The global smartphone industry is heading into one of its toughest years on record, but not so for iPhone. According to Counterpoint Research…
Tag: Counterpoint Research
Apple iPhone’s share of U.S. smartphone sales hits 75% at Big 3 carriers
Apple’s Q1 2026 iPhone sales volume in the U.S. was up 1.3% YoY, outperforming the country’s overall smartphone market, which declined 5.7%…
Apple’s iPhone 17 is best-selling smartphone worldwide in Q126
Apple’s iPhone 17 was the world’s best-selling smartphone in Q1 2026, capturing 6% of global unit sales, according to Counterpoint Research’s…
Apple defies gravity: iPhone leads global smartphone shipments in Q1 2026 for the first time ever
In a challenging quarter marked by memory shortages and softening consumer demand, Apple has achieved a remarkable milestone.
Apple iPhone dominates North America, Europe, China, and Asia-Pacific
Apple dominated the list of highest-shipping models globally in 2025, according to Counterpoint Research’s “Market Monitor Monthly…
Nearly 1 in 4 active smartphones is an Apple iPhone
Eight Smartphone OEMs had an active installed base exceeding 200M devices in 2025 and nearly 1 in 4 active smartphones is an Apple iPhone…
Apple iPhone leads global smartphone market with 20% share – Counterpoint
Apple’s iPhone led as the global smartphone market posted modest growth in 2025, with shipments increasing 2% year-over-year (YoY)…
Apple Watch leads Q3 shipments with 23% market share
Global smartwatch shipments rose 9% YoY in Q3 2025. Apple led the shipments with 23% market share, followed by Huawei with 17%…
Apple’s iPhone 16 tops smartphone sales worldwide in Q3 2025
Apple’s iPhone 16 was the best-selling smartphone globally in Q3 2025, according to Counterpoint Research’s Global Handset Model Sales…
Apple poised to reclaim its rightful crown as world’s top smartphone maker
Apple is poised to reclaim its position as the world’s top smartphone manufacturer, topping a raft of iPhone knockoff peddlers…
iPhone’s teenage dominance in America: A pathway to Apple’s sustained growth
In the fiercely competitive world of U.S. smartphones, Apple’s iPhone continues to wield unmatched influence among the youngest users…
Apple’s iPhone 17 sales ‘far outpace’ iPhone 16 in both America and China
The iPhone 17 series have outsold the iPhone 16 series by 14% during the first 10 days of availability in both America and China…
Apple iPhone sales grow in China for first time since 2023
Apple’s iPhone sales in China increased by 8% in Q2, marking the first growth since Q2 2023, per Counterpoint Research. Promotional pricing…
Counterpoint cuts 2025 global smartphone shipment growth forecast to 1.9% from 4.2%
Research firm Counterpoint cut growth expectations for global smartphone shipments in 2025 to 1.9% on Wednesday, down from…
U.S. smartphone shipments rose 30% in March, spurred by tariff concerns
Smartphone shipments to the U.S. jumped 30% in March as manufacturers Apple, Samsung, and Motorola rushed to import more devices…
Apple iPhone No.1 in global smartphone sales in Q1
Apple claimed the lead in global smartphone sales for Q1, driven by the iPhone 16e launch and robust demand in Japan and India, according…
How Apple might cash in on Apple Intelligence features
Despite facing some initial challenges, including, notably, a rather drawn out release schedule, in the rollout of its Apple Intelligence…
Apple’s revenue expected to surpass $400 billion in 2024
Apple’s global revenues are expected to cross the $400 billion mark for the first time in 2024, according to Counterpoint Research’s latest…
Apple could charge up to $20 per month for select Apple Intelligence features – analysts
Apple could charge a subscription fee of up to $20 for premium features in its upcoming Apple Intelligence AI system, according to analysts…
Apple’s Q1 iPhone sales plummeted 19.1% YoY in China
China’s smartphone sales grew 1.5% YoY and 4.6% QoQ in Q1 2024, , but Apple’s iPhone sales dropped 19.1% YoY in Q1 as…
Global smartphone shipments to see rebound in 2024; steady iPhone demand to drive Apple’s growth – Counterpoint
Global smartphone shipments in 2024 are expected to record a modest rebound of 3% YoY to reach 1.2 billion units, according to…
Apple’s iPhone sales in China fell 24% YoY in the first six weeks of 2024 – Counterpoint
Apple’s iPhone sales in China fell 24% year-on-year in the first six weeks of 2024, according to research firm Counterpoint, as the…
Apple iPhone dominates U.S. smartphone sales in January
Apple’s seminal iPhone continues to gain share in the U.S., even as smartphone sales in America declined 10% YoY in January…
The Top 7 Best-Selling Smartphones of 2023 were all Apple iPhones
Apple, for the first time, captured the top seven positions in the global list of best-selling smartphones in 2023, according to…
Apple’s Vision Pro spatial computer commands $5,000 or more overseas
Apple’s limited-supply release of the Vision Pro spatial computer is fostering a nascent resale market that’s pricing the device at…
Apple iPhone’s U.S. smartphone market share reaches highest since Q4 2020
U.S. smartphone shipments grew 8% YoY in Q4 2023, driven by Apple as iPhone sell-in share grew to 64% in Q4 2023, the highest since Q4 2020…
Apple’s Mac makes a comeback with Q4 sales up 2% YoY
After a sluggish 2023, the PC market seems to be bouncing back, with good news for Mac users. The fourth quarter’s positive signals offer…
Apple’s risk from Huawei’s phones looks ‘overstated’ – analyst
The Evercore ISI analyst wrote in a research note Monday that Apple investors should not worry about Huawei phones impacting iPhone sales…
Global smartphone market returns to growth – Counterpoint Research
According to data from Counterpoint Research, the global smartphone market returned to growth in October after more than two years…
Global smartphone market grows 2% in Q3 over Q2; Apple’s iPhone share at 16%
Global smartphone sell-through volumes fell 8% YoY in Q3 2023, the ninth consecutive quarter to record a decline, but grew 2% QoQ…
Apple iPhone poised to take No.1 in annual global smartphone shipments for first time ever
2023 shipments are forecast to decline 6% to 1.15 billion units, the lowest in a decade. Apple’s iPhone is the best-positioned OEM…
Apple sold one Apple Watch for every three iPhones in the U.S. in Q422
Imagine the level of masochism required to handicap yourself with a fake iPhone while wearing a pretend Apple Watch…
Apple’s iPhone dominates the refurbished smartphone market worldwide
Apple’s coveted iPhone dominated the global refurbished smartphone market in 2022, capturing a remarkable 49% share…
Apple Watch Series 7, 8, and Ultra models power growth in China smartwatch market
Huawei and Apple dominated the China smartwatch market in 2022, with their combined share rising to almost 50%. Only OPPO…
iPhone SE 4 could be Apple’s secret weapon to take even more smartphone share
The upcoming iPhone SE 4 is shaping up to be Apple’s secret weapon to take even more smartphone share from the Android peddlers…
Already-dominant Apple Watch takes even larger share of global smartwatch market as shipments surge 17%
Apple’s annual shipments increased by 50 million for the first time, accounting for about 60% share of the global smartwatch market revenue…
iPhone 14 Pro Max materials cost 3.7% more than iPhone 13 Pro Max
The blended bill of materials (BoM) cost for the iPhone 14 Pro Max with 128GB Nand flash is about $464, a 3.7% increase from that of the…
Apple iPhone dominates smartphone market with 85% profit share
Apple’s iconic iPhone set a new all-time 85% profit share high from global smartphone sales in 2022, navigating a challenging…
Apple’s iPhone 14 Pro powers 10% YoY revenue growth, 7% YoY ASP growth in Q3
Apple saw a 10% YoY revenue growth and 7% YoY ASP growth in Q3 2022, thanks to strong demand for iPhone 14 Pro and…
Apple iPhone is now India’s second most preferred brand for future purchases
Apple’s work in India, after many stops and starts, is paying off with the iPhone now the second most preferred brand (20%) for future…
Apple iPhone dominates global premium smartphone market with 57% share
Apple captured 57% of premium smartphone market sales as the global premium smartphone market ($400 and above wholesale price)…
Apple iPhone overtakes derivative Android to take majority share of smartphones used in America
Apple’s revolutionary iPhone has overtaken derivative Android phones to account for more than 50% of American’s smartphones…
