video revolution because kids, teachers, and total novices could suddenly produce great results – and they turned the interface into a confusing, jumbled mess that scares the pants off this category of newbies. They took highly capable apps and dumbed them down to the limitations of a tablet just so they could promote Handoff. If I were to list the downgrades and idiotic decisions over the past couple of decades, it would include hundreds of items.
    I’ve been using Macs on a pro level since 1991 and for me, my relationship with Apple is one of love/hate. But then the competition is even worse. Apple is gliding along on this state of relativity, focusing on nothing other than cool new stuff and on the knowledge that most Mac users have no idea what has been lost over the years.

    1. ….”They took a wildly popular consumer video app that was intuitive and powerful […] and they turned the interface into a confusing, jumbled mess that scares the pants off this category of newbies.”

      I’m not sure which one you’re talking about here. By the description, it sounds like you’re talking about the iMovie, but your conclusion makes no sense. When iMovie interface changed from its original (I believe v6 HD was the last one) to the new one (08), it attracted huge swaths of ordinary people, and especially teachers, at it finally became intuitive to use. The interface was significantly simplified and I was quite surprised by how many people around me suddenly started editing video because of it.

      If you could pick ONE specific quality that defines Apple’s design philosophy, it would be the spartan feature set. In the history of modern Apple (post- Jobs return), the company has mercilessly eliminated features and functions that (almost) nobody had used (from floppy, analogue modem, PC card slot, optical drive, to software features that collected dust). Feature creep is one of the most notorious byproducts of application development process, with the results being bloated tools with overwhelming interface. Many users get annoyed by this (furtan above is an example), but this is a known modus operandi of Apple and shouldn’t be such a surprise to anyone.

    1. The question is not if iPad can replace a 27″ iMac with two 24″ monitors surrounding it; it is whether that iMac, and the two monitors, are actually used for something that simply can’t be done on an iPad. I don’t know what you do on your Mac, but if you had spent your hard-earned money to build such a configuration, it probably means that you need all that screen real estate. However, there are many people who do what you did (Macs with extra screens), and only use them for the stuff they could effortlessly do on an iPad.

    1. Not really. The continued growth of Mac sales only say that people are migrating away from Windows to the Mac. They don’t mean that those who are now buying Macs are doing that because they need Macs; just that they WANT Macs (not the same thing).

      Most of those who migrated from Windows to Mac would have likely had their computing needs met with an iPad, though. That is Cook’s point, and he is right on that one.

      1. Did I neglect to point out the lowering sales of iPad devices? Does that help make my point?

        There are those for whom the iPad, mini to Pro, is all they need. No argument available there!

        But to be so STUPID as to say ‘I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?’ means that Tim Cook has LOST his market sense.

        If only he had pointed out the ability of the iPad Pro to replace ‘many’ PC/Mac capabilities. Saying it replaces Macs is BRAIN DEAD. It’s in incomprehensible statement, as if someone lobotomized him. (0_o)

        1. I’m surprised that you didn’t understand this statement.

          Cook is quite correct in everything he says. Vast majority of people shouldn’t really by a ‘PC’ (a desktop-OS computer); for most, an iPad is the best computing device.

          What Cook is saying is absolutely correct, but the purpose of that statement is also to plug that iPad. The current iPad market has slowed down, because those who still own laptops don’t realise they’d be better of with an iPad. Cook is promoting the idea of replacing Macs with iPads not just because it is a good idea, but also because it makes Apple more money (on higher-margin iPads, compared to Macs).

          Why on earth would any business person promote his lower-margin product over a higher-margin one, especially if the higher-margin one would be even better for most users? That would be brain-dead!

          1. I’m sorry, but I’m not into arguing over stupidity today. You, yourself are making some good points. Tim Cook, however…. Your defending of his statement however…

            Drop it. His statement is indefensible. I’m done.

            1. You are simply wrong. His statement makes sense from every angle. What he says (people don’t need PCs anymore) is essentially true for vast majority of PC users. From another angle, CEO of Apple wants everyone to buy more iPads, so encouraging them to do that makes perfect sense. No matter from which angle you look at that statement, it makes complete sense (except for manufacturers of those PCs, who stand to lose sales over iPads).

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