“About two weeks, Microsoft CEO Satya Nadella penned a detailed memo to Microsoft employees, a mission statement of sorts, outlining the company’s vision and strategy for the future,” Yoni Heisler writes for TUAW. “Upon reading the memo, along with a subsequent interview Nadella conducted with The Verge, I was struck by the fact that Microsoft still doesn’t get it.”

“The iPhone demonstrated that people want to do work on the devices that entertain them,” Heisler writes. “Microsoft’s strategy is seemingly the opposite; telling consumers that work-oriented Microsoft devices can also be used for entertainment… Consumers primarily buy mobile devices that make their lives easier and more fun, work be damned. Microsoft Office wasn’t available on the iPhone until June of 2013. An iPad version wasn’t released until four months ago! And guess what, hundreds of millions of consumers bought iPhones and iPads anyhow.”

Heisler writes, “[Here’s] a story about Steve Jobs’ view of the enterprise as told by VMware CEO Pat Gelsinger: ‘I went with (former Intel CEO Paul) Otellini to meet with Jobs and his lieutenants. We go into this meeting and say Steve, let’s work together to make your Macs better for enterprise customers. Jobs looks at us and says ‘Why would I do anything for that orifice called the CIO?” said Gelsinger. ‘At Intel we’re aghast; two-thirds of our business is that orifice called the CIO. He went on to say ‘I’m going to build devices that are irresistible for consumers, and CIOs will just have to deal with it.””

Read more in the full article here.

MacDailyNews Take: As we explained back in October 2012 in yet another prescient Take that even Microsoft could have read, long before they were forced to swallow a $900 million write-off over their Surface flop and chose exactly the wrong CEO to try to clean up Ballmer T. Clowns mess:

That dumbass kickstand is yet another ill-considered, misguided, corporate committee-driven “differentiation” squirted out of Microsoft’s back door unbidden onto the public.

Microsoft is staffed with stupid and/or lazy people. There’s no other explanation besides crippling narcissism – which is a very real possibility. Most people use iPads while lounging around. All Microsoft’s Surface “team” had to do was buy some real iPads and use them for a few weeks. Steve Jobs himself even demonstrated the iPad while reclining in a comfy leather chair, not sitting upright at a friggin’ desk. Microsoft was shown the way and, once again, they failed to properly follow Apple’s lead. By now, that’s just stupid and/or lazy.

Microsoft suffers from delusions of grandeur. They think they matter and that people will buy their pretend iPad over other pretend iPads because it’s from Microsoft. Microsoft does not matter. Microsoft no longer has the power to sell superfluous products. The world already has iPad. The thinking world finally woke up and moved on from Microsoft’s soul-sapping dreck. That clueless Microsoft haven’t figured this out years ago (Zune, Kin, how many total face-plants do they need?) is illustrative of the depths of their delusions.

As with Zune, Kin, and Surface, Microsoft is unnecessary in today’s world. Their rapidly retiring/expiring IT Doofus firewall is the only thing keeping them around today.

And that’s not going to last much longer, either.

[Thanks to MacDailyNews Reader “Josh” for the heads up.]

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