Is Apple losing interest in the Mac and OS X?

“I do think Macs are getting a fair amount of attention from Apple. Adding Force Touch to several models and the Magic Trackpad 2, and revising the wireless keyboard, reborn as Magic Keyboard, represent deliberate investments,” Gene Steinberg writes for The Tech Night Owl. “The same is true for the amazing 27-inch iMac with 5K Retina display, which is, when you consider the cost of competing third-party monitors, a real bargain. It required devising new manufacturing techniques, and the enhanced color palette of the 2015 version represents a huge improvement over what other PC makers are offering.”

“Some might suggest the MacBook Air is ready for a Retina display, and I agree. I suspect Apple is probably working on a way to do so without a price increase,” Steinberg writes. “Remember that the 5K iMac now costs no more than the previous versions with regular displays, and I suspect all 21.5-inch iMacs will have a 4K display in a year or two, not just the higher-priced spread, though admittedly more powerful graphics hardware isn’t cheap.”

“As Mac sales continue to grow, outpacing the PC industry for several years, I am certain Apple has no intention to wind down the platform,” Steinberg writes. “But it would be nice to see some enhancements to OS X that range from restoring a few more lost capabilities from the Classic Mac OS to fixing odd interface choices and adding features that are sorely needed.”

Read more in the full article here.

MacDailyNews Take: The state of the Mac and OS X have never been stronger.

Mac unit sales Q106-Q415 (sales in thousand units)
Mac units sales Q106-Q415

43 Comments

  1. “Remember that the 5K iMac now costs no more than the previous versions with regular displays…”

    This is untrue. The base 5K iMac has made significant hardware give-backs, particularly in the storage dept (all-SSD back to spinning rust; smaller flash portion of Fusion drives). to achieve the same price tag at its entry level. A similarly spec’ed 5K vs previous-gen iMac *is* more expensive.

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