“Watch out Blackberry, the iPhone is coming to eat your lunch — again,” Brian Solomon reports for Forbes. “On Tuesday afternoon, Apple and IBM announced a partnership to build enterprise apps designed exclusively for iPhones and iPads. The collaboration is expected to bring more than 100 apps to iOS with IBM providing the cloud services. Together, the pair hope to combine strengths — Apple’s consumer device know-how with IBM’s sterling enterprise reputation. As part of the agreement, IBM will also sell iPhones and iPads, preloaded with ‘industry-specific solutions’ to business clients.”
“But it’s also trouble for Blackberry, who recently doubled-down on the enterprise market with their QNX software. Blackberry shares surged last week after its efforts to get in on the burgeoning health care devices market in India were revealed,” Solomon reports. “Now those shares have done a U-turn, sinking about 8.5% in Wednesday morning trading… Blackberry investors can’t like seeing two tech behemoths entering the business space with such force.”
“‘The partnership’s software around data security and device management pose immediate threats to mobile device management (MDM) software solutions deployed by firms such as BlackBerry,’ Morningstar analyst Brian Colello wrote in a new note,” Solomon reports. “In a statement, Blackberry responded to the Apple-IBM alliance with fierce words, saying it ‘only underscores the ongoing need for secure end-to-end enterprise mobility solutions like those BlackBerry has delivered for years. Enterprises should think twice about relying on any solution built on the foundation of a consumer technology that lacks the proven security benefits that BlackBerry has always delivered.'”
Read more in the full article here.
MacDailyNews Take: Beleaguered BlackBerry is dead. No need to think twice about that.
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