“Last week, Apple and IBM announced a strategic partnership to transform enterprise mobility through a new class of business apps that will bring IBM’s big data capabilities to the popular iPhones and iPads. The landmark partnership will focus on developing more than 100 industry-specific enterprise solutions including native apps, developed exclusively from the ground up, for iPhone and iPad and optimizing unique IBM cloud services including device management, security, analytics and mobile integration for iOS,” Sramana Mitra writes for One Million by One Million. “The deal also includes a new AppleCare service and support offering tailored to the needs of the enterprise as well as new packaged offerings from IBM for device activation, supply, and management.
“Clearly, Apple is doing the right thing by focusing more on the enterprise market – on developing industry-specific applications for this market rather than new device features. The emerging market strategy would only work for a few more years, but the IBM deal makes its future much more promising. It would be interesting to see how well it executes this and how its rivals Samsung and Blackberry react,” Mitra writes. “Following the announcement of the Apple-IBM deal, Blackberry’s stock plunged 12%.”
“Tim Cook’s Apple is turning out to be quite different from the company that Steve Jobs ran,” Mitra writes. “Gone are the frenzied excitement around new products that reinvented key categories like music, computing, and communication.”
MacDailyNews Take: Yeah, um… iCal’ed for future use.
Mitra writes, “Enter a collaborative era that is low on the ego side, strong on business acumen, and steady in its execution. The market likes Tim Cook. So do I.”
Read more in the full article here.