“According to Counterpoint Research’s Monthly Market Pulse report, global Apple iPhone sales grew a healthy 26% annually crossing 20 million unit monthly sales mark for the first time ever in November 2014. Apple’s iPhone volumes grew across key countries with timely global roll out of flagship iPhone 6 and iPhone 6 Plus models and also helped by relatively lower priced iPhone 5s & 5c, targeting prepaid users in emerging markets,” Neil Shah reports for Counterpoint. “Japan, Korea and China were the bright spots where Apple registered a higher than expected demand for its newer and bigger display sporting iPhone 6 and 6 Plus models.”

“In Korea, Apple captured a record one-third of the total smartphone sales in November, first time ever challenging rival Samsung’s strong foothold in its home market,” Shah reports. “Commenting on Apple’s performance in Korea, Counterpoint’s Research Director based in Korea, Tom Kang notes, “No foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference.”

“In China, iPhone sales reached a record monthly high volumes, growing more than 45% annually in November, as rich urban Chinese consumers quickly warmed to the bigger iPhone form-factors,” Shah reports. “In other important markets such as the USA, iPhone demand remained relatively healthy compared to last year whereas in fast growing smartphone market India, Apple is on track to sell almost a million units for the last three months of 2014. Counterpoint Research estimates, Apple’s iPhone 6 & 6 Plus momentum will continue into December and help Apple register its best ever iPhone quarter.”

Shah reports, “Research Director Peter Richardson highlights Apple’s iPhone strategy, ‘By launching iPhone 6 Plus, Apple killed two birds with one stone – firstly, jumping into the fast growing phablet segment and recapturing the share lost to Samsung’s popular Note series in the premium smartphone category. Secondly, offsetting the lackluster demand for iPads and targeting users looking for a single device and thus in turn recognizing even greater contribution to the top-line and bottom-line from the iPhone 6 Plus than it would have been able to generate from the iPad mini.'”

More in the full article here.

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