Apple records highest ever market share in Japan and South Korea

“According to Counterpoint Research’s Monthly Market Pulse report, global Apple iPhone sales grew a healthy 26% annually crossing 20 million unit monthly sales mark for the first time ever in November 2014. Apple’s iPhone volumes grew across key countries with timely global roll out of flagship iPhone 6 and iPhone 6 Plus models and also helped by relatively lower priced iPhone 5s & 5c, targeting prepaid users in emerging markets,” Neil Shah reports for Counterpoint. “Japan, Korea and China were the bright spots where Apple registered a higher than expected demand for its newer and bigger display sporting iPhone 6 and 6 Plus models.”

“In Korea, Apple captured a record one-third of the total smartphone sales in November, first time ever challenging rival Samsung’s strong foothold in its home market,” Shah reports. “Commenting on Apple’s performance in Korea, Counterpoint’s Research Director based in Korea, Tom Kang notes, “No foreign brand has gone beyond the 20% market share mark in the history of Korea’s smartphone industry. It has always been dominated by the global smartphone leader, Samsung. But iPhone 6 and 6 Plus have made a difference.”

“In China, iPhone sales reached a record monthly high volumes, growing more than 45% annually in November, as rich urban Chinese consumers quickly warmed to the bigger iPhone form-factors,” Shah reports. “In other important markets such as the USA, iPhone demand remained relatively healthy compared to last year whereas in fast growing smartphone market India, Apple is on track to sell almost a million units for the last three months of 2014. Counterpoint Research estimates, Apple’s iPhone 6 & 6 Plus momentum will continue into December and help Apple register its best ever iPhone quarter.”

Shah reports, “Research Director Peter Richardson highlights Apple’s iPhone strategy, ‘By launching iPhone 6 Plus, Apple killed two birds with one stone – firstly, jumping into the fast growing phablet segment and recapturing the share lost to Samsung’s popular Note series in the premium smartphone category. Secondly, offsetting the lackluster demand for iPads and targeting users looking for a single device and thus in turn recognizing even greater contribution to the top-line and bottom-line from the iPhone 6 Plus than it would have been able to generate from the iPad mini.'”

More in the full article here.

Related articles:
iPhone 6/Plus deliver Apple record share of Samsung’s home market – January 21, 2015
Obviously, Apple’s long overdue decision to build iPhones with larger screens is a winner – January 8, 2015
Hit hard by Apple’s iPhone 6/Plus, Samsung expects first annual profit decline since 2011 – January 8, 2015
Woz: The iPhone 6 is three years too late – November 11, 2014
Samsung Electronics’ profit plummets over 60% as people dump wannabe iPhones for the real thing – October 30, 2014
Samsung looks to cheap phones to stem steep profit decline in face of Apple iPhone 6/Plus – October 30, 2014
iPhone 6/Plus preorders outpace Samsung Galaxy Note 4 in South Korea – October 27, 2014
Apple looks to have significantly underestimated the popularity of 5.5-inch iPhone 6 Plus – October 21, 2014
Samsung poised for ‘ugly’ quarter as demand for Apple’s bigger iPhone 6/Plus skyrockets – October 6, 2014
Survey: 27% of consumers ditching Samsung phones for Apple iPhone 6/Plus – September 23, 2014
Apple’s 64-bit iPhone 6/Plus fueling mass upgrades from Android – September 18, 2014


    1. 748 Apple takes the stage next week
      That’s when Apple investors will kick ass, taking names & numbers not to mention
      being rewarded with a healthy bump in dividends.
      Stay with quirky Netflix at your own risk.

  1. Do these researchers read the news? Samsong’s note is only popular for channel stuffing, IDC whore “researchers,” mainstream press too lazy to research facts, market manipulators and Apple badgers. Samsung is losing money in it’s mobile segment fist over glove and has been for two years, during great success of 5S. The idea that iPad demand is “lackluster” iOS so dumb, it deserves no comment. Here is one, anyway. iPad sales are so hot that the pc market other than high end Macs is moribund. Combine Macs and iPads as the computers they are and no one is close!

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