“In German designer Hartmut Esslinger’s new book [Design Forward: Creative Strategy at the Core of Sustainable], the founder of Frog Design overviews ‘strategic design,’ and how innovative progression has sparked creative change in the consumer market, especially for one of the most successful American companies ever built: Apple,” designboom reports.

“Designboom met Hartmut Esslinger shortly before his presentation in Hong Kong and in that occasion we were given the first book copy. He introduced us into the strategic planning of Apple and his personal friendship with Steven Jobs.”

In this article, designboom takes a look back at esslinger’s designs of the early 80’s, where the images document prototypes, concepts and explorations of Apple’s computers, laptops and tablets:

Apple Snow White 3: MacPhone" 1984 (left), Apple Snow White 1:  "Tablet Mac"  -1982 (image: Hartmut Esslinger)

Apple Snow White 3: MacPhone” 1984 (left) and Apple Snow White 1: “Tablet Mac” -1982 (image: H. Esslinger)

More info and many more photos in the full article here.

[Thanks to MacDailyNews Reader “Daniel N.” for the heads up.]