Tim Cook puts his stamp on Apple

“Last week, Apple and IBM announced a strategic partnership to transform enterprise mobility through a new class of business apps that will bring IBM’s big data capabilities to the popular iPhones and iPads. The landmark partnership will focus on developing more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad and optimizing unique IBM cloud services including device management, security, analytics and mobile integration for iOS,” Sramana Mitra writes for One Million by One Million. “The deal also includes a new AppleCare service and support offering tailored to the needs of the enterprise as well as new packaged offerings from IBM for device activation, supply, and management.

“Clearly, Apple is doing the right thing by focusing more on the enterprise market – on developing industry-specific applications for this market rather than new device features. The emerging market strategy would only work for a few more years, but the IBM deal makes its future much more promising. It would be interesting to see how well it executes this and how its rivals Samsung and Blackberry react,” Mitra writes. “Following the announcement of the Apple-IBM deal, Blackberry’s stock plunged 12%.”

“Tim Cook’s Apple is turning out to be quite different from the company that Steve Jobs ran,” Mitra writes. “Gone are the frenzied excitement around new products that reinvented key categories like music, computing, and communication.”

MacDailyNews Take: Yeah, um… iCal’ed for future use.

Mitra writes, “Enter a collaborative era that is low on the ego side, strong on business acumen, and steady in its execution. The market likes Tim Cook. So do I.”

Read more in the full article here.


  1. I’ll bet by this time next year, we’ll have seen new hardware along with all the other new products we’ve seen this year.

    New products are not just hardware, although I would count the Mac Pro as new. In addition, we’ve been surprised by Swift and the Apple-IBM partnership, both of which I believe will have an impact that not many have appreciated so far.

    Yosemite is a major revision and I believe it gives clues about Apple’s roadmap for the future. It will include more hardware, more new software, more new business agreements, and tighter integration of all of the above.

    Samsung can’t match this. Android is going to be irrelevant because the OS is only a part of where Apple is heading.

    Five years from now, everything will be different, in ways we haven’t imagined. iCal that!

    1. Android won’t become irrelevant because there are hundreds of millions of consumers who can only afford low-cost mobile devices. It’s perfect for those struggling multitudes even if it’s a far from perfect platform. Apple will own the high-end and Android will own the low-end of mobile. There are far more poor people in this world so Android will maintain highest market share for quite a while. I don’t see any other OS on the horizon to change that. Samsung may not pursue Tizen OS at all after handing over KNOX to Google.

  2. Journalists and analysts write articles about saying Apple is not doing breakthrough new products, but that ignores what happens in an industry as it matures, which personal computing is now doing.

    Once you get small & mid size iPhones, iPads, laptops and desktops, the core hardware can only be tweaked as with MacPros as users still need screen size that is usable.

    The mini and micro size devices are the only ones left for Apple to pursue and there is a question if a large % of users will adopt these small accessory devices.

    We simply don’t know what consumers will buy, but we can guess they aren’t going to pay $300 for a micro-size earpiece type device.

    Hence, broadening the “connectivity” of the device range into IBM’s network is a solid business strategy for Apple to enhance sales.

  3. The market likes Tim Cook? Dang, now that’s one good reason to fire Tim Cook.

    Swift, 64 bit iPhone, the IBM partnership, Mac Pro (such a sweet machine) are a few of the many reasons to keep him.

    He’ll stay for a while now, and do well, very very well.

    Oh that all time high on the stock is so very close.

      1. Yehhh. Wot grizzmick said. We’ve all seen it, multiple times. Nothing is going to be 100% reliable for 100% of millions of people. Figure it out. Use POP. Get off Gmail. Go buy a Windblows computer. Something!!!

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