Is Apple losing interest in the Mac and OS X?

“I do think Macs are getting a fair amount of attention from Apple. Adding Force Touch to several models and the Magic Trackpad 2, and revising the wireless keyboard, reborn as Magic Keyboard, represent deliberate investments,” Gene Steinberg writes for The Tech Night Owl. “The same is true for the amazing 27-inch iMac with 5K Retina display, which is, when you consider the cost of competing third-party monitors, a real bargain. It required devising new manufacturing techniques, and the enhanced color palette of the 2015 version represents a huge improvement over what other PC makers are offering.”

“Some might suggest the MacBook Air is ready for a Retina display, and I agree. I suspect Apple is probably working on a way to do so without a price increase,” Steinberg writes. “Remember that the 5K iMac now costs no more than the previous versions with regular displays, and I suspect all 21.5-inch iMacs will have a 4K display in a year or two, not just the higher-priced spread, though admittedly more powerful graphics hardware isn’t cheap.”

“As Mac sales continue to grow, outpacing the PC industry for several years, I am certain Apple has no intention to wind down the platform,” Steinberg writes. “But it would be nice to see some enhancements to OS X that range from restoring a few more lost capabilities from the Classic Mac OS to fixing odd interface choices and adding features that are sorely needed.”

Read more in the full article here.

MacDailyNews Take: The state of the Mac and OS X have never been stronger.

Mac unit sales Q106-Q415 (sales in thousand units)
Mac units sales Q106-Q415


  1. MY three year OLDER MacBook, while it does run slower than modern machines, still performs admirably. It runs all the websites. Mac apps work fine on it. It is not troublesome at all.

    1. Yeah. I like Gene, but this is clearly a case of “If the headline is phrased as a question, the answer is ‘No’.” He actually does dismiss his own headline in the last couple paragraphs of the article. I hate those – they indicate a poor way to claim objectivity. If you want to show that you are objective, don’t question your conclusion in the headline. State your conclusion, then back it up with good arguments. That’s good writing.

  2. Restore Mac Clasic features…
    I miss OS7. /s

    If there’s something you want from the past, maybe you shouldn’t have put that ol’ thang out to pasture. An OS is a living platform, it’s okay to request or lament the past, but don’t get stuck on it. For the most part, Mac OS continues to get stronger, faster, and easier to use, while becoming more secure and capable. Change is good for you – not your ego, but your spirit.

  3. Yes. Apple is losing interest in the Mac Pro platform. They dropped external TV-out previously supported in all versions of os X at some point in Leopard and have made no moves to bring it back. As someone who works in video on a Mac platform, this is a critical professional issue. I’ve had a bug report open for a year. It hasn’t even been “ranked.”

    So, yeah, obviously Apple is shifting their priorities to the mobile market and leaving folks who have relied on the Mac Pro video platform for a couple of decades out in the cold.

    I’ve used Macs since 1984, and have owned them since 1987. For me, this is the darkest period in Apple history.

    1. WTF is the $20 dongle with tv out? composite, HDMI, and i have seen RGB all available, maybe you are not famous, but you sure are a whiner without a clue

  4. In a word, yes.

    Apple doesn’t make much money off of Mac sales.

    As a pro and server user for more years then I can count, I wish Apple paid more attention to us pro and enterprise users.

    But it’s the deposable consumer market that generates most of their money.

    1. IOW: Apple wants to become just another idiotic, money generation game company, like all worthless wannabes of the biznizz world.

      When that happens, I turn my back on them.

      Thankfully, that is NOT what’s going on. Oh, except for this stupidest Tim Cook line EVER:

      ‘I think if you’re looking at a PC, why would you buy a PC anymore? No really, why would you buy one?’

      Apparently, I’m seriously pissed at him today.

          1. I think thethirdshoe was saying that Tim Cook meant _Windows_ PC, not including Macs in his dismissive comment.

            Did you understand TC to mean that he questioned anyone wanting to buy a Mac? I seriously doubt he meant to say that.

    2. Well said.

      And the pushback on MDN’s ‘never been stronger’ is to simply ask … just how much *better* would Mac OS X sales have been if Apple hasn’t been utterly negligent in cultivating the platform and its customer base?

  5. Anyone that can look objectively at Mac OS X can see that it needs fixing, and not just the brushing off it got in El Capitan. Imagine having to open and close and open again a mail message for it to actually show up? Yes, that’s what we VoiceOver users have to deal with, among other things like reader not even showing up for us most of the time on the first try, the mac installer not showing the percentages and such, and Mail, Safari and other apps frequently going “busy” all the time. Think about that, Mac lovers. Think of how far we’ve fallen as regards to the OS.

    Sent from my iPhone


  6. Dumb story that doesn’t look at the facts. OS X 10.11 El Capitan just got released. Most of the Mac line has had hardware updates. And Mac sales are increasing versus PC sales which are still in a decline. No Apple has not lost interest in Macs by a long shot. You don’t need external TV out because all Macs can do Airplay. External TV out is an ancient technology we don’t need anymore because we can do it wirelessly with no effort. Get out of the 80’s not famous.

  7. Nonsense at all. They have nothing to talk about!

    Tim and cie is greatly aware that the mac division is gaining market share… Need we say more.

    Damn nonsense Apple news. Clickbait moron who want a piece of visibility because they use the word Apple. GTFO!

  8. My local community centre, where I’m the IT monkey, has just purchased three more iMacs bringing our complement up to ten. Two are destined for the office where they will be replacing PCs. I have already implemented comprehensive migration, backup / disaster recovery, and training plans for the office staff in anticipation of their arrival.

    Our punters have taken to the Mac like ducks to water—they love them, and by the end of next year, I hope to swap out the last four remaining PCs from our IT suite and go wholly Mac.

    The icing on the cake would be to deploy a late-2012 Mac mini on our bridged network running OS X Server. Then I could sit at home and phone my part in 😀


  9. OS X and Macs will always have a place, Steve Jobs gave the vision. Macs will be the trucks of computing, iOS, tvOS, and WatchOS devices will be the sports cars, family cars, and motorcycles. They will exist hand in hand for many years to come. OS X, iOS, tvOS, and WatchOS will continue to share a common code base. (Which is a good thing.)

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